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Country Report

Consumer Foodservice in

Consumer Foodservice in Turkey

106 pages, May 2018

US$2,100

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Executive Summary

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Consumer foodservice records a better performance in 2017

Following a stagnant performance in 2016 as a result of macroeconomic deterioration, escalation in the number of terrorist attacks and a significant decrease in the number of tourists, consumer foodservice registered a better performance in 2017. Turkey’s large young population, the increasing number of households in which spouses are working, leading company investments in terms of outlet expansion, new service development and marketing operations positively affected the performance of consumer foodservice in regard to number of outlets and value sales in 2017.

Ongoing macroeconomic slump continues to diminish transactions

Although they were more positive in 2017, macroeconomic indicators such as rising inflation and the exchange rate value depreciation of the Turkish lira against foreign currencies continued to have a negative impact on consumer enthusiasm for dining out, as price-sensitivity continued to increase among Turkish consumers. 2017 was a year in which the Turkish lira continued to lose value against foreign currencies, which significantly increased the operational costs of outlets, especially those located in shopping centres where the rents are generally paid in foreign currencies.

TAB Gida San ve Ticaret AS continues to lead consumer foodservice

In 2017, TAB Gida San ve Ticaret AS continued to lead consumer foodservice thanks to its strong position in fast food with its Burger King, Popeyes, Arby’s, Usta Doner and Sbarro brands. TAB Gida enjoys strong brand-awareness and consumer trust, which further consolidates its leading position in consumer foodservice in general, and fast food in particular.

Independent consumer foodservice continues to lose share to chained consumer foodservice

In 2017 the consolidation of consumer foodservice to the benefit of chained players continued. Independent players again registered a lesser performance compared with their chained counterparts.

A better performance over the forecast period is expected in consumer foodservice

Over the forecast period, consumer foodservice is set to register a better performance compared with its review period performance, in terms of number of outlets, transactions and value sales. The main factor behind the expected better performance is the country’s young population and the expected increase in the number of the working population, which will increase the demand for eating out over the forecast period.

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Samples

Consumer Foodservice Sample Report Consumer Foodservice Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Consumer Foodservice in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Foodservice in Turkey?
What are the major brands in Turkey?
How are economic or demographic factors impacting the foodservice industry in #Country»?
How are multinational and local operators expanding in #Country»?
How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Consumer Foodservice in Turkey

EXECUTIVE SUMMARY

Consumer foodservice records a better performance in 2017

Ongoing macroeconomic slump continues to diminish transactions

TAB Gida San ve Ticaret AS continues to lead consumer foodservice

Independent consumer foodservice continues to lose share to chained consumer foodservice

A better performance over the forecast period is expected in consumer foodservice

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 3 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 4 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 6 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 7 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

SOURCES

Summary 1 Research Sources

100% Home Delivery/Takeaway in Turkey

HEADLINES

PROSPECTS

While remaining smaller than offline ordering, online ordering continues to perform stronger

Takeaway is set to register a strong performance

COMPETITIVE LANDSCAPE

100% home delivery/takeaway remains fragmented

Pizza Restaurantlari continues to lead sales

Leading companies are trying to diversify

CATEGORY DATA

Table 15 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 16 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 17 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 18 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 19 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 20 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 21 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 22 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 23 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 26 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 28 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022

Cafés/Bars in Turkey

HEADLINES

PROSPECTS

Ongoing security risks and macroeconomic deterioration negatively affect the number of transactions

Specialist coffee shops keeps performing strongly

Takeaway formats receive stronger investment

COMPETITIVE LANDSCAPE

Yasar Dondurma continues to lead cafés/bars

Shaya Kahve San ve Tic AS registers the highest share increase

Altinkiliclar Gida San ve Tic Ltd Sti performs well

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2012-2017
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2013-2017
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2014-2017
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2017-2022
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice By Location in Turkey

HEADLINES

PROSPECTS

Stagnation in incoming tourist arrivals continues to negatively impact lodging

The increasing number of shopping centres continues to boost consumer foodservice through retail

Leading companies’ franchise strategy continues to have a positive impact on standalone outlets

COMPETITIVE LANDSCAPE

Increasing rent rates for outlets in retailing leads to the further consolidation of chained companies

