Consumer Foodservice in Morocco

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Morocco?
  • Which are the leading brands in Consumer Foodservice in Morocco?
  • How are multinational and local operators competing and expanding in Morocco?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Morocco?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Morocco? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Foodservice in Morocco

Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Cafés/Bars in Morocco

KEY DATA FINDINGS

Tim Hortons joins the coffee culture in MENA’s second largest market for coffee consumption
US coffee chains flock to Morocco thanks to Free Trade Agreements and growing country ties
Casablanca’s cockroach uproar inspires consumers towards trusted global chained brands
Recovery of tourism heralds higher coffee consumption, with new brands appearing
International players will continue to be attracted by the stability and coffee culture in Morocco
Japanese brands set to join the party following the official start of two trade agreements
Table 15 Cafés/Bars by Category: Units/Outlets 2017-2022
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2018-2022
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2019-2022
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2022-2027
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2022-2027
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2022-2027
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2022-2027
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2022-2027
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2022-2027

Full-Service Restaurants in Morocco

KEY DATA FINDINGS

Full-service restaurants slower to recover as they do not adapt as well to online sales and home delivery
Full-service restaurants suffer from Casablanca cockroach scandal
Lack of investment for full-service restaurants due to better investment opportunities in limited-service outlets and café chains
Challenges remain for full-service restaurants, due to time constraints, economic scenarios, and hygiene scandals
Fast food outlets set to pose growing competition over the forecast period
Ongoing recovery in tourism will attract visitors to high-quality full-service establishments
Table 29 Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 35 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2022
Table 36 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2022
Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
Table 40 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 42 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Limited-Service Restaurants in Morocco

KEY DATA FINDINGS

Baskin-Robbins opens its first-ever restaurant in the desirable city of Casablanca
Strong US-Moroccan links attract American Fatburger & Buffalo’s Express to open in Marrakesh
Dunkin’ joins the expansion trend, with its first Moroccan restaurant in Rabat City
Ice cream player Baskin-Robbins set to continue its expansion plans
Global giants McDonald’s and Burger King will maintain their status
Delivery apps will maintain their popularity, albeit with low usage outside of the large cities
Table 43 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 44 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 45 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 46 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 47 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 48 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 49 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 50 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 51 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 53 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 54 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 56 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Self-Service Cafeterias in Morocco

Self-service cafeterias remain emergent and not yet relevant in Morocco
Lack of delivery services also proves an obstacle
Competition remains from chained limited-service restaurants
Growth from low base
Growth strategy of modern grocery retailers to propel development of self-service restaurants
Self-service concept more appealing to new players than regular restaurant concepts

Street Stalls/Kiosks in Morocco

KEY DATA FINDINGS

Food scares and scandals dampen rebound to pre-pandemic growth for street stalls/kiosks
Despite challenges seen, the return of on-the-go lifestyles and rebounding tourism support sales
Stable audience of lower-income consumers remains, who continue to eat from street stalls/kiosks
Street stalls/kiosks ripe for modernisation over the forecast period
Are chained street stalls a trend of the future?
Tourists and mass consumers alike will help to support ongoing developments in the category

Consumer Foodservice By Location in Morocco

KEY DATA FINDINGS

Barceló Hotel Group set to come to Morocco, further stimulating hospitality and associated foodservice
Radisson adds to its Moroccan hotel portfolio, with a trendy new venue offering a rooftop restaurant and bar
Ongoing recovery of tourism helps top boost foodservice through hospitality
New shopping centres will drive the growth of retail cafés and restaurants
Independent players likely to lose shares to international competition
Standalone stores will perform thanks to delivery services
Table 57 Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 58 Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 59 Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 60 Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 61 Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 62 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 63 Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 64 Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 65 Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 66 Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 67 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 68 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 69 Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 70 Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 71 Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 72 Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 73 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 74 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 75 Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 76 Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 77 Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 78 Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 79 Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 80 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 81 Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 82 Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 83 Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 84 Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 85 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 86 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 87 Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 88 Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 89 Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 90 Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 91 Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 92 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022
Table 93 Forecast Consumer Foodservice by Location: Units/Outlets 2022-2027
Table 94 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2022-2027
Table 95 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2022-2027
Table 96 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2022-2027
Table 97 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2022-2027
Table 98 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2022-2027
Table 99 Forecast Consumer Foodservice through Standalone: Units/Outlets 2022-2027
Table 100 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2022-2027
Table 101 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2022-2027
Table 102 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2022-2027
Table 103 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2022-2027
Table 104 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2022-2027
Table 105 Forecast Consumer Foodservice through Leisure: Units/Outlets 2022-2027
Table 106 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2022-2027
Table 107 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2022-2027
Table 108 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2022-2027
Table 109 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2022-2027
Table 110 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2022-2027
Table 111 Forecast Consumer Foodservice through Retail: Units/Outlets 2022-2027
Table 112 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2022-2027
Table 113 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2022-2027
Table 114 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2022-2027
Table 115 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2022-2027
Table 116 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2022-2027
Table 117 Forecast Consumer Foodservice through Lodging: Units/Outlets 2022-2027
Table 118 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2022-2027
Table 119 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2022-2027
Table 120 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2022-2027
Table 121 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2022-2027
Table 122 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2022-2027
Table 123 Forecast Consumer Foodservice through Travel: Units/Outlets 2022-2027
Table 124 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2022-2027
Table 125 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2022-2027
Table 126 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2022-2027
Table 127 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2022-2027
Table 128 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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