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Country Report
Consumer Foodservice in
Turkey
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Bulgaria
- Canada
- Chile
- China
- Colombia
- Czech Republic
- Denmark
- Egypt
- Finland
- France
- Germany
- Greece
- Hong Kong, China
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Malaysia
- Mexico
- Morocco
- Netherlands
- New Zealand
- Nigeria
- Norway
- Peru
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Singapore
- Slovakia
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- USA
- Venezuela
- Vietnam
Consumer Foodservice in Turkey
Apr 2020
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Executive Summary
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Dynamic value performance due to inflation, tourism and busy lives
Consumer foodservice continued to see strong double-digit current value growth in Turkey in 2019, although this was mostly due to price increases as a result of the high inflation rate in the country. However, growth was also boosted by the increasing consumer preference for dining out, especially amongst the younger population in large urban centres, with an increasing number of busy households with two incomes and less time to cook.
Macroeconomic deterioration affects the performance of consumer foodservice
The Turkish economy registered a decline in real GDP growth at the beginning of 2019. Meanwhile, the annual inflation rate was double-digit, interest rates rose and the exchange rate value of the Turkish lira depreciated against foreign currencies such as the US dollar and the euro.
TAB Gida San ve Tic continues to lead a fragmented industry
Consumer foodservice remained highly fragmented in 2019, with the smallest players, included under “others”, accounting for three quarters of value sales and transaction volumes, and an even higher share of outlet numbers. Nevertheless, TAB Gida San ve Tic continued to lead in terms of number of transactions and value sales in 2019.
Independent outlets continue to dominate consumer foodservice
In 2019, overall consumer foodservice continued to be dominated by independent consumer foodservice. This was evident in value terms, but even more so in terms of outlet numbers.
Dynamic growth due to rising outlet numbers and more consumers eating out
Over the forecast period, consumer foodservice is set to record a dynamic current value performance, although this will mainly continue to be due to price rises as a result of inflation. However, this will not be the only factor.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Turkey for free:
- 100% home delivery and takeaway
- Cafes and bars
- Consumer foodservice by location
- Fast food
- Full-service restaurants
- Self-service cafeterias
- Street stalls and kiosks
The Consumer Foodservice in Turkey market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice in Turkey?
- What are the major brands in Turkey?
- How are economic or demographic factors impacting the foodservice industry in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Request more informationTable of Contents
Consumer Foodservice in Turkey
EXECUTIVE SUMMARY
Dynamic value performance due to inflation, tourism and busy lives
Macroeconomic deterioration affects the performance of consumer foodservice
TAB Gida San ve Tic continues to lead a fragmented industry
Independent outlets continue to dominate consumer foodservice
Dynamic growth due to rising outlet numbers and more consumers eating out
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research SourcesLimited-Service Restaurants in Turkey
HEADLINES
PROSPECTS
Strong growth helped by macroeconomic deterioration
The large young price-sensitive population continues to have a positive impact
Take-away and home delivery record stronger growth than eat-in
COMPETITIVE LANDSCAPE
TAB Gida San ve Tic continues to lead with a wide variety of retail brands
Chained companies continue to gain share
Increasing same-store sales rather than outlet numbers
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Cafés/Bars in Turkey
HEADLINES
PROSPECTS
Macroeconomic deterioration puts pressure on transaction and outlet growth
The increasing consumer preference for specialist coffee
The increasing number of tourists positively affects the performance of cafés/bars
COMPETITIVE LANDSCAPE
International brand Starbucks takes the lead in value terms
Yasar Dondurma ve Gida falls to second in cafés/bars
Local players set to take share in specialist coffee and tea shops
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Full-Service Restaurants in Turkey
HEADLINES
PROSPECTS
The increase in incoming tourists boosts sales
Macroeconomic situation leads to outlet decline and a redistribution of consumers
Home delivery continues to gain share from eat-in
COMPETITIVE LANDSCAPE
LGE Gida Turizm Tic leads due to high consumer awareness and innovation
Change of ownership for Pizza Pizza, which becomes Terra Pizza
The leading companies combine international and local tastes
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Self-Service Cafeterias in Turkey
HEADLINES
PROSPECTS
The increasing penetration of open-loop cards benefits self-service cafeterias
Extensive traditional local food options help to maintain growth
Ongoing macroeconomic deterioration set to prevent outlet growth
COMPETITIVE LANDSCAPE
MAPA Mobilya ve Aksesuar leads with a low value share
Vapiano is the only other notable competitor
Self-service cafeterias remains highly fragmented
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2014-2019Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Street Stalls/Kiosks in Turkey
HEADLINES
PROSPECTS
Outlet numbers continue to rise due to the increasing number of shopping centres
Independent street stalls/kiosks continue to dominate
Food continues to dominate street stalls/kiosks
COMPETITIVE LANDSCAPE
JP Reklam ve Turizm maintains its value lead and opens two outlets
Expansion for some chained players
Street stalls/kiosks remains highly fragmented
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2014-2019Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2019
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2019
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Consumer Foodservice By Location in Turkey
HEADLINES
PROSPECTS
Retail and lodging perform well due to incoming tourism
The rising number of shopping centres has a positive impact on retail locations
Company strategies for outlet expansion through franchising
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2014-2019Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 103 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 115 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Why buy this report?
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Request more informationComplete Catalogue
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- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Global Market for Food Intolerance Products: At War With Our Food | Apr 2009
- The Way We Eat Now | Nov 2008
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino’s Pizza Inc in Consumer Foodservice | Sep 2019
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- McDonald’s Corp in Consumer Foodservice | Nov 2019
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International in Consumer Foodservice | Jul 2019
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Food Service | Feb 2020
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands Inc in Consumer Foodservice | Oct 2019