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Country Report

Consumer Foodservice in

Consumer Foodservice in Morocco

Apr 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Development continues to support growth of consumer foodservice in Morocco

The growth of consumer foodservice in Morocco is supported mainly by the ongoing development of shopping centres and tourism projects. In June 2018, the Tanja Marina Bay International in Tangier opened, attracting investors in specialist coffee shops and restaurants.

Shift towards limited-service restaurants continues

2019 saw an increased shift towards limited-service restaurants, as consumers began to turn away from street stalls/kiosks. The poorly regulated environment in which vendors of stalls and kiosks operate is home to widely publicised cases of food poisoning due to lack of hygiene.

Food delivery platforms and social media influencers take on crucial roles in competition

Consumer foodservice players continued to invest in developing online options in 2019, in a bid to remain competitive and boost sales. Food delivery platforms and apps are taking a more prominent role in the growth of consumer foodservice as they rapidly expand in response to the increasingly busy lives of urban Moroccans.

Independent operators benefit from local knowledge and trust

Independently operated outlets continued to dominate consumer foodservice in 2019. Independent players enjoy a deep understanding of local trends and retain customer loyalty through favourable prices and response to consumers demand.

Development and modernisation to support growth over forecast period

Conditions for growth in consumer foodservice in Morocco will remain favourable over the forecast period. Cafés/bars will continue to benefit from rising numbers of tourists, and the number of shopping centres is expected to increase, facilitating the further expansion of chained and independent restaurants and cafés/bars.

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Consumer Foodservice Sample Report Consumer Foodservice Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Foodservice in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Foodservice in Morocco?
What are the major brands in Morocco?
How are economic or demographic factors impacting the foodservice industry in #Country»?
How are multinational and local operators expanding in #Country»?
How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Consumer Foodservice in Morocco

EXECUTIVE SUMMARY

Development continues to support growth of consumer foodservice in Morocco

Shift towards limited-service restaurants continues

Food delivery platforms and social media influencers take on crucial roles in competition

Independent operators benefit from local knowledge and trust

Development and modernisation to support growth over forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Morocco

HEADLINES

PROSPECTS

Limited-service restaurants sees moderate growth as it attracts foreign players

Morocco’s major cities attract investment as other regions are ignored

Food delivery platforms support sales in limited-service restaurants

COMPETITIVE LANDSCAPE

McDonald’s continues to lead despite slight loss of value share

Players increase marketing activity in a bid to broaden consumer base

Tacos de Lyon continues to expand, investing in local producers

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Cafés/Bars in Morocco

HEADLINES

PROSPECTS

Cafés/bars maintains central role in Moroccan daily life

Steep sales decline in bars/pubs during Ramadan

ANPCRM signs agreement to improve working conditions in consumer foodservice in Morocco

COMPETITIVE LANDSCAPE

Independent cafés dominate cafés/bars

Independent cafés compete through differentiation

Starbucks partners with Total petrol stations to introduce new concept

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Full-Service Restaurants in Morocco

HEADLINES

PROSPECTS

Full-service restaurants are popular with urban professionals

Full-service restaurants holds potential for further growth

Franchisees lament lack of professionalism

COMPETITIVE LANDSCAPE

Oasis Café continues to lead full-service restaurants

Rising demand for Asian cuisine drives growth in independent Asian full-service restaurants

Increased competition arises from limited-service restaurants

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Street Stalls/Kiosks in Morocco

HEADLINES

PROSPECTS

Growth of street stalls/kiosks to be hampered by rising awareness and incomes

Street stall scandals motivate consumer shift towards limited-service restaurants

Urban consumers deterred by locations of stalls and kiosks

COMPETITIVE LANDSCAPE

Sales depend on customer perception of individual stalls and kiosks

Limited-service restaurants is source of indirect competition

Rising health consciousness negatively impacts street stalls/kiosks

CATEGORY DATA

Table 57 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 63 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 64 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 65 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 66 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 67 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 68 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024

