Executive Summary

Apr 2019
Consumer foodservice in Vietnam continues growing strongly

In 2018, consumer foodservice continued to record strong current value growth in Vietnam. The young urban population was the main contributor to this development.

Third party delivery services thrive

The key development in 2018 was the success of third party delivery services, with the most notable players of Now, GrabFood and GoFood expanding to almost all major cities throughout the country. These players focus on building excellent customer experience with rapid delivery, low fees and practical packaging.

Several chained players record double-digit positive growth

With the strong growth of Vietnamese consumer foodservice, it is unsurprising that many chained players recorded double-digit current value growth. In general, chained players achieved much higher growth than independent players.

Independent players introduce new concepts

Although chained players achieved outstanding growth, independent players retained dominant share in both value and outlet terms. With a high ratio of rural population, the importance of independent players will not be surpassed by chained players in the near future.

Consumer foodservice is expected to continue its strong performance

Consumer foodservice in Vietnam is expected to continue achieving strong current growth over the forecast period; although the average growth rate will be marginally slower compared to the review period, actual value sales will be much higher compared to 2018. Strong economic growth, rapid urbanisation and constantly rising disposable incomes are the key factors that will contribute to the development of consumer foodservice.

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Consumer Foodservice in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Vietnam?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Vietnam?
  • What are the major developments in contract or managed foodservice in Vietnam??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Vietnam?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Vietnam

EXECUTIVE SUMMARY

Consumer foodservice in Vietnam continues growing strongly
Third party delivery services thrive
Several chained players record double-digit positive growth
Independent players introduce new concepts
Consumer foodservice is expected to continue its strong performance

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cafés/Bars in Vietnam

HEADLINES

PROSPECTS

Bars/pubs records strongest current value growth
Tea houses continue to grow in popularity
Chained players’ special outlets to compete with independent boutique stores

COMPETITIVE LANDSCAPE

Increasing popularity of Highlands Coffee
Capitalising on national identity
Starbucks records outstanding growth

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Vietnam

HEADLINES

PROSPECTS

Standalone remains the most important location
Consumer foodservice through retail records fastest current value growth
Lodging has the highest concentration of high-end foodservice establishments

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 59 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 60 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 61 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 62 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 63 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 64 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 65 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Vietnam

HEADLINES

PROSPECTS

Chained pizza full-service restaurants records outstanding growth
Korean and Japanese are the most popular international cuisine
Independent players pioneer new concepts

COMPETITIVE LANDSCAPE

Local players continue to lead
Price promotions attract consumers
International chains enter Vietnam

CATEGORY DATA

Table 89 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 90 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 91 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 92 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 93 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 94 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 95 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 96 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 97 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 98 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 99 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 100 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 101 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 102 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Vietnam

PROSPECTS

Street Stalls/Kiosks in Vietnam

HEADLINES

PROSPECTS

Independent street stalls/kiosks is a key foodservice channel
Chained street stalls/kiosks records strong development

COMPETITIVE LANDSCAPE

CP Vietnam Corp remains leading player
Street stalls/kiosks is dominated by independent players

CATEGORY DATA

Table 103 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 104 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 105 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 106 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 107 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 108 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 109 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 110 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 111 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 112 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 113 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 114 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 115 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 116 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Vietnam

HEADLINES

PROSPECTS

Convenience stores limited-service restaurants achieves outstanding growth
Limited-service restaurants lose attractiveness
Burger limited-service restaurants the main contributor

COMPETITIVE LANDSCAPE

International players dominate chained limited-service restaurants
Jollibee Vietnam records highest current value growth

CATEGORY DATA

Table 117 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 118 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 119 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 120 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 121 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 122 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 123 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 124 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 125 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 126 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 127 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 128 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 129 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 130 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

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