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Country Report
Consumer Foodservice in
Denmark
- Argentina
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Consumer Foodservice in Denmark
Mar 2021
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Executive Summary
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COVID-19 impact on consumer foodservice
After having expanded at a healthy pace earlier in the review period, the Danish consumer foodservice market saw overall current value sales and transactions plummet in 2020 due to the outbreak of COVID-19. Denmark was one of the first countries in Europe to impose a nationwide lockdown.
COVID-19 country impact
The first official case of COVID-19 in Denmark was confirmed on 27 February 2020. The country was among the first in Europe to introduce lockdown measures in an effort to curb the spread of the virus.
Company response
Virtually all foodservice operators in Denmark were negatively affected by COVID-19 in 2020. From the beginning of the first lockdown in mid-March, it became necessary for chains and independents across the market to develop takeaway and home delivery solutions, or rapidly expand their existing capabilities.
Independent foodservice operations
Independent consumer foodservice recorded considerably steeper declines in current value sales and transactions than the chained category in 2020. Moreover, while the number of chained outlets increased marginally, the number of independent outlets fell.
What next for consumer foodservice?
As the threat from COVID-19 begins to subside in line with the rollout of vaccines, consumer foodservice in Denmark should see overall current value sales and transactions rebound strongly from 2021. However, the economic and societal fallout of the pandemic will continue to depress consumer spending, footfall levels and inbound tourism flows for some time to come.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Denmark for free:
- 100% home delivery and takeaway
- Cafes and bars
- Consumer foodservice by location
- Fast food
- Full-service restaurants
- Self-service cafeterias
- Street stalls and kiosks
The Consumer Foodservice in Denmark market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice in Denmark?
- What are the major brands in Denmark?
- How are economic or demographic factors impacting the foodservice industry in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Request more informationTable of Contents
Consumer Foodservice in Denmark
EXECUTIVE SUMMARY
COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesLimited-Service Restaurants in Denmark
KEY DATA FINDINGS
2020 IMPACT
Limited-service restaurants weathers COVID-19 impact better than other categories
Pandemic stimulates creation of new partnerships and concepts in 2020
“Order from McDonald's” marketing initiative is a winner for Burger King
RECOVERY AND OPPORTUNITIES
Recovery expected from 2021, with chained players likely to rebound fastest
Animal welfare set to be a focal point as chains continue to embrace sustainability
Healthy eating trend will continue to shape menu innovation
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Cafés/Bars in Denmark
KEY DATA FINDINGS
2020 IMPACT
Bars/pubs are the foodservice businesses worst affected by COVID-19 in 2020
Chained specialist coffee and tea shops shows the most resilient performance
Espresso House partners with OK Plus and Sunset Boulevard to create new concept
RECOVERY AND OPPORTUNITIES
Bars/pubs faces longer road to recovery than other categories
Competition between specialist coffee and tea shops chains set to intensify
Operators will focus on digitalisation and healthier, more sustainable menus
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Full-Service Restaurants in Denmark
KEY DATA FINDINGS
2020 IMPACT
Full-service restaurants harder hit by COVID-19 than most other types of outlets
Pandemic compels operators to adopt new competitive strategies
Operators continue to pursue sustainability initiatives and develop healthier choices
RECOVERY AND OPPORTUNITIES
Higher dependence on inbound tourism likely to temper pace of recovery
More outlets expected to focus on offering experiential and social dining concepts
Digitalisation trend will continue to gain momentum in full-service restaurants
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Self-Service Cafeterias in Denmark
KEY DATA FINDINGS
2020 IMPACT
Pincho Nation proceeds with ambitious expansion plans despite COVID-19
Dramatic rise in remote working underpins resilience of Ikea Restaurant
Leading chains continue updating their offers to tap into new and emerging trends
RECOVERY AND OPPORTUNITIES
Chained self-service cafeterias set to outperform the independent category
Efforts to reduce food waste expected to intensify
COVID-19 has made operators more conscious of the need for innovation
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2015-2020Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2015-2020
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2015-2020
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2015-2020
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2015-2020
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2015-2020
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2020
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2020
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2020-2025
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
Street Stalls/Kiosks in Denmark
KEY DATA FINDINGS
2020 IMPACT
Street stalls/kiosks suffer due to collapse in footfall and inbound tourism
Market-wide shift to takeaway and delivery increases pressure on street stalls/kiosks
Aarhus Central Food Market bankruptcy prompts legal challenge for compensation
RECOVERY AND OPPORTUNITIES
Short- and long-term consequences of COVID-19 may hamper pace of recovery
Growing competition will compel operators to diversify and innovate
Food trucks poised to benefit from return of large organised events
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2015-2020Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2020
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2017-2020
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Consumer Foodservice By Location in Denmark
KEY DATA FINDINGS
2020 IMPACT
Consumer foodservice through travel is hardest hit by COVID-19 fallout
Third-party delivery platforms help standalone outlets to weather COVID-19 fallout
RECOVERY AND OPPORTUNITIES
Travel category projected to record the fastest growth in value sales and transactions
Competition between third-party platforms set to intensify
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2015-2020Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2015-2020
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2015-2020
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020
Table 103 Consumer Foodservice through Retail: Units/Outlets 2015-2020
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2015-2020
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020
Table 115 Consumer Foodservice through Travel: Units/Outlets 2015-2020
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025
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- Consumer Foodservice in the US | Feb 2021
- Consumer Foodservice in Turkey | Feb 2021
- Consumer Foodservice in Ukraine | Mar 2021
- Consumer Foodservice in Venezuela | Apr 2018
- Consumer Foodservice in Vietnam | Mar 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey | Aug 2020
- Digital Consumer Survey 2020: Key Insights | Jun 2020
- Asia Pacific: The New Innovation Hub | Jan 2020
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Global Market for Food Intolerance Products: At War With Our Food | Apr 2009
- The Way We Eat Now | Nov 2008
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino's Pizza Inc in Consumer Foodservice | Apr 2021
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- McDonald’s Corp in Consumer Foodservice | Mar 2021
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International in Consumer Foodservice | Jul 2019
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Food Service | Feb 2020
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands in Consumer Foodservice | May 2021
- Yum! Brands Inc in Consumer Foodservice | Oct 2019