During 2018, Mexico observed major changes which had an impact on the performance of many important industries in the country, including consumer foodservice. One of the main events was the presidential election in July 2018.
The consumer foodservice industry is full of creativity and innovation, not only in terms of new dishes and beverages but also with concepts. Each year in Mexico there are launches of new restaurants that offer different experiences for consumers; however, many do not exceed two years of operation, sometimes due to lack of investment to support the initial curve or inadequate administration.
The leading company, Alsea SAB de CV, and chained convenience store OXXO (Fomento Económico Mexicano SAB de CV) continue to lead consumer foodservice in Mexico, mainly due to their constant investment in opening new outlets and the good positioning of their brands. Alsea owns some of the most important international and domestic brands, such as Starbucks, Domino’s Pizza, Burger King, VIPs, El Porton and Italianni’s, and is constantly innovative, not only in its products and services but also in technology, aiming to attract different consumer segment.
In 2018, independent restaurants had a slightly more complicated year than chained restaurants. Their growth was lower in terms of outlets, transactions and sales in 2018, compared to chained restaurants.
The industry expects a recovery over the forecast period, with more investments among leading and new brands to allow continued expansion plans. However, a further increase in electricity tariffs and prices of imported products is also expected due to the increase in the exchange rate of the Mexican peso against the US dollar.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Mexico with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.