Consumer foodservice in Morocco continued to record moderate growth in 2018 in both current value and outlet terms. While there were investors that decided to reduce their number of outlets in Morocco, others entered the market for the first time.
Consumer foodservice is expanding in Morocco, with national and international players looking to invest in strategic locations in large cities for the growth of their business activities.
Moroccan consumers are known to be price sensitive, and hence the switching cost is low. Therefore, different pricing and promotional campaigns run by restaurants and specialist coffee shops easily attract customers.
Regardless of the expansion of chained restaurants and specialist coffee shops in Morocco, independent foodservice players continued to enjoy huge popularity amongst customers and are moderately growing. Independent consumer foodservice players have a strong understanding of local consumers’ demands, and offer their menus at an affordable price.
Over the forecast period, consumer foodservice is predicted to record moderate current value growth in sales terms, in addition to the number of new outlet openings. The emergence of shopping centres, the increasing number of partnerships of restaurants and specialist coffee shops with petrol stations along highways, the various tourism investment projects and the development of Marina Bay will all aid the growth of consumer foodservice in Morocco.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Morocco with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.