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Country Report

Consumer Foodservice in

Consumer Foodservice in Morocco

93 pages, May 2018

US$2,100

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Executive Summary

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Consumer foodservice continues to grow

Despite the much higher economic growth in 2017, consumer foodservice recorded slightly slower current value growth in 2017 compared with overall review period CAGR. However, it should be noted that the category remains full of opportunities, especially in areas such as fast food, due to changing lifestyles, the growth of e-commerce, and rising disposable incomes.

Impact of changing lifestyles and e-commerce

Lifestyles are becoming increasingly busy in the big cities, where both Moroccan men and women are employed and do not have the time to go home during their lunch break. As a consequence, an increasing number of consumers are visiting foodservice outlets, most notably fast food.

Fierce competition from Asian consumer foodservice outlets

Asian fast food registered rapid growth in value terms in 2017. Its growth can be attributed to the fact that many Moroccans perceive this type of cuisine to be much healthier than other fast food types, especially sushi.

A very fragmented market largely dominated by independent players

Consumer foodservice in Morocco is dominated by independent players, while chained operators remain relatively small. Independent players are able to charge lower prices due to the lower costs they incur.

Continued growth expected over the forecast period

Consumer foodservice is set to record sustained growth over the forecast period in value terms and the number of outlets present in the country. Growth can be attributed to increasingly busy lifestyles in urban areas, more women entering the workforce, and the development of e-commerce, such as online ordering.

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Samples

Consumer Foodservice Sample Report Consumer Foodservice Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Foodservice in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Foodservice in Morocco?
What are the major brands in Morocco?
How are economic or demographic factors impacting the foodservice industry in #Country»?
How are multinational and local operators expanding in #Country»?
How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Consumer Foodservice in Morocco

EXECUTIVE SUMMARY

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 3 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 4 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 6 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 7 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

SOURCES

Summary 1 Research Sources

100% Home Delivery/Takeaway in Morocco

HEADLINES

PROSPECTS

Category set to grow slowly

Positive impact of the evolution of e-commerce and online payments

Busier lifestyles ensure growth

COMPETITIVE LANDSCAPE

A close race between La Société Mawarid Marocaine and Groupe Hakam

The category remains largely dominated by independent players

CATEGORY DATA

Table 15 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 16 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 17 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 18 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 19 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 20 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 21 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 22 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 23 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 26 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 28 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022

Cafés/Bars in Morocco

HEADLINES

PROSPECTS

Continued growth for cafés

A developing category

Slower growth for bars/pubs

COMPETITIVE LANDSCAPE

Independent players lead

Few chained juice/smoothie bars

Increasing popularity of Starbucks

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2012-2017
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2013-2017
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2014-2017
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2017-2022
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice By Location in Morocco

HEADLINES

PROSPECTS

Standalone location remains the most prevalent

Retail location expected to register the highest growth

Various factors expected to have a positive impact

CATEGORY DATA

Table 43 Consumer Foodservice by Location: Units/Outlets 2012-2017
Table 44 Sales in Consumer Foodservice by Location: Number of Transactions 2012-2017
Table 45 Sales in Consumer Foodservice by Location: Foodservice Value 2012-2017
Table 46 Consumer Foodservice by Location: % Units/Outlets Growth 2012-2017
Table 47 Sales in Consumer Foodservice by Location: % Transaction Growth 2012-2017
Table 48 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2012-2017
Table 49 Consumer Foodservice through Standalone: Units/Outlets 2012-2017
Table 50 Sales in Consumer Foodservice through Standalone: Number of Transactions 2012-2017
Table 51 Sales in Consumer Foodservice through Standalone: Foodservice Value 2012-2017
Table 52 Consumer Foodservice through Standalone: % Units/Outlets Growth 2012-2017
Table 53 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2012-2017
Table 54 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2012-2017
Table 55 Consumer Foodservice through Leisure: Units/Outlets 2012-2017
Table 56 Sales in Consumer Foodservice through Leisure: Number of Transactions 2012-2017
Table 57 Sales in Consumer Foodservice through Leisure: Foodservice Value 2012-2017
Table 58 Consumer Foodservice through Leisure: % Units/Outlets Growth 2012-2017
Table 59 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2012-2017
Table 60 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2012-2017
Table 61 Consumer Foodservice through Retail: Units/Outlets 2012-2017
Table 62 Sales in Consumer Foodservice through Retail: Number of Transactions 2012-2017
Table 63 Sales in Consumer Foodservice through Retail: Foodservice Value 2012-2017
Table 64 Consumer Foodservice through Retail: % Units/Outlets Growth 2012-2017
Table 65 Sales in Consumer Foodservice through Retail: % Transaction Growth 2012-2017
Table 66 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2012-2017
Table 67 Consumer Foodservice through Lodging: Units/Outlets 2012-2017
Table 68 Sales in Consumer Foodservice through Lodging: Number of Transactions 2012-2017
Table 69 Sales in Consumer Foodservice through Lodging: Foodservice Value 2012-2017
Table 70 Consumer Foodservice through Lodging: % Units/Outlets Growth 2012-2017
Table 71 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2012-2017
Table 72 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2012-2017
Table 73 Consumer Foodservice through Travel: Units/Outlets 2012-2017
Table 74 Sales in Consumer Foodservice through Travel: Number of Transactions 2012-2017
Table 75 Sales in Consumer Foodservice through Travel: Foodservice Value 2012-2017
Table 76 Consumer Foodservice through Travel: % Units/Outlets Growth 2012-2017
Table 77 Sales in Consumer Foodservice through Travel: % Transaction Growth 2012-2017
Table 78 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2012-2017
Table 79 Forecast Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 80 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 81 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 82 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 83 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 84 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 85 Forecast Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 86 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 87 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 88 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 89 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 90 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 91 Forecast Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 92 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 93 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 94 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 95 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 96 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 97 Forecast Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 98 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 99 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 100 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 101 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 102 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 103 Forecast Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 104 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 105 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 106 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 107 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 108 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 109 Forecast Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 110 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 111 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 112 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 113 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 114 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022

