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Country Report

Consumer Foodservice in

Consumer Foodservice in Nigeria

60 pages, Jun 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A young population and urbanisation driving demand

Over the review period, consumer foodservice has grown quite well in Nigeria driven largely by growing urbanisation supported by economic growth, as on-the-go consumers increasingly found it necessary to eat out, while economic growth supported the greater affordability of food through modern foodservice outlets. Whereas consumers were traditionally used to informal, small foodservice providers that sell food and snacks quite cheaply, modern outlets have proven attractive to Nigeria’s young population.

Competition and growing affordable ranges drive growth in 2018

Growing competition, particularly within limited-service restaurants, helped to push growth for consumer foodservice in 2018, especially as newer competitors emphasised a wider range of products that include more affordable options. Despite good economic growth for the country in 2018, consumer affordability has remained limited, making it essential that companies focus on affordable options to boost demand.

Competition among chains is increasing well within a quite fragmented market

Consumer foodservice in Nigeria is a fragmented landscape, dominated by independent players, while chained operators remain relatively small. Chains compete largely within limited-service restaurants where there is increasing competition, particularly from younger entrants.

Independents dominate consumer foodservice in Nigeria

Independent operators continued to dominate consumer foodservice in Nigeria in 2018, due to the absence of chains in the larger consumer foodservice categories of street stalls/kiosks, bars/pubs, and independent limited-service restaurants. Independents offer much more affordable prices than chains, although some limited-service restaurants chains such as Kilimanjaro and The Place are striving to ensure more affordable menus in order to compete against independents.

Strong growth for consumer foodservice expected over the forecast period

Consumer foodservice in Nigeria is set to record strong growth over the forecast period in value terms and the number of outlets. Growth is expected to be driven by a large young population which will grow well, increasingly busy lifestyles in urban areas, and by more women entering the workforce (and thereby leading more consumers to eat out).

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Consumer Foodservice Sample Report Consumer Foodservice Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Consumer Foodservice in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Foodservice in Nigeria?
What are the major brands in Nigeria?
How are economic or demographic factors impacting the foodservice industry in #Country»?
How are multinational and local operators expanding in #Country»?
How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Consumer Foodservice in Nigeria

EXECUTIVE SUMMARY

A young population and urbanisation driving demand

Competition and growing affordable ranges drive growth in 2018

Competition among chains is increasing well within a quite fragmented market

Independents dominate consumer foodservice in Nigeria

Strong growth for consumer foodservice expected over the forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cafés/Bars in Nigeria

HEADLINES

PROSPECTS

Economic growth to boost improved performance

Specialist coffee shops is niche subcategory with scope to grow

Juice/smoothie bars driven by healthier lifestyles in urban areas

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Specialist coffee shops have scope to develop chains

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 22 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 23 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 24 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 26 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Nigeria

HEADLINES

PROSPECTS

Standalone remains dominant but non-standalone is growing fastest

Leisure is fastest growing, driven by a large, young population

Retail expected to be a key driver of growth

CATEGORY DATA

Table 27 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 28 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 29 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 30 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 31 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 33 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 34 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 35 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 36 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 38 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 39 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 40 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 41 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 42 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 44 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 45 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 46 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 47 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 48 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 50 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 51 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 52 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 53 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 54 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 56 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 57 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 58 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 59 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 60 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 62 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 63 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 64 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 65 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 66 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 68 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 69 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 70 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 71 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 72 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 74 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 75 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 77 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 78 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 80 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 81 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 83 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 84 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 86 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 87 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 89 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 90 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 92 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 93 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 95 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 96 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 98 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Nigeria

HEADLINES

PROSPECTS

A growing economy to drive good performance

Full-service restaurants with scope to grow as eating-out culture develops

Asian full-service restaurants expected to drive growth

COMPETITIVE LANDSCAPE

Full-service restaurants is fragmented category

Potential for chained development and greater competition

Hotels are key locations for full-service restaurants

CATEGORY DATA

Table 99 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 100 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 101 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 102 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 104 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 105 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 106 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 107 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 108 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 109 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Nigeria

HEADLINES

PROSPECTS

Increase in urban population and economic recovery drive growth

Diversity as competition increases key to boosting sales

Fragmentation expected to reduce as chains increase

COMPETITIVE LANDSCAPE

UAC Restaurants Ltd’s Mr Bigg’s continues to lead but seeing stronger competition

Domino’s Pizza is best performing

CATEGORY DATA

Table 111 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 112 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 113 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 114 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 115 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 116 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 117 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 118 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 119 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 120 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 121 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 122 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 123 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 124 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Nigeria

PROSPECTS

Category not found in Nigeria

Street Stalls/Kiosks in Nigeria

HEADLINES

PROSPECTS

Economic growth and urbanisation to drive value sales growth

Fragmentation will reduce as modernisation increases over the forecast period

Street stalls/kiosks to continue to focus on snacks although rise of modern outlets will increase the proportion of meals sold

COMPETITIVE LANDSCAPE

A fragmented category

Competition from other categories

CATEGORY DATA

Table 125 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 126 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 127 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 128 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 129 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 130 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 131 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 132 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 133 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 134 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 135 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 136 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

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Megatrends

Country Report

Consumer Foodservice in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

A young population and urbanisation driving demand

Competition and growing affordable ranges drive growth in 2018

Competition among chains is increasing well within a quite fragmented market

Independents dominate consumer foodservice in Nigeria

Strong growth for consumer foodservice expected over the forecast period

Samples

Overview

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Table of Contents

Consumer Foodservice in Nigeria

EXECUTIVE SUMMARY

A young population and urbanisation driving demand

Competition and growing affordable ranges drive growth in 2018

Competition among chains is increasing well within a quite fragmented market

Independents dominate consumer foodservice in Nigeria

Strong growth for consumer foodservice expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Cafés/Bars in Nigeria

HEADLINES

PROSPECTS

Economic growth to boost improved performance

Specialist coffee shops is niche subcategory with scope to grow

Juice/smoothie bars driven by healthier lifestyles in urban areas

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Specialist coffee shops have scope to develop chains

CATEGORY DATA

Consumer Foodservice By Location in Nigeria

HEADLINES

PROSPECTS

Standalone remains dominant but non-standalone is growing fastest

Leisure is fastest growing, driven by a large, young population

Retail expected to be a key driver of growth

CATEGORY DATA

Full-Service Restaurants in Nigeria

HEADLINES

PROSPECTS

A growing economy to drive good performance

Full-service restaurants with scope to grow as eating-out culture develops

Asian full-service restaurants expected to drive growth

COMPETITIVE LANDSCAPE

Full-service restaurants is fragmented category

Potential for chained development and greater competition

Hotels are key locations for full-service restaurants

CATEGORY DATA

Limited-Service Restaurants in Nigeria

HEADLINES

PROSPECTS

Increase in urban population and economic recovery drive growth

Diversity as competition increases key to boosting sales

Fragmentation expected to reduce as chains increase

COMPETITIVE LANDSCAPE

UAC Restaurants Ltd’s Mr Bigg’s continues to lead but seeing stronger competition

Domino’s Pizza is best performing

CATEGORY DATA

Self-Service Cafeterias in Nigeria

PROSPECTS

Category not found in Nigeria

Street Stalls/Kiosks in Nigeria

HEADLINES

PROSPECTS

Economic growth and urbanisation to drive value sales growth

Fragmentation will reduce as modernisation increases over the forecast period

Street stalls/kiosks to continue to focus on snacks although rise of modern outlets will increase the proportion of meals sold

COMPETITIVE LANDSCAPE

A fragmented category

Competition from other categories

CATEGORY DATA

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