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Consumer Foodservice in the US
February 2022
Consumer foodservice in 2021: The big picture
After a year of unprecedented losses and extended lockdowns in 2020, consumer foodservice bounced back with momentum in the US in 2021, albeit not quite to the pre-pandemic level of sales. The decline in sales and the subsequent rebound were not evenly distributed across all channels and operators, however.
Competitive landscape
The performances of restaurant chains and their recovery from the first year of the COVID-19 pandemic varied widely. The greatest predictor of success in this time was the readiness of digital infrastructure and the ability to pivot towards online, delivery and takeaway orders.
Independent foodservice developments
While the COVID-19 pandemic affected all consumer foodservice channels in the US, the effects were not evenly split between chained and independent operators. In 2020, sales, outlets and transactions all showed larger declines for independent operators than for chained operators.
What next for consumer foodservice?
Foodservice operations in 2020 were largely defined by the rapid mobilisation of technology and stop-gap measures to adapt to the onset of the COVID-19 pandemic. 2021 was characterised by operators seeking to determine which adaptations would become lasting changes in the industry, while also dealing with unprecedented economic circumstances.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cafés/Bars
Full-Service Restaurants
Limited-Service Restaurants
Self-Service Cafeterias
Street Stalls/Kiosks
Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Foodservice in USA?
Which are the leading brands in Consumer Foodservice in USA?
How are multinational and local operators competing and expanding in USA?
How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in USA?
How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Consumer Foodservice in USA? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Consumer Foodservice in the US
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Limited-Service Restaurants in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital ordering and drive-through lead to strong growth in limited-service restaurants
Economic pressures lead to rising menu prices and higher average transactions
Franchise expansion accelerates in limited-service restaurants
PROSPECTS AND OPPORTUNITIES
Virtual brands in the limited-service space likely to see further growth
Menu innovation likely to rebound in the forecast period
Automation as a solution to increasing labour costs
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2016-2021Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Cafés/Bars in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of nightlife drives strong recovery for bars
TikTok drives coffee shop trends
Juice/smoothie bars benefits from wellness trend
PROSPECTS AND OPPORTUNITIES
Coffee shop workers unionise
To-go cocktails remain a popular option
Starbucks partners with Amazon Go
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2016-2021Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2017-2021Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2018-2021Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-2026
Full-Service Restaurants in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supply chain issues challenge the recovery of full-service restaurants
To-go sales aid recovery, but frustrate workers
Restaurants struggle to manage inflation
PROSPECTS AND OPPORTUNITIES
In-house delivery grows following frustration with third-party services
Restaurants invest in virtual brands
Efforts grow to increase servers’ wages
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2016-2021Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2021Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2021Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2021-2026Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2021-2026Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2021-2026Table 54 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2021-2026Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Self-Service Cafeterias in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-service cafeterias update service safety protocols
Cafeterias use loyalty programmes to attract back customers
Independent operators struggle with hybrid working
PROSPECTS AND OPPORTUNITIES
Outlet closures make recovery unlikely for self-service cafeterias
Mobile ordering threatens recovery of self-service cafeterias
Golden Corral adds alcohol and trials drive-through
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2016-2021Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2016-2021Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2016-2021Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2016-2021Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2016-2021Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2016-2021Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2021Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2021Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2021-2026Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2021-2026Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2021-2026Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2021-2026Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2021-2026Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2021-2026
Street Stalls/Kiosks in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return of nightlife aids the recovery of food trucks
Working from home continues to challenge food trucks
Outdoor dining preferences support street stalls/kiosks
PROSPECTS AND OPPORTUNITIES
Food trucks embrace online ordering
Street stalls/kiosks set for strong outlet growth
Shopping centre kiosks struggle amidst retail store closures
Consumer Foodservice By Location in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Travel locations regain some of their lost sales
Recovery for non-standalone outlets lags behind
PROSPECTS AND OPPORTUNITIES
Digital capabilities expand in travel locations
Limited-service operations likely to continue to dominate non-standalone formats
