Consumer Foodservice in Morocco

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Morocco?
  • Which are the leading brands in Consumer Foodservice in Morocco?
  • How are multinational and local operators competing and expanding in Morocco?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Morocco?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Morocco? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Consumer Foodservice in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020 Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020 Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020 Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020 Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020 Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020 Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020 Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020 Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020 Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020 Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020 Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020 Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025 Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Morocco

KEY DATA FINDINGS

2020 IMPACT

Home seclusion, social distancing and shift towards home cooking erode demand
Lockdown places pressure on overall sales, with retail locations suffering the most
Limited-service restaurants benefits from the huge shift towards delivery orders

RECOVERY AND OPPORTUNITIES

A strong recovery for limited-service restaurants, with delivery set to drive growth
The expansion of retail locations set to drive outlet growth in the channel
Falling commercial rents due to the adverse economic situation set to spur growth

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020 Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020 Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020 Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020 Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020 Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020 Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020 Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020 Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025 Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025 Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025 Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025 Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025 Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Cafés/Bars in Morocco

KEY DATA FINDINGS

2020 IMPACT

No shift towards takeaway and delivery is noted in cafés/bars as lockdown hits sales
The intersection of Ramadan and the lockdown harms bars much less than cafés
Absence of foreign visitors and restrictions on travel among locals harm sales in bars

RECOVERY AND OPPORTUNITIES

Cafés/bars slated for a strong recovery due to their traditional positioning
The recovery of inbound and domestic tourism set to provide a strong boost to sales
Independent plays expected to gain ground on their chained rivals

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020 Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020 Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020 Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020 Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020 Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020 Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020 Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020 Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025 Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025 Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025 Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025 Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025 Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025

Full-Service Restaurants in Morocco

KEY DATA FINDINGS

2020 IMPACT

Quarantine lockdown and restrictions on opening hours take their toll on demand
High-income consumers continue dining in full-service restaurants despite COVID-19
Local ingredients and products seen as a way to offset losses caused by COVID-19

RECOVERY AND OPPORTUNITIES

A muted recovery expected for full-service restaurants, led by chained operators
Online ordering, especially via apps, set to become increasingly important
Dining out expected to take off once quarantine restrictions are finally fully lifted

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020 Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020 Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020 Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020 Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020 Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020 Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020 Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020 Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025 Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025 Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025 Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025 Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025 Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Self-Service Cafeterias in Morocco

KEY DATA FINDINGS

2020 IMPACT

The niche channel of self-service cafeterias suffers due to the impact of COVID-19

RECOVERY AND OPPORTUNITIES

A strong recovery expected in self-service cafeterias during the forecast period

Street Stalls/Kiosks in Morocco

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns among consumers create huge difficulties for street stalls/kiosks
Home seclusion and social distancing deprives street stalls/kiosks of consumer base
Rising costs due to volatile food prices places further pressure on street stalls/kiosks

RECOVERY AND OPPORTUNITIES

Sales not expected to recover to pre-COVID-19 levels before 2025
Informal foodservice options marketed via social media to present strong competition
Narrow menus and lack of diversity in terms of offer likely to present challenges

CATEGORY DATA

Table 57 Street Stalls/Kiosks: Units/Outlets 2015-2020 Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020 Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020 Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020 Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020 Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020 Table 63 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025 Table 64 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025 Table 65 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025 Table 66 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025 Table 67 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025 Table 68 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025

Consumer Foodservice By Location in Morocco

KEY DATA FINDINGS

2020 IMPACT

Leisure locations experience challenges as lockdown regulations force them to close
No option to develop delivery service means challenges for non-standalone locations

RECOVERY AND OPPORTUNITIES

Retail locations to benefit from the development of modern retailing infrastructure
Travel locations expected to bounce back strongly once travel restrictions end

CATEGORY DATA

Table 69 Consumer Foodservice by Location: Units/Outlets 2015-2020 Table 70 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020 Table 71 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020 Table 72 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020 Table 73 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020 Table 74 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020 Table 75 Consumer Foodservice through Standalone: Units/Outlets 2015-2020 Table 76 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020 Table 77 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020 Table 78 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020 Table 79 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020 Table 80 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020 Table 81 Consumer Foodservice through Leisure: Units/Outlets 2015-2020 Table 82 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020 Table 83 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020 Table 84 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020 Table 85 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020 Table 86 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020 Table 87 Consumer Foodservice through Retail: Units/Outlets 2015-2020 Table 88 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020 Table 89 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020 Table 90 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020 Table 91 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020 Table 92 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020 Table 93 Consumer Foodservice through Lodging: Units/Outlets 2015-2020 Table 94 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020 Table 95 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020 Table 96 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020 Table 97 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020 Table 98 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020 Table 99 Consumer Foodservice through Travel: Units/Outlets 2015-2020 Table 100 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020 Table 101 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020 Table 102 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020 Table 103 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020 Table 104 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020 Table 105 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025 Table 106 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025 Table 107 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025 Table 108 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025 Table 109 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025 Table 110 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025 Table 111 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025 Table 112 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025 Table 113 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025 Table 114 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025 Table 115 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025 Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025 Table 117 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025 Table 118 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025 Table 119 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025 Table 120 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025 Table 121 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025 Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025 Table 123 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025 Table 124 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025 Table 125 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025 Table 126 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025 Table 127 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025 Table 128 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025 Table 129 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025 Table 130 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025 Table 131 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025 Table 132 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025 Table 133 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025 Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025 Table 135 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025 Table 136 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025 Table 137 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025 Table 138 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025 Table 139 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025 Table 140 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025
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This report originates from Passport, our Consumer Foodservice research and analysis database.

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