Consumer Foodservice in Germany

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Germany?
  • Which are the leading brands in Consumer Foodservice in Germany?
  • How are multinational and local operators competing and expanding in Germany?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Germany?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Germany? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Foodservice in Germany

Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Cafés/Bars in Germany

KEY DATA FINDINGS

Inflation hits the industry as it looks to recover from the pandemic
To-go coffee remains popular in spite of restrictions being lifted
Juice bars and bubble tea offer consumers something a little different
Demand for sustainability and vegan products keeps growing
Chains better able to weather difficult times
Online breakfast delivery for cafés positions itself as an option
Table 15 Cafés/Bars by Category: Units/Outlets 2017-2022
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2018-2022
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2019-2022
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2022-2027
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2022-2027
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2022-2027
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2022-2027
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2022-2027
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2022-2027

Full-Service Restaurants in Germany

KEY DATA FINDINGS

Strong rebound in 2022 kept in check by rising inflation
Restaurant operators facing labour shortages and increased costs
Chains grow at the expense of independents in full-service restaurants
Meat alternatives and healthy positioning expected to impact menu offerings
Sustainability and localisation of the supply chain critical in the years ahead
Interest in new, more diverse cuisines likely to grow
Table 29 Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 35 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2022
Table 36 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2022
Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
Table 40 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 42 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Limited-Service Restaurants in Germany

KEY DATA FINDINGS

Inflation drives up prices in limited-service restaurants
Healthy positioning and vegetarian and vegan concepts remain popular
New burger chains continue to find room for growth
Customisation and growth in build-your-own
Short-term challenges due to lower disposable incomes
Digitalisation continues to grow in limited-service restaurants
Table 43 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 44 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 45 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 46 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 47 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 48 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 49 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 50 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 51 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 53 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 54 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 56 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Self-Service Cafeterias in Germany

KEY DATA FINDINGS

Chained self-service cafeterias adapt to overcome tough times
Sustainability remains both a challenge and an area of potential development
Self-service cafeterias appealing to vegetarian and vegan customers
Impact of inflation not completely negative for self-service cafeterias
Increased customisation and digitalisation will bring improved customer satisfaction
Delivery and takeaway options to become key in the future development of self-service cafeterias
Table 57 Self-Service Cafeterias: Units/Outlets 2017-2022
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2017-2022
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2017-2022
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2017-2022
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2017-2022
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2017-2022
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2022
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2022
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2022-2027
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2022-2027
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2022-2027
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2022-2027
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2022-2027
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2022-2027

Street Stalls/Kiosks in Germany

KEY DATA FINDINGS

Kiosks remain relevant due to convenience and flexibility
Brotzeit and Grillbar continue to dominate chained street stalls/kiosks
Street stalls strengthen their presence in the industry
Street stalls and kiosks face criticism and demands for sustainability
Inflation poses biggest challenge to the future of street stalls/kiosks
Competition with delivery services and takeaway options
Table 71 Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2022
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2022
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2022-2027
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2022-2027
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2022-2027
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2022-2027
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2022-2027
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2022-2027

Consumer Foodservice By Location in Germany

KEY DATA FINDINGS

Standalone foodservice remains dominant
Consumer foodservice through travel continues to recover
Inflation slows post-pandemic recovery
Standalone outlets may struggle to maintain profitability and demand due to inflation
Location changes brought on by the pandemic's long-lasting effects
Table 85 Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 103 Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 115 Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2022-2027
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2022-2027
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2022-2027
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2022-2027
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2022-2027
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2022-2027
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2022-2027
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2022-2027
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2022-2027
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2022-2027
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2022-2027
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2022-2027
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2022-2027
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2022-2027
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2022-2027
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2022-2027
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2022-2027
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2022-2027
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2022-2027
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2022-2027
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2022-2027
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2022-2027
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2022-2027
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2022-2027
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2022-2027
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2022-2027
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2022-2027
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2022-2027
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2022-2027
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2022-2027
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2022-2027
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2022-2027
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2022-2027
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2022-2027
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2022-2027
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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