Consumer Foodservice in Italy

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Italy?
  • Which are the leading brands in Consumer Foodservice in Italy?
  • How are multinational and local operators competing and expanding in Italy?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Italy?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Italy? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Consumer Foodservice in Italy

EXECUTIVE SUMMARY

Consumer foodservice in 2021: The big picture
Players invest in safety, space and hygiene to woo consumers
The economic situation fosters a level of polarisation in consumer demand
Foodservice players respond to health trends by reshaping menus and emphasising product traceability
What next for consumer foodservice?

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021 Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021 Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021 Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021 Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021 Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021 Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021 Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021 Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021 Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021 Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021 Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021 Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026 Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Positive trend with special offers and discounts increase consumer traffic
Healthy food delivery trend adapts to changing consumer circumstances and choices
Healthy consumption is the new fashion

PROSPECTS AND OPPORTUNITIES

Development of limited-service restaurants to meet polarised demand trend
Digital innovation as limited-service restaurants move into the future
Limited-service restaurants of the future to be characterised by specialisation and verticality

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2016-2021 Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021 Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021 Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021 Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021 Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021 Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021 Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021 Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026 Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026 Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026 Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026 Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026 Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026

Full-Service Restaurants in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rising interest in “accessible cool” restaurants
Food delivery platforms offer a key revenue stream for full-service restaurants
Growing call for digitalisation to meet the needs of an increasingly demanding consumer base

PROSPECTS AND OPPORTUNITIES

More companies to develop the asset of delivery services and social initiatives
The digital channel is set to conquer full-service restaurants
Sustainable and ethical strategies to become increasingly important tools in a more environmentally-aware marketplace

CATEGORY DATA

Table 29 Full-Service Restaurants by Category: Units/Outlets 2016-2021 Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021 Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021 Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2016-2021 Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021 Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021 Table 35 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2021 Table 36 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2021 Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2021-2026 Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2021-2026 Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2021-2026 Table 40 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2021-2026 Table 41 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2021-2026 Table 42 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2021-2026

Self-Service Cafeterias in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

The pandemic offers time and space for experimentation and the development of sustainability strategies
Innovation helps players to offer quick responses and solutions to new demand trends
New acquisition helps Pellegrini Group to integrate various services

PROSPECTS AND OPPORTUNITIES

Investments in services expected to bring greater flexibility and personalisation
Evolution of sustainability strategies to play a key role in adapting to new realities
Innovation and digitalisation set to change access to and the offer of self-service cafeterias

CATEGORY DATA

Table 43 Self-Service Cafeterias: Units/Outlets 2016-2021 Table 44 Sales in Self-Service Cafeterias: Number of Transactions 2016-2021 Table 45 Sales in Self-Service Cafeterias: Foodservice Value 2016-2021 Table 46 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2016-2021 Table 47 Sales in Self-Service Cafeterias: % Transaction Growth 2016-2021 Table 48 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2016-2021 Table 49 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2021 Table 50 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2021 Table 51 Forecast Self-Service Cafeterias: Units/Outlets 2021-2026 Table 52 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2021-2026 Table 53 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2021-2026 Table 54 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2021-2026 Table 55 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2021-2026 Table 56 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2021-2026

Street Stalls/Kiosks in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Innovation to build on 2021 rebound from pandemic slump
Rising digitalisation characterises development of street stalls/kiosks
Sushi Daily makes extensive use of social media to engage with consumers

PROSPECTS AND OPPORTUNITIES

Return of festivals offers sales opportunities for street stalls/kiosks
Healthy, local dishes and authentic experiences to help players stand out from the crowd
“Stations” outside foodservice outlets to grow profile and consumer base

CATEGORY DATA

Table 57 Street Stalls/Kiosks: Units/Outlets 2016-2021 Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2016-2021 Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2016-2021 Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2016-2021 Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2016-2021 Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2016-2021 Table 63 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2017-2021 Table 64 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2021 Table 65 Forecast Street Stalls/Kiosks: Units/Outlets 2021-2026 Table 66 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2021-2026 Table 67 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2021-2026 Table 68 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2021-2026 Table 69 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2021-2026 Table 70 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2021-2026

Consumer Foodservice By Location in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

New concepts extend the profile and reach of consumer foodservice by location with integrated services
Digitalisation continues to penetrate the consumer foodservice space

PROSPECTS AND OPPORTUNITIES

Development of co-spaces expected in various locations
Sustainability, innovation and quality to be placed at the centre of the consumer foodservice offer

