Consumer Foodservice in Malaysia

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Malaysia?
  • Which are the leading brands in Consumer Foodservice in Malaysia?
  • How are multinational and local operators competing and expanding in Malaysia?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Malaysia?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Malaysia? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Consumer Foodservice in Malaysia

EXECUTIVE SUMMARY

Consumer foodservice in 2021: slightly improved performance but continued decline
Supply chain disruption and rising logistics and raw material costs due to prolonged pandemic
Players look to home delivery and drive-through to mitigate impact of COVID-19 crisis
Independent foodservice operators perform badly in 2021
Players are likely to expand through diversification and digital adoption over the forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021 Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021 Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021 Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021 Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021 Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021 Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021 Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021 Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021 Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021 Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021 Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021 Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026 Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home delivery and drive-through help to mitigate impact of COVID-19 crisis in 2021
Players implement extensive marketing campaigns and strategies to boost sales
Players compete fiercely through ongoing new product launches

PROSPECTS AND OPPORTUNITIES

Consumers are expected to spend cautiously over the forecast period
Players likely to introduce more single-serve meals during forecast period
Players are expected to adopt various strategies and supplier diversification

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2016-2021 Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021 Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021 Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021 Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021 Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021 Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021 Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021 Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026 Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026 Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026 Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026 Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026 Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026

Cafés/Bars in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cafés/bars hit hard by COVID-19 effects in 2021
Location profile proves key to weathering crisis
Leading players benefit from drive-through formats and offer rewards to weather the crisis

PROSPECTS AND OPPORTUNITIES

Cafés/bars is anticipated to rebound in 2022
Players are likely to improve services to remain competitive over the forecast period
Shifts in character of stores and new product launches expected

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2016-2021 Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021 Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021 Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021 Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021 Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021 Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2017-2021 Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2018-2021 Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026 Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026 Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026 Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026 Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026 Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-2026

Full-Service Restaurants in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Full-service restaurants see steep decline in 2021
Expansion of food delivery players helps to cushion the deep sales loss in 2021
Meal kits provide competition for full-service restaurants in 2021

PROSPECTS AND OPPORTUNITIES

Full-service restaurants expected to see slow recovery over the forecast period
Chained operators are expected to improve experiences over the forecast period
Players are expected to adopt digital solutions to improve operation

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2016-2021 Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021 Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021 Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2016-2021 Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021 Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021 Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2021 Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2021 Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2021-2026 Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2021-2026 Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2021-2026 Table 54 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2021-2026 Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2021-2026 Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2021-2026

Self-Service Cafeterias in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers remain concerned about COVID-19 despite easing of dine-in restrictions in late 2021
Independent self-service cafeterias experiences the steepest decline in 2021
Ikano Corp Sdn Bhd introduces plant-based meals to raise brand awareness in 2021

PROSPECTS AND OPPORTUNITIES

Self-service cafeterias is likely to perform at slow pace over the forecast period
Ikano Corp Sdn Bhd is predicted to partner with plant-based manufacturer
Players are expected to partner with more local food delivery players

CATEGORY DATA

Table 57 Self-Service Cafeterias: Units/Outlets 2016-2021 Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2016-2021 Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2016-2021 Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2016-2021 Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2016-2021 Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2016-2021 Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2021 Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2021 Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2021-2026 Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2021-2026 Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2021-2026 Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2021-2026 Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2021-2026 Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2021-2026

Street Stalls/Kiosks in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Chained street stalls/kiosks performs positively in 2021
Bubble tea players launch new products to stimulate demand in 2021
Players adopt various strategies to improve sales

PROSPECTS AND OPPORTUNITIES

GrabKitchen likely to attract chained players
Network diversification likely over the forecast period
Players expected to launch new variants to satisfy ever changing consumer tastes

CATEGORY DATA

Table 71 Street Stalls/Kiosks: Units/Outlets 2016-2021 Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2016-2021 Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2016-2021 Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2016-2021 Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2016-2021 Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2016-2021 Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2017-2021 Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2021 Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2021-2026 Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2021-2026 Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2021-2026 Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2021-2026 Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2021-2026 Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2021-2026

Consumer Foodservice By Location in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Travel, lodging and leisure hit hard by COVID-19 crisis
Standalone and retail perform slightly better but see continued decline in 2021

PROSPECTS AND OPPORTUNITIES

Retail and travel likely to record fastest growth over the forecast period
Standalone, leisure and lodging to return to growth during forecast period

CATEGORY DATA

Table 85 Consumer Foodservice by Location: Units/Outlets 2016-2021 Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2016-2021 Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2016-2021 Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2016-2021 Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2016-2021 Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2016-2021 Table 91 Consumer Foodservice through Standalone: Units/Outlets 2016-2021 Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2016-2021 Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2016-2021 Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2016-2021 Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2016-2021 Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2016-2021 Table 97 Consumer Foodservice through Leisure: Units/Outlets 2016-2021 Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2016-2021 Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2016-2021 Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2016-2021 Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2016-2021 Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2016-2021 Table 103 Consumer Foodservice through Retail: Units/Outlets 2016-2021 Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2016-2021 Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2016-2021 Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2016-2021 Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2016-2021 Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2016-2021 Table 109 Consumer Foodservice through Lodging: Units/Outlets 2016-2021 Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2016-2021 Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2016-2021 Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2016-2021 Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2016-2021 Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2016-2021 Table 115 Consumer Foodservice through Travel: Units/Outlets 2016-2021 Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2016-2021 Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2016-2021 Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2016-2021 Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2016-2021 Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2016-2021 Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2021-2026 Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2021-2026 Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2021-2026 Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2021-2026 Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2021-2026 Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2021-2026 Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2021-2026 Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2021-2026 Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2021-2026 Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2021-2026 Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2021-2026 Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2021-2026 Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2021-2026 Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2021-2026 Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2021-2026 Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2021-2026 Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2021-2026 Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2021-2026 Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2021-2026 Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2021-2026 Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2021-2026 Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2021-2026 Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2021-2026 Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2021-2026 Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2021-2026 Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2021-2026 Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2021-2026 Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2021-2026 Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2021-2026 Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2021-2026 Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2021-2026 Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2021-2026 Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2021-2026 Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2021-2026 Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2021-2026 Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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