Consumer foodservice through lodging is still dominated by non-chained outlets

CATEGORY DATA

Table 43 Consumer Foodservice by Location: Units/Outlets 2012-2017
Table 44 Sales in Consumer Foodservice by Location: Number of Transactions 2012-2017
Table 45 Sales in Consumer Foodservice by Location: Foodservice Value 2012-2017
Table 46 Consumer Foodservice by Location: % Units/Outlets Growth 2012-2017
Table 47 Sales in Consumer Foodservice by Location: % Transaction Growth 2012-2017
Table 48 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2012-2017
Table 49 Consumer Foodservice through Standalone: Units/Outlets 2012-2017
Table 50 Sales in Consumer Foodservice through Standalone: Number of Transactions 2012-2017
Table 51 Sales in Consumer Foodservice through Standalone: Foodservice Value 2012-2017
Table 52 Consumer Foodservice through Standalone: % Units/Outlets Growth 2012-2017
Table 53 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2012-2017
Table 54 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2012-2017
Table 55 Consumer Foodservice through Leisure: Units/Outlets 2012-2017
Table 56 Sales in Consumer Foodservice through Leisure: Number of Transactions 2012-2017
Table 57 Sales in Consumer Foodservice through Leisure: Foodservice Value 2012-2017
Table 58 Consumer Foodservice through Leisure: % Units/Outlets Growth 2012-2017
Table 59 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2012-2017
Table 60 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2012-2017
Table 61 Consumer Foodservice through Retail: Units/Outlets 2012-2017
Table 62 Sales in Consumer Foodservice through Retail: Number of Transactions 2012-2017
Table 63 Sales in Consumer Foodservice through Retail: Foodservice Value 2012-2017
Table 64 Consumer Foodservice through Retail: % Units/Outlets Growth 2012-2017
Table 65 Sales in Consumer Foodservice through Retail: % Transaction Growth 2012-2017
Table 66 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2012-2017
Table 67 Consumer Foodservice through Lodging: Units/Outlets 2012-2017
Table 68 Sales in Consumer Foodservice through Lodging: Number of Transactions 2012-2017
Table 69 Sales in Consumer Foodservice through Lodging: Foodservice Value 2012-2017
Table 70 Consumer Foodservice through Lodging: % Units/Outlets Growth 2012-2017
Table 71 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2012-2017
Table 72 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2012-2017
Table 73 Consumer Foodservice through Travel: Units/Outlets 2012-2017
Table 74 Sales in Consumer Foodservice through Travel: Number of Transactions 2012-2017
Table 75 Sales in Consumer Foodservice through Travel: Foodservice Value 2012-2017
Table 76 Consumer Foodservice through Travel: % Units/Outlets Growth 2012-2017
Table 77 Sales in Consumer Foodservice through Travel: % Transaction Growth 2012-2017
Table 78 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2012-2017
Table 79 Forecast Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 80 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 81 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 82 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 83 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 84 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 85 Forecast Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 86 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 87 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 88 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 89 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 90 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 91 Forecast Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 92 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 93 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 94 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 95 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 96 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 97 Forecast Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 98 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 99 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 100 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 101 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 102 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 103 Forecast Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 104 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 105 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 106 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 107 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 108 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 109 Forecast Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 110 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 111 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 112 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 113 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 114 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022

Fast Food in Turkey

HEADLINES

PROSPECTS

Increasing price-sensitivity among consumers benefits fast food

Premiumisation and combining local, traditional flavours with international ones continue to guide new product developments

COMPETITIVE LANDSCAPE

TAB Gida San ve Ticaret AS continues to lead fast food and registers the most dynamic value share growth

Companies try to strengthen their competitive advantage by increasing their investments in their online operations

CATEGORY DATA

Table 115 Fast Food by Category: Units/Outlets 2012-2017
Table 116 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 117 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 118 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 119 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 120 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 121 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 122 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 123 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 124 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 125 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 126 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 127 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 128 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 129 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 130 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 131 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 132 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 133 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 134 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 135 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 136 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 137 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 138 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 139 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 140 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Full-Service Restaurants in Turkey

HEADLINES

PROSPECTS

Chained full-service restaurants continues to outpace independent full-service restaurants

Casual dining full-service restaurants records another dynamic performance

COMPETITIVE LANDSCAPE

LGE Gida Turizm Tic Ltd Sti leads full-service restaurants

Leading companies focus on seasonal changes in their menus to revitalise consumer demand

Players are set to invest in their home delivery and takeaway services

CATEGORY DATA

Table 141 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 142 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 143 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 144 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 145 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 146 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 147 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 148 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 149 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 150 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 151 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 152 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 153 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 154 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 155 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 156 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 157 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 158 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 159 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 160 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 161 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 162 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 163 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 164 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 165 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 166 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Self-Service Cafeterias in Turkey

HEADLINES

PROSPECTS

Increasing employment and rising ownership of open-loop restaurant cards positively affect the performance of self-service cafeterias

Increasing food prices and rising operational costs negatively affect the price-advantage of self-serving cafeterias

