Although slowing down compared with 2017, real GDP growth continued in Romania in 2018. As in previous years, this was mainly based on increased consumption, supported by double-digit growth in incomes, rising household spending, low unemployment and reasonable taxation for both companies and consumers.
More than in previous years, the pace of transformation in consumer foodservice increased, creating both threats and opportunities. One of the important developments in 2018 was the boom in the competition in third-party ordering and delivery services.
Consumers’ willingness to spend more on foodservice, comfort food, and convenience in general, also brought increased competition between concepts, channels and even different industries. The competition was most visible in retail locations, which saw the fastest growth in 2018.
Independent operators dominate consumer foodservice in terms of both number of outlets and value sales. However, their share is continuously declining, due to registering less dynamic growth compared with chained competitors.
Consumer foodservice in Romania is enjoying a window of growth, with all factors working in its favour. Starting in November 2018, the VAT rate in the industry was further decreased to 5%, impacting most channels and concepts.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Romania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.