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Consumer Foodservice in Switzerland
April 2022
Consumer foodservice in 2021: The big picture
Consumer foodservice recorded a much improved performance in 2021 compared to the notable declines of the previous year resulting from pandemic-induced restrictions and home seclusion, although there was some variation in terms of value creation between the different channels. Consumer foodservice continued to be impacted by various restrictions in place at the beginning of the year, but an easing of these measures from mid-April 2021 in terms of permission to offer outside service, led to a jump in economic activity within the industry, while indoor activity was permitted from 31 May.
2021 key trends
Consumer foodservice operators invested strongly in digital home delivery ordering capabilities and takeaway solutions during the pandemic as they were limited in terms of operational hours and capacity. They also invested in online advertising to support the greater shift towards online ordering of home delivery, whilst supporting the adoption of digital payments both online and in-person for takeaway options.
Competitive landscape
McDonald's Suisse Restaurants Sàrl retained its leadership of overall consumer foodservice in 2021, as it resumed its expansion strategy noted pre-pandemic by opening another store. It had managed to survive the pandemic with its outlet network intact.
Independent foodservice developments
Independent consumer foodservice operators were more severely impacted by various restrictions resulting from the pandemic compared to chained outlets, with the latter recording lower value sales declines in 2020 as they generally benefit from greater financial support to survive a crisis. While sales of independent consumer foodservice improved in 2021, the number of operators continued to decline.
What next for consumer foodservice?
The risk of a setback in the development of the pandemic cannot be ruled out heading into the forecast period if new variants and therefore a new wave, emerge in the short term. A return to major restrictions would have a major impact on the recovery of consumer foodservice, while slower economic recovery can also be expected if capacity bottlenecks persist and if recent increases in inflation lead to sustained pressure on prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cafés/Bars
Full-Service Restaurants
Limited-Service Restaurants
Self-Service Cafeterias
Street Stalls/Kiosks
Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Switzerland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Foodservice in Switzerland?
Which are the leading brands in Consumer Foodservice in Switzerland?
How are multinational and local operators competing and expanding in Switzerland?
How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Switzerland?
How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Consumer Foodservice in Switzerland? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Consumer Foodservice in Switzerland
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture
2021 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Limited-Service Restaurants in Switzerland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited-service restaurants proves more resilient to pandemic with strong home delivery and takeaway offer
Strong performance for convenience stores limited-service restaurants in line with greater mobility
Chained operators weather the storm, with McDonald’s retaining convincing leadership
PROSPECTS AND OPPORTUNITIES
Full early recovery for limited-service restaurants, with home delivery and takeaway services to remain relevant
Chained operators to drive early recovery
Further digitalisation and “dark kitchen” concepts
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2016-2021Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Cafés/Bars in Switzerland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cafés/bars continues to struggle in early 2021 due to various restrictions in place
Bubble tea trend sees notable revival in 2021
Further share gain for home delivery, albeit from a low sales base
PROSPECTS AND OPPORTUNITIES
Cafés/bars to struggle to fully recover over the forecast period
Permanent change in consumer habits could hinder earlier recovery
Sustainability to remain on the agenda and offer a point of differentiation
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2016-2021Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2017-2021Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2018-2021Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-2026
Full-Service Restaurants in Switzerland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Full-service restaurants remains subdued in 2021 despite improving sales and greater interest in home delivery
Stronger performance for Asian food in line with healthier perception
Operators attempt to drive demand through evening service occasions
PROSPECTS AND OPPORTUNITIES
Full-service restaurants to struggle to fully recover by 2026, driven by independents
Various negative factors could hinder recovery, but pizza full-service restaurants predicted to be strongest performer
Home delivery to gain further share over the forecast period
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2016-2021Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2021Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2021Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2021-2026Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2021-2026Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2021-2026Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2021-2026Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2021-2026Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Self-Service Cafeterias in Switzerland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-service cafeterias struggles to recover from significant declines of 2020
Ongoing remote working and limited mobility hinder recovery
Chained operators prove to be more resilient than independents
PROSPECTS AND OPPORTUNITIES
Full recovery by end of forecast period highly unlikely
Operators to continue to respond to health and wellness trends
Despite dominance of eat-in, sales through home delivery and takeaway are set to continue growing
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2016-2021Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2016-2021Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2016-2021Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2016-2021Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2016-2021Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2016-2021Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2021Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2021Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2021-2026Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2021-2026Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2021-2026Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2021-2026Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2021-2026Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2021-2026
