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Consumer Foodservice in Nigeria
April 2022
Consumer foodservice in 2021: The big picture
The consumer foodservice industry in Nigeria continued to face challenging operating conditions in 2021 due to high levels of inflation, the depreciation of the naira, and consumers’ falling disposable incomes. However, during the year, all channels, but particularly full-service restaurants and cafés/bars, benefited from the easing of restrictions imposed to limit the spread of COVID-19.
2021 key trends
The expansion of delivery services continued in 2021, with more local operators engaging in partnerships with Jumia Food, the major player in the online marketplace, which notably drove growing sales of local food. Moreover, the year saw the emergence of rivals to Jumia Food, including Bolt Food.
Competitive landscape
Despite the economic downturn caused by the global pandemic, chained consumer foodservice operators continued to expand their outlets across Nigeria to meet the needs of consumers in various geographical locations. For instance, Eat ‘n’ Go Ltd, Food Concepts Ltd and Sundry Foods Ltd, operating under the Domino’s Pizza, Chicken Republic and Kilimanjaro brands, respectively, aggressively expanded their number of outlets.
Independent foodservice developments
The highly fragmented independent full-service restaurants segment, which was strongly affected by the global pandemic, saw a gradual recovery in 2021 as COVID-19 related restrictions were eased. At the same time, new entrants bet on innovation and providing distinctive in-store experiences to attract consumers back into physical outlets in the face of increased competition from delivery services.
What next for consumer foodservice?
The consumer foodservice market in Nigeria is expected to benefit from economic recovery, ongoing urbanisation and changing consumer lifestyles during the forecast period. The overall expansion of opportunities in consumer foodservice is set to continue to drive expansion in chained limited-service restaurants, which is still a relatively niche segment in Nigeria.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cafés/Bars
Full-Service Restaurants
Limited-Service Restaurants
Self-Service Cafeterias
Street Stalls/Kiosks
Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Nigeria report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Foodservice in Nigeria?
Which are the leading brands in Consumer Foodservice in Nigeria?
How are multinational and local operators competing and expanding in Nigeria?
How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Nigeria?
How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Consumer Foodservice in Nigeria? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Consumer Foodservice in Nigeria
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture
2021 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Limited-Service Restaurants in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited-service restaurants affected by inflation
Chained outlets continue to expand aggressively
On-demand delivery transforms services
PROSPECTS AND OPPORTUNITIES
Ongoing consumer caution
Limited-service restaurants will benefit from economic recovery
Digitalisation will continue to reshape the channel
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2016-2021Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Cafés/Bars in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions provides boost, though economic conditions are challenging
Rise in health-conscious demand
Consumer exposure to Western culture leads to growing popularity of specialist coffee and tea shops
PROSPECTS AND OPPORTUNITIES
Higher consumer confidence will boost demand for bars
Intensified competition expected in healthy offerings
Takeaway and home delivery likely to remain marginal
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2016-2021Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021Table 35 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026Table 36 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026Table 37 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026Table 38 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026Table 39 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026Table 40 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-2026
Full-Service Restaurants in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economic constraints shift demand to local food
Innovation focuses on distinctive experiences
Full-service restaurants channel remains beyond purchasing power of many consumers
PROSPECTS AND OPPORTUNITIES
Revival of travel has important role in recovery
Full-service restaurants will embrace digital services
Affluent young adults will drive renewed growth in the number of full-service restaurants
CATEGORY DATA
Table 41 Full-Service Restaurants by Category: Units/Outlets 2016-2021Table 42 Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021Table 43 Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021Table 44 Full-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 45 Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021Table 46 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 47 Forecast Full-Service Restaurants by Category: Units/Outlets 2021-2026Table 48 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2021-2026Table 49 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2021-2026Table 50 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 51 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2021-2026Table 52 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Self-Service Cafeterias in Nigeria
2021 DEVELOPMENTS
Street Stalls/Kiosks in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower level of restrictions support recovery in street stalls
PieXpress expands kiosk presence
Limited-service restaurants steadily encroaching on the territory of street stalls/kiosks
PROSPECTS AND OPPORTUNITIES
Chained outlets will emerge in street stalls/kiosks
Online delivery will become a differentiation tool
Space between street stalls/kiosks and limited-service restaurants will continue to narrow
CATEGORY DATA
Table 53 Street Stalls/Kiosks: Units/Outlets 2016-2021Table 54 Sales in Street Stalls/Kiosks: Number of Transactions 2016-2021Table 55 Sales in Street Stalls/Kiosks: Foodservice Value 2016-2021Table 56 Street Stalls/Kiosks: % Units/Outlets Growth 2016-2021Table 57 Sales in Street Stalls/Kiosks: % Transaction Growth 2016-2021Table 58 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2016-2021Table 59 Forecast Street Stalls/Kiosks: Units/Outlets 2021-2026Table 60 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2021-2026Table 61 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2021-2026Table 62 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2021-2026Table 63 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2021-2026Table 64 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2021-2026