CATEGORY DATA

Table 71 Consumer Foodservice by Location: Units/Outlets 2016-2021 Table 72 Sales in Consumer Foodservice by Location: Number of Transactions 2016-2021 Table 73 Sales in Consumer Foodservice by Location: Foodservice Value 2016-2021 Table 74 Consumer Foodservice by Location: % Units/Outlets Growth 2016-2021 Table 75 Sales in Consumer Foodservice by Location: % Transaction Growth 2016-2021 Table 76 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2016-2021 Table 77 Consumer Foodservice through Standalone: Units/Outlets 2016-2021 Table 78 Sales in Consumer Foodservice through Standalone: Number of Transactions 2016-2021 Table 79 Sales in Consumer Foodservice through Standalone: Foodservice Value 2016-2021 Table 80 Consumer Foodservice through Standalone: % Units/Outlets Growth 2016-2021 Table 81 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2016-2021 Table 82 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2016-2021 Table 83 Consumer Foodservice through Leisure: Units/Outlets 2016-2021 Table 84 Sales in Consumer Foodservice through Leisure: Number of Transactions 2016-2021 Table 85 Sales in Consumer Foodservice through Leisure: Foodservice Value 2016-2021 Table 86 Consumer Foodservice through Leisure: % Units/Outlets Growth 2016-2021 Table 87 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2016-2021 Table 88 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2016-2021 Table 89 Consumer Foodservice through Retail: Units/Outlets 2016-2021 Table 90 Sales in Consumer Foodservice through Retail: Number of Transactions 2016-2021 Table 91 Sales in Consumer Foodservice through Retail: Foodservice Value 2016-2021 Table 92 Consumer Foodservice through Retail: % Units/Outlets Growth 2016-2021 Table 93 Sales in Consumer Foodservice through Retail: % Transaction Growth 2016-2021 Table 94 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2016-2021 Table 95 Consumer Foodservice through Lodging: Units/Outlets 2016-2021 Table 96 Sales in Consumer Foodservice through Lodging: Number of Transactions 2016-2021 Table 97 Sales in Consumer Foodservice through Lodging: Foodservice Value 2016-2021 Table 98 Consumer Foodservice through Lodging: % Units/Outlets Growth 2016-2021 Table 99 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2016-2021 Table 100 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2016-2021 Table 101 Consumer Foodservice through Travel: Units/Outlets 2016-2021 Table 102 Sales in Consumer Foodservice through Travel: Number of Transactions 2016-2021 Table 103 Sales in Consumer Foodservice through Travel: Foodservice Value 2016-2021 Table 104 Consumer Foodservice through Travel: % Units/Outlets Growth 2016-2021 Table 105 Sales in Consumer Foodservice through Travel: % Transaction Growth 2016-2021 Table 106 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2016-2021 Table 107 Forecast Consumer Foodservice by Location: Units/Outlets 2021-2026 Table 108 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2021-2026 Table 109 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2021-2026 Table 110 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2021-2026 Table 111 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2021-2026 Table 112 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2021-2026 Table 113 Forecast Consumer Foodservice through Standalone: Units/Outlets 2021-2026 Table 114 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2021-2026 Table 115 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2021-2026 Table 116 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2021-2026 Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2021-2026 Table 118 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2021-2026 Table 119 Forecast Consumer Foodservice through Leisure: Units/Outlets 2021-2026 Table 120 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2021-2026 Table 121 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2021-2026 Table 122 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2021-2026 Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2021-2026 Table 124 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2021-2026 Table 125 Forecast Consumer Foodservice through Retail: Units/Outlets 2021-2026 Table 126 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2021-2026 Table 127 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2021-2026 Table 128 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2021-2026 Table 129 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2021-2026 Table 130 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2021-2026 Table 131 Forecast Consumer Foodservice through Lodging: Units/Outlets 2021-2026 Table 132 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2021-2026 Table 133 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2021-2026 Table 134 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2021-2026 Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2021-2026 Table 136 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2021-2026 Table 137 Forecast Consumer Foodservice through Travel: Units/Outlets 2021-2026 Table 138 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2021-2026 Table 139 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2021-2026 Table 140 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2021-2026 Table 141 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2021-2026 Table 142 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2021-2026

Cafés/Bars in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cafés/bars enlarge their product offer and widen their strategies to cater to changing consumer preferences and needs
Rising digitalisation impacts services and consumer preferences
Just Eat invests in sustainable logistics to gain a march in Italy

PROSPECTS AND OPPORTUNITIES

Growing prospects for delivery players looking to increase their coverage and introduce ethical choice
Digital services and sustainability strategies set to provide growth drivers for cafés/bars
The touchless experience is set to become more common as technology increases its penetration in the forecast period

CATEGORY DATA

Table 143 Cafés/Bars by Category: Units/Outlets 2016-2021 Table 144 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021 Table 145 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021 Table 146 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021 Table 147 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021 Table 148 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021 Table 149 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2017-2021 Table 150 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2018-2021 Table 151 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026 Table 152 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026 Table 153 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026 Table 154 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026 Table 155 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026 Table 156 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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