Consumer Foodservice in Austria

Consumer Foodservice in Austria

EXECUTIVE SUMMARY

The 2019 smoking ban negatively impacts growth; however, a strong performance is recorded from limited-service restaurants, particularly in retail 

 Food ordering platforms, a growth in Asian cuisine and improved customer service shape the landscape in 2019 

The competitive landscape is led by chained limited-service restaurants, with foodservice within retailers continuing to perform well

Despite the lead of chained limited-service restaurants, independent players are big business for consumer foodservice in Austria

An optimistic outlook for consumer foodservice in Austria as growth is set to increase

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Street Stalls/Kiosks in Austria

HEADLINES

PROSPECTS

Demand will be driven by urbanisation, with an increasing demand for on-the-go food from Austrians leading busy lifestyles

Street stalls/kiosks increase their product offerings to appeal to a wider consumer base, fighting back against growing competition

Retail locations boost the performance of street stalls/kiosks, offering them sites with heavy footfall

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented as players benefit from a presence in central locations and tourist areas

Expanding players offer the option to eat on the premises, switching to becoming a limited-service restaurant, in turn curbing the growth of streets stalls/kiosks

Hendlkönig and Fandl Hendl expand their businesses to include other forms of food service, such as catering and launching limited-service restaurants

CATEGORY DATA

Table 15 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 16 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 17 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 18 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 19 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 20 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 21 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 22 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 23 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 24 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 25 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 26 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024

Limited-Service Restaurants in Austria

HEADLINES

PROSPECTS

Limited-service restaurants outperform both full-service restaurants and self-service cafeterias, benefiting from offering competitive prices, as well as eat-in or takeaway

Chained limited-service restaurants expand, as growth in chained convenience stores limited-service restaurants increases

 Burger limited-service restaurants lead the landscape, withstanding competition from burger full-service restaurant players

COMPETITIVE LANDSCAPE

As McDonald’s continues to lead, second-placed player Burger King benefits from its master franchisee purchasing Rosenberger Restaurant GmbH

 Freshii continues under a new operator as Kiga Gastronomie GmbH files for insolvency

 Nordsee retains its third-placed position, benefiting from a positive reputation, supporting local charities and running consumer loyalty schemes

CATEGORY DATA

Table 27 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 28 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 29 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 30 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 31 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 32 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 33 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 34 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 35 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 36 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 37 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 38 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 39 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 40 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Cafés/Bars in Austria

HEADLINES

PROSPECTS

Expansions and new emerging players are low, as the 2019 smoking ban impacts transactions in cafés/bars

Home deliveries increase, as players focus on diversifying their food options to include more vegetarian and organic options

 Specialist coffee and tea shops benefit from aligning to growing trends, including high-quality coffee and health and wellness options

COMPETITIVE LANDSCAPE

McDonald’s retains its lead, offering the McCafé product range through all its ordering terminals, while second-placed player Aida offers its new to-go service

Independent juice/smoothie bars continued to expand, benefiting from lack of chained competition and the growing health and wellness trend

Tchibo undergoes a repositioning of its cafés, as all players look for new ways to modernise and grow

CATEGORY DATA

Table 41 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 42 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 43 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 44 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 45 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 46 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 47 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 48 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 49 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 50 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 51 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 52 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 53 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 54 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Full-Service Restaurants in Austria

HEADLINES

PROSPECTS

Asian full-service restaurants benefit from the increased interest in Thai, Korean and Japanese food, with new outlets expanding across the country

The smoking ban impacts the full-service restaurant landscape and is expected to continue shaping performance over the years following 2019

Home delivery mobile apps continue to grow, benefiting full-service restaurants which can expand their consumer-base from advertising on these platforms 

COMPETITIVE LANDSCAPE

XXXLutz KG retains its lead, surprising the industry by opening a stand-alone store in Mariahilferstraße; its first store outside of one of its furniture outlets

Akakiko continues its expansion plan in 2019, focusing on areas outside of Vienna to expand its consumer base 

Independent players shape the landscape, and many smaller players are on the verge of becoming chained players

CATEGORY DATA

Table 55 Full-Service Restaurants by Category: Units/Outlets 2014-2019
Table 56 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 57 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 58 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 59 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 60 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 61 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 62 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 63 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 64 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 65 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 66 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 67 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 68 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Self-Service Cafeterias in Austria

HEADLINES

PROSPECTS

Self-service cafeterias show record a modest performance, with motorway restaurants curbing positive growth

Self-service cafeterias boost growth in retail locations, which benefit from affordable price-points, as well as being a viable option for quick lunch breaks

Quartier Sechs offers six different eateries under one roof, with affordable price points and a variety of options attracting consumers through the doors

COMPETITIVE LANDSCAPE

Leader Vapiano registers a poor global performance, however its share increases in Austria as it opens new outlets and focuses on improving the customer experience

Rosehill Park is set to shake up the motorway restaurant landscape over the forecast period

Autogrill acquires Le CroBag, a brand with a presence in Austria, Germany and Poland, located at major train stations and motorways

CATEGORY DATA

Table 69 Self-Service Cafeterias: Units/Outlets 2014-2019
Table 70 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 71 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 72 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 73 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 74 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 75 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 76 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 77 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 78 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 79 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 80 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 81 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 82 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024

Street Stalls/Kiosks in Austria

HEADLINES

PROSPECTS

Demand will be driven by urbanisation, with an increasing demand for on-the-go food from Austrians leading busy lifestyles

Street stalls/kiosks increase their product offerings to appeal to a wider consumer base, fighting back against growing competition

Retail locations boost the performance of street stalls/kiosks, offering them sites with heavy footfall

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented as players benefit from a presence in central locations and tourist areas

Expanding players offer the option to eat on the premises, switching to becoming a limited-service restaurant, in turn curbing the growth of streets stalls/kiosks

Hendlkönig and Fandl Hendl expand their businesses to include other forms of food service, such as catering and launching limited-service restaurants

CATEGORY DATA

Table 83 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 84 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 85 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 86 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 87 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 88 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 89 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 90 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 91 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 92 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 93 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 94 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024

Consumer Foodservice By Location in Austria

HEADLINES

PROSPECTS

Consumer foodservice is boosted by retail locations, benefiting from the popularity and expansion of shopping centres across the country

An increase in tourism boosts growth for customer foodservice through travel; however, this does not impact foodservice through lodging

Prominent chains in consumer foodservice are within major retailers, as XXXLutz KG opens its first standalone store

CATEGORY DATA

Table 95 Consumer Foodservice by Location: Units/Outlets 2014-2019
Table 96 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 97 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 98 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 99 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 100 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 101 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 102 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 103 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 104 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 105 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 106 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 107 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 108 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 109 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 110 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 111 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 112 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 113 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 114 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 115 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 116 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 117 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 118 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 119 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 120 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 121 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 122 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 123 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 124 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 125 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 126 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 127 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 128 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 129 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 130 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 131 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 132 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 133 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 134 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 135 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 136 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 137 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 139 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 140 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 142 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 143 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 145 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 146 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 148 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 149 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 151 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 152 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 154 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 155 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 156 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 157 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 158 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 159 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 160 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 161 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 162 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 163 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 164 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 165 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 166 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024

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