Consumer Foodservice By Location in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Standalones adopt delivery services
Leisure locations benefits from eased restrictions
PROSPECTS AND OPPORTUNITIES
Travel to see fast growth but belated recovery
Lodging to benefit from construction plans
CATEGORY DATA
Table 65 Consumer Foodservice by Location: Units/Outlets 2016-2021Table 66 Sales in Consumer Foodservice by Location: Number of Transactions 2016-2021Table 67 Sales in Consumer Foodservice by Location: Foodservice Value 2016-2021Table 68 Consumer Foodservice by Location: % Units/Outlets Growth 2016-2021Table 69 Sales in Consumer Foodservice by Location: % Transaction Growth 2016-2021Table 70 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2016-2021Table 71 Consumer Foodservice through Standalone: Units/Outlets 2016-2021Table 72 Sales in Consumer Foodservice through Standalone: Number of Transactions 2016-2021Table 73 Sales in Consumer Foodservice through Standalone: Foodservice Value 2016-2021Table 74 Consumer Foodservice through Standalone: % Units/Outlets Growth 2016-2021Table 75 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2016-2021Table 76 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2016-2021Table 77 Consumer Foodservice through Leisure: Units/Outlets 2016-2021Table 78 Sales in Consumer Foodservice through Leisure: Number of Transactions 2016-2021Table 79 Sales in Consumer Foodservice through Leisure: Foodservice Value 2016-2021Table 80 Consumer Foodservice through Leisure: % Units/Outlets Growth 2016-2021Table 81 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2016-2021Table 82 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2016-2021Table 83 Consumer Foodservice through Retail: Units/Outlets 2016-2021Table 84 Sales in Consumer Foodservice through Retail: Number of Transactions 2016-2021Table 85 Sales in Consumer Foodservice through Retail: Foodservice Value 2016-2021Table 86 Consumer Foodservice through Retail: % Units/Outlets Growth 2016-2021Table 87 Sales in Consumer Foodservice through Retail: % Transaction Growth 2016-2021Table 88 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2016-2021Table 89 Consumer Foodservice through Lodging: Units/Outlets 2016-2021Table 90 Sales in Consumer Foodservice through Lodging: Number of Transactions 2016-2021Table 91 Sales in Consumer Foodservice through Lodging: Foodservice Value 2016-2021Table 92 Consumer Foodservice through Lodging: % Units/Outlets Growth 2016-2021Table 93 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2016-2021Table 94 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2016-2021Table 95 Consumer Foodservice through Travel: Units/Outlets 2016-2021Table 96 Sales in Consumer Foodservice through Travel: Number of Transactions 2016-2021Table 97 Sales in Consumer Foodservice through Travel: Foodservice Value 2016-2021Table 98 Consumer Foodservice through Travel: % Units/Outlets Growth 2016-2021Table 99 Sales in Consumer Foodservice through Travel: % Transaction Growth 2016-2021Table 100 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2016-2021Table 101 Forecast Consumer Foodservice by Location: Units/Outlets 2021-2026Table 102 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2021-2026Table 103 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2021-2026Table 104 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2021-2026Table 105 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2021-2026Table 106 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2021-2026Table 107 Forecast Consumer Foodservice through Standalone: Units/Outlets 2021-2026Table 108 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2021-2026Table 109 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2021-2026Table 110 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2021-2026Table 111 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2021-2026Table 112 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2021-2026Table 113 Forecast Consumer Foodservice through Leisure: Units/Outlets 2021-2026Table 114 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2021-2026Table 115 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2021-2026Table 116 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2021-2026Table 117 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2021-2026Table 118 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2021-2026Table 119 Forecast Consumer Foodservice through Retail: Units/Outlets 2021-2026Table 120 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2021-2026Table 121 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2021-2026Table 122 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2021-2026Table 123 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2021-2026Table 124 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2021-2026Table 125 Forecast Consumer Foodservice through Lodging: Units/Outlets 2021-2026Table 126 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2021-2026Table 127 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2021-2026Table 128 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2021-2026Table 129 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2021-2026Table 130 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2021-2026Table 131 Forecast Consumer Foodservice through Travel: Units/Outlets 2021-2026Table 132 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2021-2026Table 133 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2021-2026Table 134 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2021-2026Table 135 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2021-2026Table 136 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2021-2026
The following categories and subcategories are included:
Consumer Foodservice
Chained Consumer Foodservice
Independent Consumer Foodservice
Chained Cafés/Bars
Independent Cafés/Bars
Chained Bars/Pubs
Independent Bars/Pubs
Chained Cafés
Independent Cafés
Chained Juice/Smoothie Bars
Independent Juice/Smoothie Bars
Chained Specialist Coffee and Tea Shops
Independent Specialist Coffee and Tea Shops
Chained Full-Service Restaurants
Independent Full-Service Restaurants
Chained Asian Full-Service Restaurants
Independent Asian Full-Service Restaurants
Chained European Full-Service Restaurants
Independent European Full-Service Restaurants
Chained Latin American Full-Service Restaurants
Independent Latin American Full-Service Restaurants
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.