Consumer Foodservice in Turkey

Consumer Foodservice in Turkey

EXECUTIVE SUMMARY

Dynamic value performance due to inflation, tourism and busy lives

Macroeconomic deterioration affects the performance of consumer foodservice

TAB Gida San ve Tic continues to lead a fragmented industry

Independent outlets continue to dominate consumer foodservice

Dynamic growth due to rising outlet numbers and more consumers eating out

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Turkey

HEADLINES

PROSPECTS

Strong growth helped by macroeconomic deterioration

The large young price-sensitive population continues to have a positive impact

Take-away and home delivery record stronger growth than eat-in

COMPETITIVE LANDSCAPE

TAB Gida San ve Tic continues to lead with a wide variety of retail brands

Chained companies continue to gain share

Increasing same-store sales rather than outlet numbers

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Cafés/Bars in Turkey

HEADLINES

PROSPECTS

Macroeconomic deterioration puts pressure on transaction and outlet growth

The increasing consumer preference for specialist coffee

The increasing number of tourists positively affects the performance of cafés/bars

COMPETITIVE LANDSCAPE

International brand Starbucks takes the lead in value terms

Yasar Dondurma ve Gida falls to second in cafés/bars

Local players set to take share in specialist coffee and tea shops

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Full-Service Restaurants in Turkey

HEADLINES

PROSPECTS

The increase in incoming tourists boosts sales

Macroeconomic situation leads to outlet decline and a redistribution of consumers

Home delivery continues to gain share from eat-in

COMPETITIVE LANDSCAPE

LGE Gida Turizm Tic leads due to high consumer awareness and innovation

Change of ownership for Pizza Pizza, which becomes Terra Pizza

The leading companies combine international and local tastes

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024

Self-Service Cafeterias in Turkey

HEADLINES

PROSPECTS

The increasing penetration of open-loop cards benefits self-service cafeterias

Extensive traditional local food options help to maintain growth

Ongoing macroeconomic deterioration set to prevent outlet growth

COMPETITIVE LANDSCAPE

MAPA Mobilya ve Aksesuar leads with a low value share

Vapiano is the only other notable competitor

Self-service cafeterias remains highly fragmented

CATEGORY DATA

Table 57 Self-Service Cafeterias: Units/Outlets 2014-2019
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024

Street Stalls/Kiosks in Turkey

HEADLINES

PROSPECTS

Outlet numbers continue to rise due to the increasing number of shopping centres

Independent street stalls/kiosks continue to dominate

Food continues to dominate street stalls/kiosks

COMPETITIVE LANDSCAPE

JP Reklam ve Turizm maintains its value lead and opens two outlets

Expansion for some chained players

Street stalls/kiosks remains highly fragmented

CATEGORY DATA

Table 71 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2019
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2019
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024

Consumer Foodservice By Location in Turkey

HEADLINES

PROSPECTS

Retail and lodging perform well due to incoming tourism

The rising number of shopping centres has a positive impact on retail locations

Company strategies for outlet expansion through franchising

CATEGORY DATA

Table 85 Consumer Foodservice by Location: Units/Outlets 2014-2019
Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 103 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 115 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024

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