The growing food and beverages trend and culture of eating out is ensuring healthy growth of consumer foodservice in Indonesia. Most Indonesians are keen to try new flavours and menus, allowing the foodservice businesses, which are present on almost every street, to continue moving dynamically.
Fintech companies are the biggest growth contributor across the majority of the consumer foodservice categories. During the review period, companies such as GoPay and OVO were making aggressive branding promotional activities in order to capture the Indonesian market.
The fintech companies’ aggressive promotions also resulted in competition between categories such as street stalls/kiosks with other categories, including limited-service restaurants, full-service restaurants and cafés, as the discounts or cashback offered are significant, resulting in little or no cost difference between eating at a street stall or in a modern food outlet. Another important current consideration for players is the importance of providing convenience and speed.
The presence of food ordering services through delivery apps such as Go-Food and Grab Food is opening up opportunities for SME foodservice players. Independent players which were previously not known to the public or hard to reach, can now be easily found by consumers as they just have to open an app, order and the food is delivered.
Although the consumer foodservice industry is already performing well, aided by a surge in the emergence of fintech companies and their strong promotions/discounts, further growth is expected over the forecast period. This situation is predicted to continue in the near future as more fintech players are emerging in the market.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Indonesia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.