Consumer Foodservice in Denmark

Consumer Foodservice in Denmark

EXECUTIVE SUMMARY

An increase in convenient food options partnered with rising disposable incomes and greater consumer spending confidence, boosts growth in 2019

Convenience, sustainability, unique dining experiences and vegetarian, vegan and organic food options shape the consumer foodservice landscape in 2019

McDonald's and Burger King retain their lead of the landscape, as Dane's continue to preference burgers, despite the increasing trend for vegetarian options

Chained players record strong growth; however, independent outlets record higher value sales, as consumers appreciate the focus on experience and traditional foods

Chained players will focus on expansion strategies and foodservice will see a rise in takeaway options, as an increasing amount of players align to consumer food trends

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Denmark

HEADLINES

PROSPECTS

Bakery products limited-service restaurants and convenience stores limited-service restaurants benefit from the rising interest in convenient food solutions

The warm summer boosts sales for ice cream limited-service restaurants, but burger limited-service restaurants retains its lead, benefiting from expansion strategies

Meat-free meals and eco-friendly packaging solutions are on the rise, responding to consumers demands for meat alternatives and plastic-free waste

COMPETITIVE LANDSCAPE

Domino’s Pizza closes its doors following criticism of its hygiene standards, making room for Gorm’s to expand and lead the landscape

Carl’s Jr updates its digital strategy to compete against Burger King and McDonald’s, as burgers remains a favourite food of consumers in Denmark

Lagkagehuset A/S records strong growth, benefiting from the increased interest in baking products, aligned with consumer demands for convenient food solutions

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Cafés/Bars in Denmark

HEADLINES

PROSPECTS

The tradition of after-work drinks boosts the growth of bars/pubs, as businesses choose to use bars/pubs for formal work occasions

Swedish player Espresso House opens a café within a bank, expanding the coffee experience for its consumers

Cafés record growth, boosted by the Danish coffee culture and the tradition of hygge, as well as an increasing number of consumers eating out

COMPETITIVE LANDSCAPE

Joe & The Juice leads juice/smoothie bars by focusing on its expansion strategy across Denmark, as well as abroad

Chained cafés weaken in outlet numbers, as Mammamia registers as bankrupt in 2019

McDonald’s joins the café landscape, leveraging off the popularity of cafés in the country to expand its consumer foodservice outlets

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Full-Service Restaurants in Denmark

HEADLINES

PROSPECTS

Full-service restaurants focus on providing unique experiences to consumers, as players increase the use of organic, local ingredients, as well as vegetarian options

Social, community eating increases, with eateries hosting special evenings where a surprise three-course meal is served

Growing interest in convenience impacts full-service restaurants, which start to offer takeaway and delivery services to boost growth

COMPETITIVE LANDSCAPE

Strong growth is recorded in chained pizza full-service restaurants as Orkla invests in Gorm’s, increasing its selection of organic and vegetarian options to boost sales

Jensens Bøfhus improves its performance through a change of ownership, and Asian full-service restaurants focus on sustainability to enhance their reputation

Diverse food options can find it challenging to compete in the landscape, resulting in a high turnover of new businesses

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Self-Service Cafeterias in Denmark

HEADLINES

PROSPECTS

The growing convenience trend boosts growth for self-service cafeterias, particularly those that offer a takeaway service

Ikea Restaurant and Restaurant Flammen update their offerings to adapt to current trends, however most self-service cafeterias focus on traditional food options

A key driver of sales for self-service cafeterias is location, with only two chained players in standalone locations, as the rest rely on establishments with high footfall

COMPETITIVE LANDSCAPE

Restaurant Flammen recovers from its slowdown, recording an increase in growth as it attracts consumers with various food options, discounts and offers

Independent players dominate total outlets, benefiting from often being the only food outlet available, in a small or rural area

To remain competitive and entice consumers through the doors, players focus on promotions, offers and a wide variety of different food options

CATEGORY DATA

Table 57 Self-Service Cafeterias: Units/Outlets 2014-2019
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024

Street Stalls/Kiosks in Denmark

HEADLINES

PROSPECTS

With only one chained player, street stalls/kiosks offers a diverse range of cuisine to the consumer foodservice landscape

Hot dog stalls increase in popularity, heavily linked to tourism flow and popular locations

Street stalls/kiosks gain popularity by aligning to growing food trends noted throughout consumer foodservice

COMPETITIVE LANDSCAPE

Steff’s Place leads the landscape, making use of topical, trend-focused social media campaigns to interact with its customers

Competition is fierce at festivals and events, with competitors focusing on originality and quality to cut through the competition

The growing popularity of food halls brings another stream of revenue to street stalls/kiosks

CATEGORY DATA

Table 71 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2019
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2019
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024

Consumer Foodservice By Location in Denmark

HEADLINES

PROSPECTS

Standalone outlets dominate, benefiting from attracting a wider range of consumers than shoppers or travellers

Consumer foodservice through retail records strong growth in 2019, however, retail outlets experience more risk, as sales are linked to peak shopping periods

Tourism has a marked impact on consumer foodservice in Denmark, benefiting retail locations, leisure and lodgings

CATEGORY DATA

Table 85 Consumer Foodservice by Location: Units/Outlets 2014-2019
Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 103 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 115 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024

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