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Country Report

Consumer Foodservice in

Consumer Foodservice in Germany

100 pages, Apr 2018

US$2,100

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Executive Summary

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Consumer foodservice in Germany continues to record steady growth in 2017

Consumer foodservice in Germany continued to record steady growth in 2017 in both current value and transaction volume terms, with the former being slightly stronger than the latter. However, the total number of units continued to decline as a result of a trend towards fewer but larger outlets (with more transactions and higher value sales per transaction on average).

Consumer interest in foodservice driven by various ongoing trends

The positive performance of consumer foodservice in Germany was supported by a number of current trends, with the most important being that the average German both wants and needs to eat out more often. On the one hand, the economic climate remained favourable, leading to rising disposable incomes and strong consumer confidence.

Strong competition in all channels

Despite these positive circumstances, the foodservice environment in Germany in 2017 continued to be characterised by severe competition, both within as well as between different channels as the growth of one player could often only be achieved at the expense of another. Both independent and chained operators continued to be challenged by a number of issues, which included the general costs involved in running a consumer foodservice outlet in Germany, particularly the introduction of the minimum wage in 2015.

Independents hold their own against chained operators

In 2017, independent players were able to hold their own against chained operators in Germany, consequently playing their part in supporting the industry’s overall growth. This was true in all six channels covered by Euromonitor International.

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

Over the forecast period consumer foodservice in Germany is expected to record further positive growth in terms of both transaction volume and value sales at constant 2017 prices. Germans will continue to eat out more often, increasingly opting for higher value offerings.

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Consumer Foodservice Sample Report Consumer Foodservice Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Consumer Foodservice in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Foodservice in Germany?
What are the major brands in Germany?
How are economic or demographic factors impacting the foodservice industry in #Country»?
How are multinational and local operators expanding in #Country»?
How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Consumer Foodservice in Germany

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 3 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 4 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 6 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 7 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

SOURCES

Summary 1 Research Sources

100% Home Delivery/Takeaway in Germany

HEADLINES

PROSPECTS

100% home delivery/takeaway dominated by pizza in Germany

Home delivery/takeaway in line with current and prospective trends

Boom in third party online ordering services will continue to support the channel

COMPETITIVE LANDSCAPE

Domino’s Pizza continues to grow in Germany through acquisitions

Channel characterised by intense competition

Opportunities offered through digitalisation important for all players

CATEGORY DATA

Table 15 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 16 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 17 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 18 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 19 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 20 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 21 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 22 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 23 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 26 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 28 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022

Cafés/Bars in Germany

HEADLINES

PROSPECTS

Different channels target different consumer groups

Chained operators look to consolidate

Independents outperform chained operators in 2017

COMPETITIVE LANDSCAPE

Chained environment led by multinationals like McCafé and Starbucks

Coffee Fellows continues to gain ground

Different approaches regarding outlet styles in different locations

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2012-2017
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2013-2017
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2014-2017
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2017-2022
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice By Location in Germany

HEADLINES

PROSPECTS

Standalone outlets dominate sales despite slight losses to other channels

Lodging the best performing non-standalone location in 2017

Consumer foodservice through retail set to be the best performing channel over the forecast period

