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Country Report
Consumer Foodservice in
Morocco
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Consumer Foodservice in Morocco
Mar 2021
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Executive Summary
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COVID-19 impact on consumer foodservice
Morocco’s consumer foodservice was recording moderate positive growth during the months preceding the arrival of the COVID-19 pandemic in the country. The situation began to change during the first quarter of 2020; however, it was the imposition of the strict quarantine lockdown in the middle of March that signalled the start of the industry’s real struggles.
COVID-19 country impact
It was first confirmed that the COVID-19 virus had spread to Morocco on 2 March 2020, when the first COVID-19 case was confirmed in Casablanca. A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits.
Company response
The most notable company response to the COVID-19 situation was a dramatic shift towards catering to takeaway and delivery orders. As mentioned above, the majority of chained and independent players across the industry focused heavily on catering to the needs of consumers ordering food to be delivered via apps such as Jumia Food and Glovo as soon as the quarantine lockdown became a reality.
Independent foodservice operations
The COVID-19 pandemic hit independent operators in Morocco’s consumer foodservice industry much harder than it hits their chained rivals. The main issue faced by independent establishments was that their financial resources are more limited than larger groups operating multiple from sites and those which are funded by institutional investors.
What next for consumer foodservice?
While the forecast period is likely to see Morocco’s consumer foodservice industry mount a robust recovery from the COVID-19 situation, at the end of 2020 it was still unclear as to when normal operations would be able to resume across the industry. The situation remains particularly unclear in major cities such as Casablanca and Marrakesh, where the higher population density means that consumer foodservice operators are required to comply with stricter social distancing regulations and more stringent hygiene protocols, including restrictions on opening times and limitations on the numbers of dine-in customers that they can host.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
- 100% home delivery and takeaway
- Cafes and bars
- Consumer foodservice by location
- Fast food
- Full-service restaurants
- Self-service cafeterias
- Street stalls and kiosks
The Consumer Foodservice in Morocco market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice in Morocco?
- What are the major brands in Morocco?
- How are economic or demographic factors impacting the foodservice industry in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Consumer Foodservice in Morocco
EXECUTIVE SUMMARY
COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesLimited-Service Restaurants in Morocco
KEY DATA FINDINGS
2020 IMPACT
Home seclusion, social distancing and shift towards home cooking erode demand
Lockdown places pressure on overall sales, with retail locations suffering the most
Limited-service restaurants benefits from the huge shift towards delivery orders
RECOVERY AND OPPORTUNITIES
A strong recovery for limited-service restaurants, with delivery set to drive growth
The expansion of retail locations set to drive outlet growth in the channel
Falling commercial rents due to the adverse economic situation set to spur growth
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Cafés/Bars in Morocco
KEY DATA FINDINGS
2020 IMPACT
No shift towards takeaway and delivery is noted in cafés/bars as lockdown hits sales
The intersection of Ramadan and the lockdown harms bars much less than cafés
Absence of foreign visitors and restrictions on travel among locals harm sales in bars
RECOVERY AND OPPORTUNITIES
Cafés/bars slated for a strong recovery due to their traditional positioning
The recovery of inbound and domestic tourism set to provide a strong boost to sales
Independent plays expected to gain ground on their chained rivals
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Full-Service Restaurants in Morocco
KEY DATA FINDINGS
2020 IMPACT
Quarantine lockdown and restrictions on opening hours take their toll on demand
High-income consumers continue dining in full-service restaurants despite COVID-19
Local ingredients and products seen as a way to offset losses caused by COVID-19
RECOVERY AND OPPORTUNITIES
A muted recovery expected for full-service restaurants, led by chained operators
Online ordering, especially via apps, set to become increasingly important
Dining out expected to take off once quarantine restrictions are finally fully lifted
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Self-Service Cafeterias in Morocco
KEY DATA FINDINGS
2020 IMPACT
The niche channel of self-service cafeterias suffers due to the impact of COVID-19
RECOVERY AND OPPORTUNITIES
A strong recovery expected in self-service cafeterias during the forecast period
Street Stalls/Kiosks in Morocco
KEY DATA FINDINGS
2020 IMPACT
Hygiene concerns among consumers create huge difficulties for street stalls/kiosks
Home seclusion and social distancing deprives street stalls/kiosks of consumer base
Rising costs due to volatile food prices places further pressure on street stalls/kiosks
RECOVERY AND OPPORTUNITIES
Sales not expected to recover to pre-COVID-19 levels before 2025
Informal foodservice options marketed via social media to present strong competition
Narrow menus and lack of diversity in terms of offer likely to present challenges
CATEGORY DATA
Table 57 Street Stalls/Kiosks: Units/Outlets 2015-2020Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020
Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020
Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020
Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020
Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020
Table 63 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 64 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 65 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 66 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 67 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 68 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Consumer Foodservice By Location in Morocco
KEY DATA FINDINGS
2020 IMPACT
Leisure locations experience challenges as lockdown regulations force them to close
No option to develop delivery service means challenges for non-standalone locations
RECOVERY AND OPPORTUNITIES
Retail locations to benefit from the development of modern retailing infrastructure
Travel locations expected to bounce back strongly once travel restrictions end
CATEGORY DATA
Table 69 Consumer Foodservice by Location: Units/Outlets 2015-2020Table 70 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020
Table 71 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020
Table 72 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020
Table 73 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020
Table 74 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020
Table 75 Consumer Foodservice through Standalone: Units/Outlets 2015-2020
Table 76 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020
Table 77 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020
Table 78 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020
Table 79 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020
Table 80 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020
Table 81 Consumer Foodservice through Leisure: Units/Outlets 2015-2020
Table 82 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020
Table 83 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020
Table 84 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020
Table 85 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020
Table 86 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020
Table 87 Consumer Foodservice through Retail: Units/Outlets 2015-2020
Table 88 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020
Table 89 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020
Table 90 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020
Table 91 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020
Table 92 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020
Table 93 Consumer Foodservice through Lodging: Units/Outlets 2015-2020
Table 94 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020
Table 95 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020
Table 96 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020
Table 97 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020
Table 98 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020
Table 99 Consumer Foodservice through Travel: Units/Outlets 2015-2020
Table 100 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020
Table 101 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020
Table 102 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020
Table 103 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020
Table 104 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020
Table 105 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 106 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 107 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 108 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 109 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 110 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 111 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025
Table 112 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025
Table 114 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025
Table 115 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025
Table 117 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025
Table 118 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025
Table 120 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025
Table 121 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025
Table 123 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025
Table 124 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025
Table 125 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025
Table 126 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025
Table 127 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025
Table 129 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025
Table 130 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025
Table 132 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025
Table 133 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025
Table 135 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025
Table 136 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025
Table 137 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025
Table 138 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025
Table 139 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025
Why buy this report?
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Want to find out more about this report?
Request more informationComplete Catalogue
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- Global Market for Food Intolerance Products: At War With Our Food | Apr 2009
- The Way We Eat Now | Nov 2008
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino's Pizza Inc in Consumer Foodservice | Apr 2021
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- McDonald’s Corp in Consumer Foodservice | Mar 2021
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International in Consumer Foodservice | Jul 2019
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Food Service | Feb 2020
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands in Consumer Foodservice | May 2021
- Yum! Brands Inc in Consumer Foodservice | Oct 2019