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Learn moreFeb 2021
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The COVID-19 pandemic had a very negative impact on the Turkish consumer foodservice industry during 2020, with strong sales declines and plummeting transactions volume registered across all channels and widespread outlet closures seen throughout the industry. The most important direct impact of the COVID-19 pandemic on the industry was the government-mandated shutdown of Turkey’s entire consumer foodservice industry for several weeks from the middle of March.
Even before the country’s first COVID-19 case was announced, the Turkish authorities halted flights from China and Iran and the country closed its borders with Iran on 12 March 2020. It also subsequently stopped all flights from Italy, South Korea and Iraq and closed its borders with Iraq.
With on-trade service either impossible or problematic due to the COVID-19 situation, independent and chained foodservice businesses across Turkey tilted to their operations towards takeaway and, in particular, delivery orders. This made perfect sense with the Turkish population spending much more of their time at home and restrictions placed on the ability of foodservice outlets to offer on-trade service.
Overall, the leading chained operators in Turkey’s consumer foodservice industry have fared the best since the onset of the COVID-19 pandemic, with their superior financial resources enabling them to consolidate their positions and, in many cases, increase their shares in the categories in which they are present. This is mainly because they are better equipped to rely on marketing campaigns to deliver a clear and unambiguous message to consumers and they were also able to transfer a substantial proportion of their business towards to-go and delivery orders once the reality of the COVID-19 situation began to bite.
2021 is expected to see the beginning of a slow and difficult recovery for the Turkish consumer foodservice industry. In some cases, value sales and, in particular, transactions volume are not expected to return to pre-COVID-19 levels before the end of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.