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Learn moreFeb 2021
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2020 was an unprecedented year in many ways for consumer foodservice in Singapore. With the spread of COVID-19, a one-month “Circuit Breaker” (CB) was introduced to curb the rising trend of unlinked community cases.
After the initial emergence of COVID-19 with the first case recorded on 23 January 2020, the Singapore government raised the country’s risk assessment level of the Disease Outbreak Response System Condition (DORSCON) from yellow to orange alert levels in early February 2020. Shortly after this, the government announced a two-month long nationwide “circuit breaker” (lockdown) lasting from the beginning of April to the start of June.
In 2020, the leading brands in consumer foodservice in Singapore (eg McDonald’s, KFC, Din Tai Fung, 7-Eleven and Starbucks) remained relatively unchanged but have been impacted by COVID-19 to varied but significant extents in line with the characteristics of their respective foodservice categories. This is due to factors such as temporary outlet closures, the decrease in consumer mobility island-wide, decrease in dine-in capacity and shift of dining occasions towards the home.
The performance of individual independent foodservice operators in Singapore has been mixed in 2020, but on an overall industry basis has trended negative across all foodservice categories in 2020. Individual operator performance is the result of a variety of factors which include outlet location, presence on food delivery platforms and an ability to offer an exclusive/unique product offering or dining experience.
Moving forward, the core principles of what make a foodservice offering successful such as quality, price and service are unlikely to change. However, trends brought about or accelerated by COVID-19 such as online food delivery, automation of operations and menu digitalisation are expected to remain strong moving forward, as are the measures implemented to manage COVID-19 spread within the community.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Singapore for free:
The Consumer Foodservice in Singapore market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.