COMPETITIVE LANDSCAPE

Large chained players usually present in various locations

Growth opportunities for consumer foodservice through lodging

Foodservice becoming increasingly important for many retailers

CATEGORY DATA

Table 43 Consumer Foodservice by Location: Units/Outlets 2012-2017
Table 44 Sales in Consumer Foodservice by Location: Number of Transactions 2012-2017
Table 45 Sales in Consumer Foodservice by Location: Foodservice Value 2012-2017
Table 46 Consumer Foodservice by Location: % Units/Outlets Growth 2012-2017
Table 47 Sales in Consumer Foodservice by Location: % Transaction Growth 2012-2017
Table 48 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2012-2017
Table 49 Consumer Foodservice through Standalone: Units/Outlets 2012-2017
Table 50 Sales in Consumer Foodservice through Standalone: Number of Transactions 2012-2017
Table 51 Sales in Consumer Foodservice through Standalone: Foodservice Value 2012-2017
Table 52 Consumer Foodservice through Standalone: % Units/Outlets Growth 2012-2017
Table 53 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2012-2017
Table 54 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2012-2017
Table 55 Consumer Foodservice through Leisure: Units/Outlets 2012-2017
Table 56 Sales in Consumer Foodservice through Leisure: Number of Transactions 2012-2017
Table 57 Sales in Consumer Foodservice through Leisure: Foodservice Value 2012-2017
Table 58 Consumer Foodservice through Leisure: % Units/Outlets Growth 2012-2017
Table 59 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2012-2017
Table 60 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2012-2017
Table 61 Consumer Foodservice through Retail: Units/Outlets 2012-2017
Table 62 Sales in Consumer Foodservice through Retail: Number of Transactions 2012-2017
Table 63 Sales in Consumer Foodservice through Retail: Foodservice Value 2012-2017
Table 64 Consumer Foodservice through Retail: % Units/Outlets Growth 2012-2017
Table 65 Sales in Consumer Foodservice through Retail: % Transaction Growth 2012-2017
Table 66 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2012-2017
Table 67 Consumer Foodservice through Lodging: Units/Outlets 2012-2017
Table 68 Sales in Consumer Foodservice through Lodging: Number of Transactions 2012-2017
Table 69 Sales in Consumer Foodservice through Lodging: Foodservice Value 2012-2017
Table 70 Consumer Foodservice through Lodging: % Units/Outlets Growth 2012-2017
Table 71 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2012-2017
Table 72 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2012-2017
Table 73 Consumer Foodservice through Travel: Units/Outlets 2012-2017
Table 74 Sales in Consumer Foodservice through Travel: Number of Transactions 2012-2017
Table 75 Sales in Consumer Foodservice through Travel: Foodservice Value 2012-2017
Table 76 Consumer Foodservice through Travel: % Units/Outlets Growth 2012-2017
Table 77 Sales in Consumer Foodservice through Travel: % Transaction Growth 2012-2017
Table 78 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2012-2017
Table 79 Forecast Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 80 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 81 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 82 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 83 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 84 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 85 Forecast Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 86 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 87 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 88 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 89 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 90 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 91 Forecast Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 92 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 93 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 94 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 95 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 96 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 97 Forecast Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 98 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 99 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 100 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 101 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 102 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 103 Forecast Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 104 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 105 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 106 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 107 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 108 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 109 Forecast Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 110 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 111 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 112 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 113 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 114 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022

Fast Food in Germany

HEADLINES

PROSPECTS

Further growth of fast food in Germany driven by consumers’ ever busier lives

Channel profits from consumers increasingly eating at different times

Asian and chicken fast food the best performers in 2017

COMPETITIVE LANDSCAPE

Leading position of McDonald’s to remain unchallenged

Smaller chains achieving stronger growth rates

Digitalisation to further influence the competitive landscape

CATEGORY DATA

Table 115 Fast Food by Category: Units/Outlets 2012-2017
Table 116 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 117 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 118 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 119 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 120 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 121 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 122 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 123 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 124 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 125 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 126 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 127 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 128 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 129 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 130 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 131 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 132 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 133 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 134 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 135 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 136 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 137 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 138 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 139 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 140 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Full-Service Restaurants in Germany

HEADLINES

PROSPECTS

Germans increasingly eating out, particularly in full-service restaurants

North American full-service restaurants the best performing channel in 2017

Independent outlets to remain more important than in many other countries

COMPETITIVE LANDSCAPE

A very fragmented competitive environment

Localised concepts important even for chains

New challenges for all players in the context of rising third party delivery services

CATEGORY DATA

Table 141 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 142 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 143 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 144 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 145 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 146 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 147 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 148 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 149 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 150 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 151 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 152 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 153 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 154 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 155 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 156 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 157 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 158 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 159 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 160 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 161 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 162 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 163 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 164 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 165 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 166 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Self-Service Cafeterias in Germany

HEADLINES

PROSPECTS

Consolidation efforts serve to hamper the channel’s overall performance in 2017

Channel to benefit from ongoing trends

Positive performance expected over the forecast period

COMPETITIVE LANDSCAPE

Largest player Tank & Rast benefits from its locations at rest stops on the motorway network

