Overall 2018 was another good year for consumer foodservice, driven largely by heated macroeconomic activity generally in Ireland. Ireland has been undergoing a mini boom in the last two years, which is set to continue at least midway through the forecast period.
Ireland lowered the VAT rate on all hospitality providers to 9% during the recession of 2008-2011. The move was taken to help the industry maintain competitiveness through low prices when the sector was struggling to compete internationally and domestically due to the constrained economic conditions.
Irish consumers are particularly loyal to indigenous brands and those international brands that have a significant physical presence in the country. This is a legacy of the government-led “Buy Irish” campaigns of the 1960s onwards.
Thanks to the extremely complex nature of Irish commercial property and the extensive licensing laws, bars and full-service restaurants remain dominated by independent operators.
Ireland’s mini economic boom is expected to continue over the forecast period with employment set to increase and tourism inflows to beat expectations.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Ireland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.