Executive Summary

Apr 2019
Consumer foodservice continues to grow, thanks to increased mobility

In 2018, the consumer foodservice market in Germany continued its strong performance, recording higher growth in terms of value and transactions compared to the previous year. Per capita spending on eating and drinking out in Germany is among the lowest in Western Europe, so there is still substantial untapped potential for the industry.

More frequent consumption out of the home – from breakfast to snacks

In 2018, the most important factor influencing the growth of the German consumer foodservice market continued to be the favourable economic environment and the high level of employment. As a result, consumers are increasingly able and willing to spend more on high-quality foodservice, against the backdrop of a growing share of single-person households and a tendency to cook less at home.

More outlets adopt digital approach and delivery-only outlets start to emerge

In 2018, independent operators remained dominant in the German foodservice market, especially in cafés/bars and full-service restaurants. Conversely, chained operators account for the majority of value sales in self-service cafeterias, street stalls/kiosks and limited-service restaurants.

Consumer foodservice poised for further growth with favourable demographic trends

Over the forecast period, consumer foodservice in Germany is predicted to record further growth in terms of transaction volume and value sales. As the industry is far from saturated in Germany, the ongoing economic growth is predicted to result in rising consumer demand for consumer foodservice across all categories in the coming years.

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Consumer Foodservice in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Germany?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Germany?
  • What are the major developments in contract or managed foodservice in Germany??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Germany?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Germany

EXECUTIVE SUMMARY

Consumer foodservice continues to grow, thanks to increased mobility
More frequent consumption out of the home – from breakfast to snacks
More outlets adopt digital approach and delivery-only outlets start to emerge
Consumer foodservice poised for further growth with favourable demographic trends

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Cafés/Bars in Germany

HEADLINES

PROSPECTS

Cafés/bars benefit from socialising trend and favourable summer weather
Specialist coffee and tea shops see intensifying competition amid strong growth
Cafés and bars/pubs benefit from focus on high-quality drinks

COMPETITIVE LANDSCAPE

Leading players in cafés capitalise on breakfast trends
Growth of Coffee Fellows reflects rising level of competition
New foreign entrants in 2018 will fuel competition

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Germany

HEADLINES

PROSPECTS

Retail locations grows fastest
Increasing mobility and demand for to-go products drive growth in travel locations
Consumer foodservice through lodging benefits from favourable trend of hotels

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Germany

HEADLINES

PROSPECTS

Full-service restaurants benefit from growing trend to eat and drink out of home
Consumers increasingly focus on restaurant experience and quality
Rise of third party delivery services not expected to pose a threat to growth

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape dominated by independent players
L’Osteria strengthens position as leading chain
North American full-service restaurants record the highest growth

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Germany

HEADLINES

PROSPECTS

Positive outlook due to focus on an enhanced consumer experience
Retail locations grow in popularity
Growth in travel locations

COMPETITIVE LANDSCAPE

Outlets in furniture stores increase in importance
Department stores see a decline
Vapiano record slowing growth amid rising competition

CATEGORY DATA

Table 115 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 116 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 117 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 118 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 119 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 120 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 121 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2018
Table 122 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2018
Table 123 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 124 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 125 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 126 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 127 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 128 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Street Stalls/Kiosks in Germany

HEADLINES

PROSPECTS

Increasing demand for foodservice on the go supports growth
Demand for higher quality
Street food culture has increasingly positive impact on street stalls/kiosks

COMPETITIVE LANDSCAPE

SSP maintains lead behind strong presence in travel locations
Independent players remain dominant in a fragmented category

CATEGORY DATA

Table 129 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 130 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 131 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 132 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 133 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 134 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 135 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2018
Table 136 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2018
Table 137 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 138 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 139 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 140 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 141 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 142 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Germany

HEADLINES

PROSPECTS

Average spend at chains grows owing to digital and delivery strategies
Room for growth in healthy and vegetarian options
Bakery products chains diversify menus and expand in travel locations

COMPETITIVE LANDSCAPE

McDonald’s still leads, while Domino’s Pizza expands via acquisition
Smaller chains outperforming big chains and independents
Yum! Brands expands with KFC and Pizza Hut Express

CATEGORY DATA

Table 143 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 144 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 145 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 146 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 147 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 148 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 149 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 150 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 151 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 152 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 153 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 154 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 155 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 156 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023