Executive Summary

Jun 2019
Saudization and austerity changing the foodservice market

Saudi Arabia has been facing difficult times in recent years due to the drop in oil prices, which meant the Saudi Arabian government needed to develop solutions to help the economic situation recover. The Saudi Arabian government made announcements in 2018 that had a significant impact on the market, primarily including increasing levels of Saudization and the implementation of VAT, which was introduced at the start of January 2018.

New strategies to boost the market

Restaurants in all foodservice channels began changing their business strategies to compensate for the losses incurred by the difficult economic situation. Players looked to boost their value sales by using food aggregators, which were gaining enormous popularity in 2018 and changing the online ordering environment.

Local players are entering the foodservice market

Local chains have been developing strongly in the foodservice market in Saudi Arabia in 2018. This is thanks to the Saudi Arabian government, which is continually increasing the desired levels of Saudization, which, in turn, encourages Saudi Arabian investors to open new businesses and create job opportunities for local people.

Independent foodservice continues to grow

Independent foodservice outlets continued to gain popularity and increasing their value sales in 2018. Saudization has been encouraging a lot of local investors to open foodservices establishments, which can be clearly seen in a number of foodservices channels, such as Middle Eastern full-service and limited-service restaurants.

Growth expected over the forecast period

Despite the tough economic situation in Saudi Arabia, the foodservice market is expected to continue growing over the forecast period with new investments of some SAR80 billion due to take place in the country in 2019 expected to have a positive impact on the Saudi Arabian economy. Foodservice is impacted by a lot of the main factors affecting the economy, such as austerity among consumers, the increasing number of expatriates leaving the country and the price increases resulting from the VAT implementation in January 2018, but the food industry is the one of the biggest and fastest-growing industries in Saudi Arabia, which can be attributed to the Saudi Arabian love of eating.

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Consumer Foodservice in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Saudi Arabia?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Saudi Arabia?
  • What are the major developments in contract or managed foodservice in Saudi Arabia??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Saudi Arabia?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Saudi Arabia

EXECUTIVE SUMMARY

Saudization and austerity changing the foodservice market
New strategies to boost the market
Local players are entering the foodservice market
Independent foodservice continues to grow
Growth expected over the forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cafés/Bars in Saudi Arabia

HEADLINES

PROSPECTS

Innovative coffee concepts changing the coffee shop channel
Chained cafés seeing strong growth
Juice/smoothie bars still maintaining healthy growth

COMPETITIVE LANDSCAPE

Alshaya International Trading Co remains the number one
DipnDip the leading café chain
Juice Time continues to lead juice/smoothie bars

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Saudi Arabia

HEADLINES

PROSPECTS

Shrinking population affecting standalone outlets
Retail locations continue to see the strongest performance
The rise of food trucks

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Saudi Arabia

HEADLINES

PROSPECTS

Austerity is an important factor affecting the foodservice market
Weekly promotions are a good strategy for restaurants to follow
Saudization impacts the service in full-service restaurants

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand
Piatto is the leader in chained European full-service restaurants
The Entertainer helps boost the full-service restaurants performance

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Saudi Arabia

HEADLINES

PROSPECTS

Burger limited-service restaurants maintain their popularity
Fish limited-service restaurants are emerging in Saudi Arabia
Women and the youth are the main drivers of foodservice

COMPETITIVE LANDSCAPE

McDonald’s still the leading player
Maestro Pizza driving pizza limited-service restaurants over the review period
Food aggregators are boosting limited-service restaurants sales

CATEGORY DATA

Table 115 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 116 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 117 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 118 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 119 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 120 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 121 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 122 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 123 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 124 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 125 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 126 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 127 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 128 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Saudi Arabia

HEADLINES

PROSPECTS

Self-service cafeterias trying to maintain its small position in the marketplace
No clear expansion plans for self-service cafeterias
Meal promotion is a driver of sales

COMPETITIVE LANDSCAPE

Ikea remains the sole player in chained self-service cafeterias
Opportunities for increased competition

CATEGORY DATA

Table 129 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 130 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 131 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 132 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 133 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 134 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 135 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2018
Table 136 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2018
Table 137 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 138 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 139 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 140 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 141 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 142 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Street Stalls/Kiosks in Saudi Arabia

HEADLINES

PROSPECTS

Saudization is the main driver in street stalls/kiosks
Road trips influence the growth of street stalls/kiosks
Introduction of new concepts in street stalls/kiosks

COMPETITIVE LANDSCAPE

BarnCafé continues to lead street stalls/kiosks
Derby Coffee and Khafif face tough competition
Expectations of increasing competition in street stalls/kiosks

CATEGORY DATA

Table 143 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 144 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 145 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 146 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 147 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 148 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 149 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 150 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 151 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 152 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 153 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 154 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 155 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 156 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

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