Consumer Foodservice in Vietnam

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Vietnam?
  • Which are the leading brands in Consumer Foodservice in Vietnam?
  • How are multinational and local operators competing and expanding in Vietnam?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Vietnam?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Vietnam? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Foodservice in Vietnam

Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Cafés/Bars in Vietnam

KEY DATA FINDINGS

Independent bars/clubs rebound thanks to return of discerning, higher-income consumers
Overall recovery in cafés/bars thanks to lifting of pandemic restrictions
Speciality coffee and tea shops benefit from lessons learned to enhance ongoing growth
Speciality coffee and tea shops set to maintain their popularity, thanks to strong coffee and bubble tea cultures
Online ordering become more crucial for this category
Increasing prices for food will create challenges ahead
Table 15 Cafés/Bars by Category: Units/Outlets 2017-2022
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2018-2022
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2019-2022
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2022-2027
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2022-2027
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2022-2027
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2022-2027
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2022-2027
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2022-2027

Full-Service Restaurants in Vietnam

KEY DATA FINDINGS

Inflationary pressures create challenges for full-service restaurants
Asian cuisine maintains its popularity in the category
Golden Gate maintains its top place, despite holding miniscule shares due to the majority being held by unbranded “others”
Full-service restaurants see both challenges and opportunities ahead
Chained full-service restaurants set to leverage their strengths to expand
Table 29 Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 35 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2022
Table 36 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2022
Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
Table 40 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 42 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Limited-Service Restaurants in Vietnam

KEY DATA FINDINGS

Limited-service restaurants rebound in 2022, following a long period of recovery from the pandemic
Third-party food delivery apps remain popular in driving overall sales
Chicken limited-service restaurants maintain their popularity, thanks to fried chicken being a top taste in Vietnam
Leading players expected to expand into small towns and rural areas
Challenges remain due to ongoing economic uncertainties
International players set to drive ongoing trends and growth
Table 43 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 44 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 45 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 46 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 47 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 48 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 49 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 50 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 51 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 53 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 54 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 56 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Self-Service Cafeterias in Vietnam

Street Stalls/Kiosks in Vietnam

KEY DATA FINDINGS

Number of street stalls/kiosks is growing robustly in 2022
Street stalls/kiosks also benefits from local culture trends
Street stalls/kiosks sees both positive and negative impacts from food price increases
Chained street stalls/kiosks expected to boom over the forecast period
Street stalls/kiosks will continue to benefit from offering low-cost options
The government’s management of street stalls/kiosks remains loose and unclear, which leaves some risks for the operators
Table 57 Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022
Table 63 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2022
Table 64 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2022
Table 65 Forecast Street Stalls/Kiosks: Units/Outlets 2022-2027
Table 66 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2022-2027
Table 67 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2022-2027
Table 68 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2022-2027
Table 69 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2022-2027
Table 70 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2022-2027

Consumer Foodservice By Location in Vietnam

KEY DATA FINDINGS

Consumer foodservice through leisure, lodging and travel locations recovers in line with the reopening of tourism
Standalone maintains its popularity in consumer foodservice
Foodservice in shopping centres with supermarkets/hypermarkets is growing
Standalone expected to grow toward suburban and remote rural areas
Retail locations increasingly important for the foodservice industry over the forecast period
Table 71 Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 72 Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 73 Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 74 Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 75 Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 76 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 77 Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 78 Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 79 Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 80 Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 81 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 82 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 83 Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 84 Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 85 Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 86 Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 87 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 88 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 89 Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 90 Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 91 Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 92 Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 93 Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 94 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 95 Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 96 Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 97 Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 98 Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 99 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 100 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 101 Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 102 Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 103 Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 104 Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 105 Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 106 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022
Table 107 Forecast Consumer Foodservice by Location: Units/Outlets 2022-2027
Table 108 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2022-2027
Table 109 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2022-2027
Table 110 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2022-2027
Table 111 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2022-2027
Table 112 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2022-2027
Table 113 Forecast Consumer Foodservice through Standalone: Units/Outlets 2022-2027
Table 114 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2022-2027
Table 115 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2022-2027
Table 116 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2022-2027
Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2022-2027
Table 118 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2022-2027
Table 119 Forecast Consumer Foodservice through Leisure: Units/Outlets 2022-2027
Table 120 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2022-2027
Table 121 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2022-2027
Table 122 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2022-2027
Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2022-2027
Table 124 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2022-2027
Table 125 Forecast Consumer Foodservice through Retail: Units/Outlets 2022-2027
Table 126 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2022-2027
Table 127 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2022-2027
Table 128 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2022-2027
Table 129 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2022-2027
Table 130 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2022-2027
Table 131 Forecast Consumer Foodservice through Lodging: Units/Outlets 2022-2027
Table 132 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2022-2027
Table 133 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2022-2027
Table 134 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2022-2027
Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2022-2027
Table 136 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2022-2027
Table 137 Forecast Consumer Foodservice through Travel: Units/Outlets 2022-2027
Table 138 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2022-2027
Table 139 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2022-2027
Table 140 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2022-2027
Table 141 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2022-2027
Table 142 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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