Consumer foodservice recorded a healthy expansion of value sales for a fourth consecutive year in 2018, driven by a booming national economy and increasing discretionary incomes. As a result, more consumers are able to afford a lifestyle of eating out of home several times a month as well as visiting other cities on day trips.
Consistent with a related shift towards online sales in retailing, online ordering and meal delivery is advancing at a rapid pace, as an increasing share of Dutch consumers is coming to appreciate the convenience afforded by this business model. The two main beneficiaries are 100% home delivery and takeaway players and third-party delivery platforms.
Chained players remained the primary drivers of foodservice growth, clearly outperforming independents in 2018. The advance of chains was particularly strong in limited-service restaurants, where a big wave of major international brands entering the Dutch market has been witnessed since 2017: pizza chain Papa John’s, burger chain Five Guys as well as Dunkin’ Donuts have expanded quickly over the past two years.
Whilst sales growth in independents is noticeably weaker than for their chained counterparts in 2018, they continue to hold their own in consumer foodservice in the Netherlands. Despite rapid expansion of international fast food chains since late 2016 and the recent success of casual dining full-service chains, independents keep playing an important role.
Consumer foodservice in the Netherlands is set to keep recording healthy positive growth at current value rates over the forecast period. However, growth will take a more moderate pace towards the latter part of the forecast period, as the Dutch economy saw strong growth in 2017 and 2018 and is unlikely to reach a much higher level.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Netherlands with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.