Fast Food in Morocco

HEADLINES

PROSPECTS

Changing lifestyles in cities to benefit fast food

Strong growth of healthy and Asian fast food

Growing competition expected in the forecast period

COMPETITIVE LANDSCAPE

First Restaurant International’s solid position

Chained chicken fast food expected to struggle as KFC closes outlets

Independent players lead

CATEGORY DATA

Table 115 Fast Food by Category: Units/Outlets 2012-2017
Table 116 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 117 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 118 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 119 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 120 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 121 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 122 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 123 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 124 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 125 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 126 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 127 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 128 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 129 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 130 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 131 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 132 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 133 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 134 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 135 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 136 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 137 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 138 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 139 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 140 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Full-Service Restaurants in Morocco

HEADLINES

PROSPECTS

Fast growth for Asian full-service restaurants

The culture of eating out is spreading

Growth in disposable income to impact the category

COMPETITIVE LANDSCAPE

Competitive landscape largely dominated by independent players

A fragmented category

Same players continue to lead

CATEGORY DATA

Table 141 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 142 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 143 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 144 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 145 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 146 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 147 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 148 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 149 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 150 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 151 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 152 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 153 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 154 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 155 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 156 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 157 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 158 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 159 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 160 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 161 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 162 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 163 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 164 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 165 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 166 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Self-Service Cafeterias in Morocco

PROSPECTS

Street Stalls/Kiosks in Morocco

HEADLINES

PROSPECTS

Continued growth of street stalls/kiosks

Deregulation to continue

Struggling public image

COMPETITIVE LANDSCAPE

Dominance of independent players

A very fragmented category

Building relationships with clients is the key

CATEGORY DATA

Table 167 Street Stalls/Kiosks: Units/Outlets 2012-2017
Table 168 Sales in Street Stalls/Kiosks: Number of Transactions 2012-2017
Table 169 Sales in Street Stalls/Kiosks: Foodservice Value 2012-2017
Table 170 Street Stalls/Kiosks: % Units/Outlets Growth 2012-2017
Table 171 Sales in Street Stalls/Kiosks: % Transaction Growth 2012-2017
Table 172 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2012-2017
Table 173 Forecast Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 174 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 175 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 176 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 177 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 178 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022

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Megatrends

Country Report

Consumer Foodservice in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Foodservice in Morocco

EXECUTIVE SUMMARY

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

MARKET DATA

SOURCES

100% Home Delivery/Takeaway in Morocco

HEADLINES

PROSPECTS

Category set to grow slowly

Positive impact of the evolution of e-commerce and online payments

Busier lifestyles ensure growth

COMPETITIVE LANDSCAPE

A close race between La Société Mawarid Marocaine and Groupe Hakam

The category remains largely dominated by independent players

CATEGORY DATA

Cafés/Bars in Morocco

HEADLINES

PROSPECTS

Continued growth for cafés

A developing category

Slower growth for bars/pubs

COMPETITIVE LANDSCAPE

Independent players lead

Few chained juice/smoothie bars

Increasing popularity of Starbucks

CATEGORY DATA

Consumer Foodservice By Location in Morocco

HEADLINES

PROSPECTS

Standalone location remains the most prevalent

Retail location expected to register the highest growth

Various factors expected to have a positive impact

CATEGORY DATA

Fast Food in Morocco

HEADLINES

PROSPECTS

Changing lifestyles in cities to benefit fast food

Strong growth of healthy and Asian fast food

Growing competition expected in the forecast period

COMPETITIVE LANDSCAPE

First Restaurant International’s solid position

Chained chicken fast food expected to struggle as KFC closes outlets

Independent players lead

CATEGORY DATA

Full-Service Restaurants in Morocco

HEADLINES

PROSPECTS

Fast growth for Asian full-service restaurants

The culture of eating out is spreading

Growth in disposable income to impact the category

COMPETITIVE LANDSCAPE

Competitive landscape largely dominated by independent players

A fragmented category

Same players continue to lead

CATEGORY DATA

Self-Service Cafeterias in Morocco

PROSPECTS

Street Stalls/Kiosks in Morocco

HEADLINES