In 2018, consumer foodservice continued to record strong current value growth in Vietnam. The young urban population was the main contributor to this development.
The key development in 2018 was the success of third party delivery services, with the most notable players of Now, GrabFood and GoFood expanding to almost all major cities throughout the country. These players focus on building excellent customer experience with rapid delivery, low fees and practical packaging.
With the strong growth of Vietnamese consumer foodservice, it is unsurprising that many chained players recorded double-digit current value growth. In general, chained players achieved much higher growth than independent players.
Although chained players achieved outstanding growth, independent players retained dominant share in both value and outlet terms. With a high ratio of rural population, the importance of independent players will not be surpassed by chained players in the near future.
Consumer foodservice in Vietnam is expected to continue achieving strong current growth over the forecast period; although the average growth rate will be marginally slower compared to the review period, actual value sales will be much higher compared to 2018. Strong economic growth, rapid urbanisation and constantly rising disposable incomes are the key factors that will contribute to the development of consumer foodservice.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Vietnam with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.