Ikea continues to attract consumers through innovative concepts

Third-ranked Vapiano benefits from a strong financial position

CATEGORY DATA

Table 167 Self-Service Cafeterias: Units/Outlets 2012-2017
Table 168 Sales in Self-Service Cafeterias: Number of Transactions 2012-2017
Table 169 Sales in Self-Service Cafeterias: Foodservice Value 2012-2017
Table 170 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2012-2017
Table 171 Sales in Self-Service Cafeterias: % Transaction Growth 2012-2017
Table 172 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2012-2017
Table 173 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2013-2017
Table 174 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2017
Table 175 Forecast Self-Service Cafeterias: Units/Outlets 2017-2022
Table 176 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2017-2022
Table 177 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2017-2022
Table 178 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2017-2022
Table 179 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2017-2022
Table 180 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2017-2022

Street Stalls/Kiosks in Germany

HEADLINES

PROSPECTS

Channel continues to benefit from a strong economic climate and other lifestyle trends

Diversity will continue to be key to the channel’s future success

Certain factors could limit the channel’s performance over the forecast period

COMPETITIVE LANDSCAPE

SSP leads the channel through its focus on travel locations

Individualised concepts help independent players to remain competitive

CATEGORY DATA

Table 181 Street Stalls/Kiosks: Units/Outlets 2012-2017
Table 182 Sales in Street Stalls/Kiosks: Number of Transactions 2012-2017
Table 183 Sales in Street Stalls/Kiosks: Foodservice Value 2012-2017
Table 184 Street Stalls/Kiosks: % Units/Outlets Growth 2012-2017
Table 185 Sales in Street Stalls/Kiosks: % Transaction Growth 2012-2017
Table 186 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2012-2017
Table 187 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2013-2017
Table 188 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2014-2017
Table 189 Forecast Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 190 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 191 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 192 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 193 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 194 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022

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Country Report

Consumer Foodservice in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

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Overview

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Table of Contents

Consumer Foodservice in Germany

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

SOURCES

100% Home Delivery/Takeaway in Germany

HEADLINES

PROSPECTS

100% home delivery/takeaway dominated by pizza in Germany

Home delivery/takeaway in line with current and prospective trends

Boom in third party online ordering services will continue to support the channel

COMPETITIVE LANDSCAPE

Domino’s Pizza continues to grow in Germany through acquisitions

Channel characterised by intense competition

Opportunities offered through digitalisation important for all players

CATEGORY DATA

Cafés/Bars in Germany

HEADLINES

PROSPECTS

Different channels target different consumer groups

Chained operators look to consolidate

Independents outperform chained operators in 2017

COMPETITIVE LANDSCAPE

Chained environment led by multinationals like McCafé and Starbucks

Coffee Fellows continues to gain ground

Different approaches regarding outlet styles in different locations

CATEGORY DATA

Consumer Foodservice By Location in Germany

HEADLINES

PROSPECTS

Standalone outlets dominate sales despite slight losses to other channels

Lodging the best performing non-standalone location in 2017

Consumer foodservice through retail set to be the best performing channel over the forecast period

COMPETITIVE LANDSCAPE

Large chained players usually present in various locations

Growth opportunities for consumer foodservice through lodging

Foodservice becoming increasingly important for many retailers

CATEGORY DATA

Fast Food in Germany

HEADLINES

PROSPECTS

Further growth of fast food in Germany driven by consumers’ ever busier lives

Channel profits from consumers increasingly eating at different times

Asian and chicken fast food the best performers in 2017

COMPETITIVE LANDSCAPE

Leading position of McDonald’s to remain unchallenged

Smaller chains achieving stronger growth rates

Digitalisation to further influence the competitive landscape

CATEGORY DATA

Full-Service Restaurants in Germany

HEADLINES

PROSPECTS

Germans increasingly eating out, particularly in full-service restaurants

North American full-service restaurants the best performing channel in 2017

Independent outlets to remain more important than in many other countries

COMPETITIVE LANDSCAPE

A very fragmented competitive environment

Localised concepts important even for chains

New challenges for all players in the context of rising third party delivery services