Executive Summary

Jun 2019
Players consumer foodservice see new opportunities despite challenging economic conditions

Despite a changing economic climate and shifts in consumer behaviour, many consumer foodservice players have identified emerging opportunities with the development of two distinct target markets: the mass consumer searching for good-quality, yet reasonably priced food options with a vibrant restaurant ambiance, and the niche consumer, who mainly remains unaffected by inflation and still prefers to have finer experiences. Furthermore, the internal growth of the country across various sectors such as housing and real estate, which is leading to urban development and establishment of new communities and retail complexes, has provided new locations for restaurants to expand and offer modern foodservice experience.

International chains impacted by the changing economic landscape

With the high levels of inflation and currency devaluation impacting consumption patterns of Egyptian consumers, leading them to opt for greater value options, local foodservice brands saw a sustained level of growth in 2018. International chains and franchisers felt the direct impact of the currency devaluation and inflation on their import and production costs.

Online food delivery remains highly competitive

Online food delivery is rapidly growing and trending in Egypt with the increase in internet and smartphone users, which is expected to grow more as Egypt moves towards digital transformation across all sectors with the expansion of 4G services and optic fibre to improve home connectivity and digitisation of all government services. Additionally, as online delivery players offer attractive prices, more consumers have shifted to online ordering platforms to make use of the discounts and offers during periods of high inflation.

New concept foodservice openings change the face of Egyptian foodservice

With healthy growth in the number of independent foodservice players, competitive factors are no longer exclusive to menu prices, but have expanded to include uniqueness in service, customer experience, greater value addition, and brand likeability. Restaurant décor and ambience is one key factor that consumers look for, which has encouraged more restaurants to modernise, with open spaces and minimal designs as well as trendy and hip, vibrant ones targeting the younger consumers.

Foodservice sector to mature with better service standards over the forecast period

In conclusion, consumer foodservice in Egypt is expected to develop further over the forecast period, with new concepts in both traditional foodservice as well as international cuisine. With emergence of new players and increased competitiveness, the sector is expected to develop improved service standards.

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Consumer Foodservice in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Egypt?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Egypt?
  • What are the major developments in contract or managed foodservice in Egypt??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Egypt?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Egypt

EXECUTIVE SUMMARY

Players consumer foodservice see new opportunities despite challenging economic conditions
International chains impacted by the changing economic landscape
Online food delivery remains highly competitive
New concept foodservice openings change the face of Egyptian foodservice
Foodservice sector to mature with better service standards over the forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cafés/Bars in Egypt

HEADLINES

PROSPECTS

Revival of tourism impacts bars and pubs positively
Urban expansion favouring the growth of cafés
Increase in coffee consumption

COMPETITIVE LANDSCAPE

Little Buddha maintains lead in bars/pubs
La Poire, Lychee Egypt and Delicious rank first in chained cafés, juice/smoothie bars and specialist coffee and tea shops, respectively
Local start-up café and bars gaining traction

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Egypt

HEADLINES

PROSPECTS

Players seek suitable locations to reach target customers
Foodservice players expected to expand at leisure locations
Restaurants focus on franchising to increase outreach, whilst keeping operating costs stable
Urban development to offer new locations for expansion

COMPETITIVE LANDSCAPE

Growth of online food ordering and delivery impacts location decisions of the players
Family dining culture to support establishment of standalone outlets

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Egypt

HEADLINES

PROSPECTS

Egyptian consumers shift to smart casual dining
Family dining culture shapes menu and restaurant offerings
Increased operational costs lead restaurants to overhaul menu and operations

COMPETITIVE LANDSCAPE

Leading players
Competition changes according to consumer tastes

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Street Stalls/Kiosks in Egypt

HEADLINES

PROSPECTS

Traditional street stalls/kiosks undergo an evolution
Street stalls and kiosks fulfil on-the-go consumption needs
Government support and regulations have undesirable implications

COMPETITIVE LANDSCAPE

Street stalls and kiosks remains a fragmented category due to the nature of the business
Small-scale operations yield higher profit margins
Street stalls still relevant for foodservice start-ups

CATEGORY DATA

Table 115 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 116 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 117 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 118 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 119 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 120 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 121 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 122 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 123 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 124 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 125 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 126 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Egypt

HEADLINES

PROSPECTS

Self-service to have potential in semicaptive environments
Egyptian consumers still not ready for self-service

COMPETITIVE LANDSCAPE

IKEA remains the leading self-service restaurant
Chained self-service restaurants to stay relevant

CATEGORY DATA

Table 127 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 128 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 129 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 130 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 131 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 132 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 133 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2018
Table 134 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2018
Table 135 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 136 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 137 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 138 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 139 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 140 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Egypt

HEADLINES

PROSPECTS

New market entrants use social media to foster brand development
Fast food players offer greater value deals over delivery platforms
Limited service restaurants to remain popular over the forecast period

COMPETITIVE LANDSCAPE

International limited-service restaurant chains lead despite strong competition from local players
With focus on traditional cuisine, Middle Eastern limited-service restaurants remains the favourite amongst masses
Modern bakeries continue to grow in Egypt

CATEGORY DATA

Table 141 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 142 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 143 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 144 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 145 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 146 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 147 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 148 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 149 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 150 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 151 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 152 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 153 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 154 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023