CATEGORY DATA
Table 71 Consumer Foodservice by Location: Units/Outlets 2016-2021Table 72 Sales in Consumer Foodservice by Location: Number of Transactions 2016-2021Table 73 Sales in Consumer Foodservice by Location: Foodservice Value 2016-2021Table 74 Consumer Foodservice by Location: % Units/Outlets Growth 2016-2021Table 75 Sales in Consumer Foodservice by Location: % Transaction Growth 2016-2021Table 76 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2016-2021Table 77 Consumer Foodservice through Standalone: Units/Outlets 2016-2021Table 78 Sales in Consumer Foodservice through Standalone: Number of Transactions 2016-2021Table 79 Sales in Consumer Foodservice through Standalone: Foodservice Value 2016-2021Table 80 Consumer Foodservice through Standalone: % Units/Outlets Growth 2016-2021Table 81 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2016-2021Table 82 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2016-2021Table 83 Consumer Foodservice through Leisure: Units/Outlets 2016-2021Table 84 Sales in Consumer Foodservice through Leisure: Number of Transactions 2016-2021Table 85 Sales in Consumer Foodservice through Leisure: Foodservice Value 2016-2021Table 86 Consumer Foodservice through Leisure: % Units/Outlets Growth 2016-2021Table 87 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2016-2021Table 88 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2016-2021Table 89 Consumer Foodservice through Retail: Units/Outlets 2016-2021Table 90 Sales in Consumer Foodservice through Retail: Number of Transactions 2016-2021Table 91 Sales in Consumer Foodservice through Retail: Foodservice Value 2016-2021Table 92 Consumer Foodservice through Retail: % Units/Outlets Growth 2016-2021Table 93 Sales in Consumer Foodservice through Retail: % Transaction Growth 2016-2021Table 94 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2016-2021Table 95 Consumer Foodservice through Lodging: Units/Outlets 2016-2021Table 96 Sales in Consumer Foodservice through Lodging: Number of Transactions 2016-2021Table 97 Sales in Consumer Foodservice through Lodging: Foodservice Value 2016-2021Table 98 Consumer Foodservice through Lodging: % Units/Outlets Growth 2016-2021Table 99 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2016-2021Table 100 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2016-2021Table 101 Consumer Foodservice through Travel: Units/Outlets 2016-2021Table 102 Sales in Consumer Foodservice through Travel: Number of Transactions 2016-2021Table 103 Sales in Consumer Foodservice through Travel: Foodservice Value 2016-2021Table 104 Consumer Foodservice through Travel: % Units/Outlets Growth 2016-2021Table 105 Sales in Consumer Foodservice through Travel: % Transaction Growth 2016-2021Table 106 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2016-2021Table 107 Forecast Consumer Foodservice by Location: Units/Outlets 2021-2026Table 108 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2021-2026Table 109 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2021-2026Table 110 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2021-2026Table 111 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2021-2026Table 112 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2021-2026Table 113 Forecast Consumer Foodservice through Standalone: Units/Outlets 2021-2026Table 114 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2021-2026Table 115 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2021-2026Table 116 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2021-2026Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2021-2026Table 118 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2021-2026Table 119 Forecast Consumer Foodservice through Leisure: Units/Outlets 2021-2026Table 120 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2021-2026Table 121 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2021-2026Table 122 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2021-2026Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2021-2026Table 124 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2021-2026Table 125 Forecast Consumer Foodservice through Retail: Units/Outlets 2021-2026Table 126 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2021-2026Table 127 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2021-2026Table 128 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2021-2026Table 129 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2021-2026Table 130 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2021-2026Table 131 Forecast Consumer Foodservice through Lodging: Units/Outlets 2021-2026Table 132 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2021-2026Table 133 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2021-2026Table 134 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2021-2026Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2021-2026Table 136 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2021-2026Table 137 Forecast Consumer Foodservice through Travel: Units/Outlets 2021-2026Table 138 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2021-2026Table 139 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2021-2026Table 140 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2021-2026Table 141 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2021-2026Table 142 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2021-2026
The following categories and subcategories are included:
Consumer Foodservice
Chained Consumer Foodservice
Independent Consumer Foodservice
Chained Cafés/Bars
Independent Cafés/Bars
Chained Bars/Pubs
Independent Bars/Pubs
Chained Cafés
Independent Cafés
Chained Juice/Smoothie Bars
Independent Juice/Smoothie Bars
Chained Specialist Coffee and Tea Shops
Independent Specialist Coffee and Tea Shops
Chained Full-Service Restaurants
Independent Full-Service Restaurants
Chained Asian Full-Service Restaurants
Independent Asian Full-Service Restaurants
Chained European Full-Service Restaurants
Independent European Full-Service Restaurants
Chained Latin American Full-Service Restaurants
Independent Latin American Full-Service Restaurants
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.