Eat-in is set to remain dominant in self-service cafeterias

COMPETITIVE LANDSCAPE

Self-service cafeterias remains highly fragmented

CATEGORY DATA

Table 167 Self-Service Cafeterias: Units/Outlets 2012-2017
Table 168 Sales in Self-Service Cafeterias: Number of Transactions 2012-2017
Table 169 Sales in Self-Service Cafeterias: Foodservice Value 2012-2017
Table 170 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2012-2017
Table 171 Sales in Self-Service Cafeterias: % Transaction Growth 2012-2017
Table 172 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2012-2017
Table 173 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2013-2017
Table 174 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2017
Table 175 Forecast Self-Service Cafeterias: Units/Outlets 2017-2022
Table 176 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2017-2022
Table 177 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2017-2022
Table 178 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2017-2022
Table 179 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2017-2022
Table 180 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2017-2022

Street Stalls/Kiosks in Turkey

HEADLINES

PROSPECTS

An increasing company preference for low-cost investments leads to growth in outlet number

The greater number of shopping centres is an important factor in terms of extending the channel

While food continues to dominate street stalls/kiosks, drink is set to outperform food over the forecast period

COMPETITIVE LANDSCAPE

Street stalls/kiosks remains highly fragmented

CATEGORY DATA

Table 181 Street Stalls/Kiosks: Units/Outlets 2012-2017
Table 182 Sales in Street Stalls/Kiosks: Number of Transactions 2012-2017
Table 183 Sales in Street Stalls/Kiosks: Foodservice Value 2012-2017
Table 184 Street Stalls/Kiosks: % Units/Outlets Growth 2012-2017
Table 185 Sales in Street Stalls/Kiosks: % Transaction Growth 2012-2017
Table 186 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2012-2017
Table 187 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2013-2017
Table 188 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2017
Table 189 Forecast Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 190 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 191 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 192 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 193 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 194 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022

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Consumer Foodservice in Turkey

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Executive Summary

New Report Guarantee

Consumer foodservice records a better performance in 2017

Ongoing macroeconomic slump continues to diminish transactions

TAB Gida San ve Ticaret AS continues to lead consumer foodservice

Independent consumer foodservice continues to lose share to chained consumer foodservice

A better performance over the forecast period is expected in consumer foodservice

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Overview

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Table of Contents

Consumer Foodservice in Turkey

EXECUTIVE SUMMARY

Consumer foodservice records a better performance in 2017

Ongoing macroeconomic slump continues to diminish transactions

TAB Gida San ve Ticaret AS continues to lead consumer foodservice

Independent consumer foodservice continues to lose share to chained consumer foodservice

A better performance over the forecast period is expected in consumer foodservice

MARKET DATA

SOURCES

100% Home Delivery/Takeaway in Turkey

HEADLINES

PROSPECTS

While remaining smaller than offline ordering, online ordering continues to perform stronger

Takeaway is set to register a strong performance

COMPETITIVE LANDSCAPE

100% home delivery/takeaway remains fragmented

Pizza Restaurantlari continues to lead sales

Leading companies are trying to diversify

CATEGORY DATA

Cafés/Bars in Turkey

HEADLINES

PROSPECTS

Ongoing security risks and macroeconomic deterioration negatively affect the number of transactions

Specialist coffee shops keeps performing strongly

Takeaway formats receive stronger investment

COMPETITIVE LANDSCAPE

Yasar Dondurma continues to lead cafés/bars

Shaya Kahve San ve Tic AS registers the highest share increase

Altinkiliclar Gida San ve Tic Ltd Sti performs well

CATEGORY DATA

Consumer Foodservice By Location in Turkey

HEADLINES

PROSPECTS

Stagnation in incoming tourist arrivals continues to negatively impact lodging

The increasing number of shopping centres continues to boost consumer foodservice through retail

Leading companies’ franchise strategy continues to have a positive impact on standalone outlets

COMPETITIVE LANDSCAPE

Increasing rent rates for outlets in retailing leads to the further consolidation of chained companies

Consumer foodservice through lodging is still dominated by non-chained outlets

CATEGORY DATA

Fast Food in Turkey

HEADLINES

PROSPECTS

Increasing price-sensitivity among consumers benefits fast food

Premiumisation and combining local, traditional flavours with international ones continue to guide new product developments

COMPETITIVE LANDSCAPE

TAB Gida San ve Ticaret AS continues to lead fast food and registers the most dynamic value share growth

Companies try to strengthen their competitive advantage by increasing their investments in their online operations

CATEGORY DATA

Full-Service Restaurants in Turkey

HEADLINES

PROSPECTS

Chained full-service restaurants continues to outpace independent full-service restaurants

Casual dining full-service restaurants records another dynamic performance

COMPETITIVE LANDSCAPE

LGE Gida Turizm Tic Ltd Sti leads full-service restaurants

Leading companies focus on seasonal changes in their menus to revitalise consumer demand

Players are set to invest in their home delivery and takeaway services

CATEGORY DATA

Self-Service Cafeterias in Turkey

HEADLINES

PROSPECTS

Increasing employment and rising ownership of open-loop restaurant cards positively affect the performance of self-service cafeterias