Consumer Foodservice By Location in Morocco

HEADLINES

PROSPECTS

Standalone continues to be favoured by consumer foodservice players in Morocco

Shopping centres offer attractive location for consumer foodservice investors

Consumer foodservice through leisure benefits from government development plans

CATEGORY DATA

Table 69 Consumer Foodservice by Location: Units/Outlets 2014-2019
Table 70 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 71 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 72 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 73 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 74 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 75 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 76 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 77 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 78 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 79 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 80 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 81 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 82 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 83 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 84 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 85 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 86 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 87 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 88 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 89 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 90 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 91 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 92 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 93 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 94 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 95 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 96 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 97 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 98 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 99 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 100 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 101 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 102 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 103 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 104 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 105 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 106 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 107 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 108 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 109 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 110 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 111 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 112 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 114 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 115 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 117 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 118 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 120 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 121 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 123 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 124 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 125 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 126 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 127 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 129 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 130 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 132 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 133 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 135 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 136 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 137 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 138 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 139 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024

Megatrends

Country Report

Consumer Foodservice in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Development continues to support growth of consumer foodservice in Morocco

Shift towards limited-service restaurants continues

Food delivery platforms and social media influencers take on crucial roles in competition

Independent operators benefit from local knowledge and trust

Development and modernisation to support growth over forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Foodservice in Morocco

EXECUTIVE SUMMARY

Development continues to support growth of consumer foodservice in Morocco

Shift towards limited-service restaurants continues

Food delivery platforms and social media influencers take on crucial roles in competition

Independent operators benefit from local knowledge and trust

Development and modernisation to support growth over forecast period

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Limited-Service Restaurants in Morocco

HEADLINES

PROSPECTS

Limited-service restaurants sees moderate growth as it attracts foreign players

Morocco’s major cities attract investment as other regions are ignored

Food delivery platforms support sales in limited-service restaurants

COMPETITIVE LANDSCAPE

McDonald’s continues to lead despite slight loss of value share

Players increase marketing activity in a bid to broaden consumer base

Tacos de Lyon continues to expand, investing in local producers

CATEGORY DATA

Cafés/Bars in Morocco

HEADLINES

PROSPECTS

Cafés/bars maintains central role in Moroccan daily life

Steep sales decline in bars/pubs during Ramadan

ANPCRM signs agreement to improve working conditions in consumer foodservice in Morocco

COMPETITIVE LANDSCAPE

Independent cafés dominate cafés/bars

Independent cafés compete through differentiation

Starbucks partners with Total petrol stations to introduce new concept

CATEGORY DATA

Full-Service Restaurants in Morocco

HEADLINES

PROSPECTS

Full-service restaurants are popular with urban professionals

Full-service restaurants holds potential for further growth

Franchisees lament lack of professionalism

COMPETITIVE LANDSCAPE

Oasis Café continues to lead full-service restaurants

Rising demand for Asian cuisine drives growth in independent Asian full-service restaurants

Increased competition arises from limited-service restaurants

CATEGORY DATA

Street Stalls/Kiosks in Morocco

HEADLINES

PROSPECTS

Growth of street stalls/kiosks to be hampered by rising awareness and incomes

Street stall scandals motivate consumer shift towards limited-service restaurants

Urban consumers deterred by locations of stalls and kiosks

COMPETITIVE LANDSCAPE

Sales depend on customer perception of individual stalls and kiosks

Limited-service restaurants is source of indirect competition

Rising health consciousness negatively impacts street stalls/kiosks

CATEGORY DATA

Consumer Foodservice By Location in Morocco

HEADLINES

PROSPECTS

Standalone continues to be favoured by consumer foodservice players in Morocco

Shopping centres offer attractive location for consumer foodservice investors

Consumer foodservice through leisure benefits from government development plans

CATEGORY DATA

Self-Service Cafeterias in Morocco

HEADLINES