Street Stalls/Kiosks in Switzerland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving sales for street stalls/kiosks in 2021 in line with greater mobility
Channel struggles to recover across all indicators
Players attempt to respond to changing consumer behaviour and rising health trends
PROSPECTS AND OPPORTUNITIES
Likely return of tourism and in-person working offers greater growth opportunities
Channel will struggle to fully recover with independents lagging behind chained operators
Further exploration of health and wellness trends to offer differentiation
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2016-2021Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2016-2021Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2016-2021Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2016-2021Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2016-2021Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2016-2021Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2017-2021Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2021Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2021-2026Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2021-2026Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2021-2026Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2021-2026Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2021-2026Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2021-2026
Consumer Foodservice By Location in Switzerland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dynamic growth after the strongest declines for travel, lodging and leisure locations
More stable performances for standalone and retail
PROSPECTS AND OPPORTUNITIES
Strongest recovery predicted for consumer foodservice through travel
Higher importance of takeaway and home delivery to benefit standalone locations
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2016-2021Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2016-2021Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2016-2021Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2016-2021Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2016-2021Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2016-2021Table 91 Consumer Foodservice through Standalone: Units/Outlets 2016-2021Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2016-2021Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2016-2021Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2016-2021Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2016-2021Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2016-2021Table 97 Consumer Foodservice through Leisure: Units/Outlets 2016-2021Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2016-2021Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2016-2021Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2016-2021Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2016-2021Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2016-2021Table 103 Consumer Foodservice through Retail: Units/Outlets 2016-2021Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2016-2021Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2016-2021Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2016-2021Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2016-2021Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2016-2021Table 109 Consumer Foodservice through Lodging: Units/Outlets 2016-2021Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2016-2021Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2016-2021Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2016-2021Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2016-2021Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2016-2021Table 115 Consumer Foodservice through Travel: Units/Outlets 2016-2021Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2016-2021Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2016-2021Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2016-2021Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2016-2021Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2016-2021Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2021-2026Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2021-2026Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2021-2026Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2021-2026Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2021-2026Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2021-2026Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2021-2026Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2021-2026Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2021-2026Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2021-2026Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2021-2026Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2021-2026Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2021-2026Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2021-2026Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2021-2026Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2021-2026Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2021-2026Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2021-2026Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2021-2026Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2021-2026Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2021-2026Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2021-2026Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2021-2026Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2021-2026Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2021-2026Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2021-2026Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2021-2026Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2021-2026Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2021-2026Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2021-2026Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2021-2026Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2021-2026Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2021-2026Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2021-2026Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2021-2026Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2021-2026
The following categories and subcategories are included:
Consumer Foodservice
Chained Consumer Foodservice
Independent Consumer Foodservice
Chained Cafés/Bars
Independent Cafés/Bars
Chained Bars/Pubs
Independent Bars/Pubs
Chained Cafés
Independent Cafés
Chained Juice/Smoothie Bars
Independent Juice/Smoothie Bars
Chained Specialist Coffee and Tea Shops
Independent Specialist Coffee and Tea Shops
Chained Full-Service Restaurants
Independent Full-Service Restaurants
Chained Asian Full-Service Restaurants
Independent Asian Full-Service Restaurants
Chained European Full-Service Restaurants
Independent European Full-Service Restaurants
Chained Latin American Full-Service Restaurants
Independent Latin American Full-Service Restaurants
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.