Despite a changing economic climate and shifts in consumer behaviour, many consumer foodservice players have identified emerging opportunities with the development of two distinct target markets: the mass consumer searching for good-quality, yet reasonably priced food options with a vibrant restaurant ambiance, and the niche consumer, who mainly remains unaffected by inflation and still prefers to have finer experiences. Furthermore, the internal growth of the country across various sectors such as housing and real estate, which is leading to urban development and establishment of new communities and retail complexes, has provided new locations for restaurants to expand and offer modern foodservice experience.
With the high levels of inflation and currency devaluation impacting consumption patterns of Egyptian consumers, leading them to opt for greater value options, local foodservice brands saw a sustained level of growth in 2018. International chains and franchisers felt the direct impact of the currency devaluation and inflation on their import and production costs.
Online food delivery is rapidly growing and trending in Egypt with the increase in internet and smartphone users, which is expected to grow more as Egypt moves towards digital transformation across all sectors with the expansion of 4G services and optic fibre to improve home connectivity and digitisation of all government services. Additionally, as online delivery players offer attractive prices, more consumers have shifted to online ordering platforms to make use of the discounts and offers during periods of high inflation.
With healthy growth in the number of independent foodservice players, competitive factors are no longer exclusive to menu prices, but have expanded to include uniqueness in service, customer experience, greater value addition, and brand likeability. Restaurant décor and ambience is one key factor that consumers look for, which has encouraged more restaurants to modernise, with open spaces and minimal designs as well as trendy and hip, vibrant ones targeting the younger consumers.
In conclusion, consumer foodservice in Egypt is expected to develop further over the forecast period, with new concepts in both traditional foodservice as well as international cuisine. With emergence of new players and increased competitiveness, the sector is expected to develop improved service standards.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Egypt with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.