Executive Summary

Apr 2019
A year full of challenges

During 2018, Mexico observed major changes which had an impact on the performance of many important industries in the country, including consumer foodservice. One of the main events was the presidential election in July 2018.

Franchises boost the foodservice industry in Mexico

The consumer foodservice industry is full of creativity and innovation, not only in terms of new dishes and beverages but also with concepts. Each year in Mexico there are launches of new restaurants that offer different experiences for consumers; however, many do not exceed two years of operation, sometimes due to lack of investment to support the initial curve or inadequate administration.

Two companies stand as leaders

The leading company, Alsea SAB de CV, and chained convenience store OXXO (Fomento Económico Mexicano SAB de CV) continue to lead consumer foodservice in Mexico, mainly due to their constant investment in opening new outlets and the good positioning of their brands. Alsea owns some of the most important international and domestic brands, such as Starbucks, Domino’s Pizza, Burger King, VIPs, El Porton and Italianni’s, and is constantly innovative, not only in its products and services but also in technology, aiming to attract different consumer segment.

Independent restaurants slow down

In 2018, independent restaurants had a slightly more complicated year than chained restaurants. Their growth was lower in terms of outlets, transactions and sales in 2018, compared to chained restaurants.

Consumer foodservice sees a positive landscape

The industry expects a recovery over the forecast period, with more investments among leading and new brands to allow continued expansion plans. However, a further increase in electricity tariffs and prices of imported products is also expected due to the increase in the exchange rate of the Mexican peso against the US dollar.

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Consumer Foodservice in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Mexico?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Mexico?
  • What are the major developments in contract or managed foodservice in Mexico??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Mexico?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Mexico

EXECUTIVE SUMMARY

A year full of challenges
Franchises boost the foodservice industry in Mexico
Two companies stand as leaders
Independent restaurants slow down
Consumer foodservice sees a positive landscape

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cafés/Bars in Mexico

HEADLINES

PROSPECTS

“Produce local, consume local”
Innovative strategies to encourage consumption in bars/pubs
Environmentally-friendly initiatives on the rise

COMPETITIVE LANDSCAPE

Specialist coffee and tea shops are the leading players within cafés/bars
A new level of experience within specialist coffee and tea shops
Independent tap bars and brewpubs gain popularity

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Mexico

HEADLINES

PROSPECTS

Leisure has the potential to continue growing with new concepts
Consumers could find smaller versions of full-service restaurants at airports
Retail shows innovation at department stores

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Mexico

HEADLINES

PROSPECTS

Mexican consumers like the human touch
Alcoholic drinks as a brand differentiator
Social cause projects

COMPETITIVE LANDSCAPE

VIPs strengthens the Alsea group
North American restaurants create new experiences for consumers
IHOP includes Mexican-style options on its menu

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Mexico

PROSPECTS

Street Stalls/Kiosks in Mexico

HEADLINES

PROSPECTS

More brands look for smaller formats
Street stalls are considered tourist attractions
Food trucks lose strength

COMPETITIVE LANDSCAPE

CMR launches an improve version of a street stall
Chilim Balam launches an online game app
Three fastest growing competitors

CATEGORY DATA

Table 115 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 116 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 117 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 118 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 119 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 120 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 121 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 122 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 123 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 124 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 125 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 126 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 127 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 128 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Mexico

HEADLINES

PROSPECTS

Pricing strategies increase transactions
Arrival of new competitors
Online delivery service on the rise

COMPETITIVE LANDSCAPE

OXXO leads
Lines blur within consumer foodservice industries
Technology enables unique restaurant experiences

CATEGORY DATA

Table 129 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 130 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 131 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 132 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 133 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 134 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 135 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 136 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 137 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 138 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 139 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 140 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 141 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 142 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023