Executive Summary

Apr 2019
Rising disposable incomes and growth in tourism help boost consumer foodservice

Consumer foodservice in New Zealand posted positive value growth in 2018. Rising disposable incomes and strong growth in the number of tourists to the country boosted the performances of both chained and independent consumer foodservice operators.

Growth in dining out due to increase in variety of occasions and wider food offerings

While the market has become increasingly competitive, with industry players having to work harder for their share of the consumer dollar, consumers are eating out more often, and on a wider range of occasions, ranging from food on the go, to sit down meals with family and friends in full-service restaurants. Many new limited-service restaurants opened over the last two years of the review period, though research has shown a high correlation between the location of these outlets and high obesity rates among the neighbourhood population.

Vegan and vegetarian dishes increasingly on the menu

For many years consumer foodservice establishments in the country’s largest cities have been providing vegetarian and vegan food options, with most full-service restaurants offering a selection well beyond the token salads for vegans and vegetarians. However, many meat-free dishes now also feature regularly on restaurant menus.

Independent consumer foodservice remains the main channel

Independent consumer foodservice remained the leading channel in consumer foodservice in 2018, though chained consumer foodservice achieved higher growth, from a lower base. Many independents benefit from high mobile penetration in the country, which enables them to promote their food and beverage items to a widely connected consumer group.

Both independent and chained consumer foodservice players set to post positive forecast period growth

The market is set to register positive growth over the forecast period with independents continuing to account for the bulk of value sales. The consumer foodservice market will continue to adapt to changing consumer preferences and rising tourism, with partnerships with food delivery services helping consumer foodservice players to grow as their food offerings become more widely available.

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Consumer Foodservice in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in New Zealand?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in New Zealand?
  • What are the major developments in contract or managed foodservice in New Zealand??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in New Zealand?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in New Zealand

EXECUTIVE SUMMARY

Rising disposable incomes and growth in tourism help boost consumer foodservice
Growth in dining out due to increase in variety of occasions and wider food offerings
Vegan and vegetarian dishes increasingly on the menu
Independent consumer foodservice remains the main channel
Both independent and chained consumer foodservice players set to post positive forecast period growth

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cafés/Bars in New Zealand

HEADLINES

PROSPECTS

Consumers focus on healthy living
Drinking culture and regulation inhibit growth
Serving coffee in an unconventional way

COMPETITIVE LANDSCAPE

Restaurant Brands sells Starbucks New Zealand
Vegan menu options increasingly popular
ASX-listed Retail Food Group takes control of Gloria Jeans

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in New Zealand

HEADLINES

PROSPECTS

Tourism and tourist-generating activities create demand for consumer foodservice
Consumer foodservice through lodging set to register the weakest forecast period growth
Consumer foodservice by type highly dependent on location and consumer base

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in New Zealand

HEADLINES

PROSPECTS

Meal delivery increasingly popular amongst full-service restaurants
Sustainable and locally-sourced ingredients important in gaining share of stomach
Vegetarian and vegan options are increasingly popular

COMPETITIVE LANDSCAPE

Lone Star continues to lead chained full-service restaurants
Independent full-service restaurants dominates category
Industry players adapt menus in response to the Instagram and selfie trend

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in New Zealand

HEADLINES

PROSPECTS

Value sales continue to grow despite stagnating outlet numbers
Evolution of self-service cafeterias leads to greater focus on dining experience
Independents are innovative and focus on local and fresh ingredients

COMPETITIVE LANDSCAPE

Category hampered by a lack of physical space
Strong demand for international flavours via this channel
Little High Eatery – one location for a diverse range of high quality international cuisines

CATEGORY DATA

Table 115 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 116 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 117 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 118 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 119 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 120 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 121 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 122 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 123 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 124 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 125 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 126 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Street Stalls/Kiosks in New Zealand

HEADLINES

PROSPECTS

New Zealanders continue their love affair with street stalls/kiosks
Local food truck festivals support growth of independent operators
Diverse cuisines in local night markets boost visitor numbers

COMPETITIVE LANDSCAPE

Chained street stalls/kiosks face strong competition from independents
Hell Pizza enters street stalls/kiosks with novel mobile concept
Unique food with a healthy twist

CATEGORY DATA

Table 127 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 128 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 129 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 130 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 131 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 132 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 133 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 134 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 135 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 136 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 137 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 138 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 139 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 140 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in New Zealand

HEADLINES

PROSPECTS

Limited-service restaurants increase portion size but incorporate healthier foods
Marketing restrictions for fast food limited-service restaurants
High obesity rates in New Zealand

COMPETITIVE LANDSCAPE

Taco Bell enters New Zealand
McDonald’s adds new sores and exclusive menu items to UberEATS
KFC inspired with new concept for fast-casual dining

CATEGORY DATA

Table 141 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 142 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 143 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 144 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 145 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 146 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 147 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 148 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 149 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 150 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 151 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 152 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 153 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 154 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023