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Country Report
Consumer Foodservice in
Germany
- Argentina
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- Austria
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- Bulgaria
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- Czech Republic
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- Finland
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Consumer Foodservice in Germany
Apr 2021
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Executive Summary
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COVID-19 impact on consumer foodservice
COVID-19 had a direct and severe impact on consumer foodservice sales in Germany in 2020. To limit the spread of the virus, the German government imposed varying levels of restrictions on dining in restaurants starting as early as March 2020.
COVID-19 country impact
Restrictions to prevent the spread of COVID-19 started in Germany in March 2020. Schools were temporarily closed, travel was restricted, and many of the country’s borders were closed, with travellers returning to Germany having to self-isolate for 14 days.
Company response
Since chained penetration of the market is relatively low in Germany, company responses to the pandemic from chained operations had a limited impact on the market overall. Some of the greatest impact stemmed not from foodservice operators, but from supporting foodservice services, such as delivery services and online ordering platforms.
Independent foodservice operations
Since much of the German market consists of traditional independent full-service restaurants, bars and cafés, which were either unable to participate in delivery and takeaway or adapt in this direction, sharp sales declines for independent operators were unavoidable. However, most of these businesses also avoided permanent closure in 2020 due to a variety of government assistance and other forms of support.
What next for consumer foodservice?
Despite signs of normalisation during the summer months of 2020, the virus remerged in force later in the year, prompting a second lockdown, and the pandemic is likely to linger in Germany through much of 2021. Whilst immunisation processes officially began in December, they are not expected to be completed until summer or autumn 2021 at the earliest, as the government hopes to create herd immunity in the country to allow market conditions to return to normal.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
- 100% home delivery and takeaway
- Cafes and bars
- Consumer foodservice by location
- Fast food
- Full-service restaurants
- Self-service cafeterias
- Street stalls and kiosks
The Consumer Foodservice in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice in Germany?
- What are the major brands in Germany?
- How are economic or demographic factors impacting the foodservice industry in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Consumer Foodservice in Germany
EXECUTIVE SUMMARY
COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesLimited-Service Restaurants in Germany
KEY DATA FINDINGS
2020 IMPACT
Takeaway, delivery and drive-through prove to be lifelines in 2020
Performance of bakery products limited-service outlets mixed, dependent on location
Convenience stores foodservice suffers despite stable off-trade sales
RECOVERY AND OPPORTUNITIES
Chains lead recovery and position themselves for market consolidation
In a trend reversal, c-store foodservice sales likely to drag in the years ahead
Comparative advantage in takeaway and delivery through the forecast years
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Cafés/Bars in Germany
KEY DATA FINDINGS
2020 IMPACT
Bars/pubs hit hardest by lockdown orders
Growing competition in chained specialist coffee shops
Traditional cafés challenged by restrictions on dine-in
RECOVERY AND OPPORTUNITIES
First significant wave of outlet closures expected in 2021
Modernisation and digitalisation will accelerate
Coffee will skew in both premium and value, with less room in between
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Full-Service Restaurants in Germany
KEY DATA FINDINGS
2020 IMPACT
Despite flexibility, full-service restaurants suffers from low demand in 2020
Strong delivery growth in 2020 likely to have long-term implications
Restaurants in lodging and travel locations disproportionately challenged in 2020
RECOVERY AND OPPORTUNITIES
Full-service restaurants expected to see a gradual, steady road to recovery
Strong delivery growth to create long-term boost to the spend per transaction
Burger trends continue to boost sales despite pandemic
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Self-Service Cafeterias in Germany
KEY DATA FINDINGS
2020 IMPACT
Cafeterias and buffet-style restaurants deeply challenged by COVID-19 restrictions
Vapiano’s struggles further deepen 2020 sales losses
Cafeterias in retail locations remain closed despite retail availability
RECOVERY AND OPPORTUNITIES
GALERIA Restaurant in department stores to consolidate
IKEA invests in meat alternatives for future foodservice growth
Corporate canteens and workplace cafeterias expect slow recovery
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2015-2020Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2015-2020
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2015-2020
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2015-2020
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2015-2020
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2015-2020
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2020
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2020
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2020-2025
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
Street Stalls/Kiosks in Germany
KEY DATA FINDINGS
2020 IMPACT
Street stalls/kiosks least shaken by COVID-19 restrictions in 2020
Chained players suffer from sharp decline in foot traffic
Lack of festivals in 2020 shifts informal foodservice sales to fixed outlets
RECOVERY AND OPPORTUNITIES
Independent street stalls/kiosks to rebound quickly in 2021 and 2022
Chained recovery dependent on retail and travel performance
Demand to shift from dense urban areas to more residential places
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2015-2020Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2020
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2017-2020
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Consumer Foodservice By Location in Germany
KEY DATA FINDINGS
2020 IMPACT
Travel and lodging see significant declines in 2020
Traffic through standalone remains most durable amidst movement restrictions
RECOVERY AND OPPORTUNITIES
Broader changes in retail to spill over to foodservice sales
Travel foodservice to remain hampered by slow pandemic resolution
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2015-2020Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2015-2020
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2015-2020
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020
Table 103 Consumer Foodservice through Retail: Units/Outlets 2015-2020
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2015-2020
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020
Table 115 Consumer Foodservice through Travel: Units/Outlets 2015-2020
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025
Why buy this report?
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Request more informationComplete Catalogue
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- Consumer Foodservice in the US | Feb 2021
- Consumer Foodservice in Turkey | Feb 2021
- Consumer Foodservice in Ukraine | Mar 2021
- Consumer Foodservice in Venezuela | Apr 2018
- Consumer Foodservice in Vietnam | Mar 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey | Aug 2020
- Digital Consumer Survey 2020: Key Insights | Jun 2020
- Asia Pacific: The New Innovation Hub | Jan 2020
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Global Market for Food Intolerance Products: At War With Our Food | Apr 2009
- The Way We Eat Now | Nov 2008
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino's Pizza Inc in Consumer Foodservice | Apr 2021
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- McDonald’s Corp in Consumer Foodservice | Mar 2021
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International in Consumer Foodservice | Jul 2019
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Food Service | Feb 2020
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands in Consumer Foodservice | May 2021
- Yum! Brands Inc in Consumer Foodservice | Oct 2019