Consumer foodservice in New Zealand posted positive value growth in 2018. Rising disposable incomes and strong growth in the number of tourists to the country boosted the performances of both chained and independent consumer foodservice operators.
While the market has become increasingly competitive, with industry players having to work harder for their share of the consumer dollar, consumers are eating out more often, and on a wider range of occasions, ranging from food on the go, to sit down meals with family and friends in full-service restaurants. Many new limited-service restaurants opened over the last two years of the review period, though research has shown a high correlation between the location of these outlets and high obesity rates among the neighbourhood population.
For many years consumer foodservice establishments in the country’s largest cities have been providing vegetarian and vegan food options, with most full-service restaurants offering a selection well beyond the token salads for vegans and vegetarians. However, many meat-free dishes now also feature regularly on restaurant menus.
Independent consumer foodservice remained the leading channel in consumer foodservice in 2018, though chained consumer foodservice achieved higher growth, from a lower base. Many independents benefit from high mobile penetration in the country, which enables them to promote their food and beverage items to a widely connected consumer group.
The market is set to register positive growth over the forecast period with independents continuing to account for the bulk of value sales. The consumer foodservice market will continue to adapt to changing consumer preferences and rising tourism, with partnerships with food delivery services helping consumer foodservice players to grow as their food offerings become more widely available.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in New Zealand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.