Consumer foodservice in Italy recorded positive, albeit marginal, current value growth in 2018. Although Italians are traditionally very interested in and passionate about food and like to eat outside the home as a way to socialise with family and friends and also strengthen work relations, the industry generally struggled over the review period.
Despite being very attached to traditional Italian food, consumers are also showing themselves to be increasingly willing to try new products, ingredients and flavours, while at the same time remaining fairly cautious with their spending. Traditional Italian foods, however, remain a clear favourite among consumers, while at the same time many are opting for healthier and organic choices, being happy to spend more to ensure they are getting high quality products and ingredients, although there are still some choosing low-cost alternatives.
Demand for food delivery, either to the home or office, continued to gain ground in Italy in 2018, with this seen as offering a good alternative to eating in a foodservice establishment. This service is widely used in big cities but is also gradually gaining ground in smaller towns.
Italians like to eat outside the home as a way to spend time and relax with family and friends. In fact, eating in foodservice establishments is deeply rooted in Italian culture, and even during periods of strong economic duress has remained important.
Technology is expected to play an ever growing role in consumer foodservice in Italy over the forecast period. For example, the industry is likely to see a growing number of outlets offering electronic devices such as tablets, which enable customers to interact with staff, order food and pay their bills.
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This industry report originates from Passport, our Consumer Foodservice market research database.