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Learn moreFeb 2021
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The first notable negative impact on consumer foodservice in Austria was noted in February mainly due to a decline in tourists from Asia, while the emergence of an official pandemic saw the first lockdown measures imposed in Austria mid-March. This placed strong limitations on public life resulting in largely empty streets, with only essential businesses permitted to open such as grocery retailers.
Austria went into lockdown from 16 March, with people allowed to leave home only to commute to work, to obtain essential goods, to help others or to exercise and get some fresh air. All non-essential stores were closed from 16 March, while outlets including food and pet care stores, pharmacies and banks remained open.
The competitive landscape of consumer foodservice in Austria is highly fragmented, and dominated across all indicators by independent operators. However, McDonald's Franchise GmbH managed to strengthen its overall leadership of the market through the strength of its chained burger limited-service restaurants and chained cafés/bars, whilst also retaining its overall network of outlets despite declining sales as a result of the pandemic.
When the eat-in option was banned from March as a result of the pandemic, smaller, independent foodservice operators invested in adopting an online presence, including social media, in order to communicate their home delivery and takeaway options. In most cases, home delivery meant cooperation with third party platforms.
A relaxation in terms of opening hours for consumer foodservice and a greater return to normalisation in terms of consumer behaviour and confidence which is likely to lead to spending longer periods of time outside of the home over the early part of the forecast period, will lead to impressive growth rates for value sales (at constant 2020 prices) in 2021. However, this will be tempered by lingering reluctance by a minority of consumers concerned about the virus, decreased tourism and a lasting shift towards remote working, resulting in value sales unlikely to return to pre-pandemic levels until 2023/2024.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.