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Country Report
Consumer Foodservice in
Germany
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Bulgaria
- Canada
- Chile
- China
- Colombia
- Czech Republic
- Denmark
- Egypt
- Finland
- France
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- Israel
- Italy
- Japan
- Malaysia
- Mexico
- Morocco
- Netherlands
- New Zealand
- Nigeria
- Norway
- Peru
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Singapore
- Slovakia
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- South Korea
- Spain
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- Thailand
- Turkey
- Ukraine
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- Vietnam
Consumer Foodservice in Germany
Apr 2020
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Executive Summary
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Changing lifestyles and low unemployment fuel sales in 2019
Foodservice sales grew to their highest level in Germany in 2019. The industry was boosted by a growing population, low unemployment and a gradual shift in consumer lifestyles that continues to make foodservice more attractive as a service.
Digitalisation slowly takes hold, while delivery services battle for share
Foodservice in Germany has been subject to the broader trends in digitalisation affecting all Western European countries, though Germany generally lags behind neighbouring markets in this regard. Most restaurants prefer cash payments, many lack websites and there are relatively few widespread consumer apps that allow consumers to order food, make reservations or pay bills.
Burger concepts setting trends which resonated strongly in 2019
One of the most dynamic areas in foodservice in 2019 was burger-orientated formats across full-service restaurants, limited-service restaurants and in street stalls/kiosks. Burgers as a menu offering continue to be especially popular with consumers, and many burger concepts proved to be the most innovative in terms of menu trends.
Independents performance mixed, though opportunities in pop-ups and food trucks
While independent foodservice sales continued to grow as a whole, certain categories in Germany performed better than others. Independent bars and other drinks-focused outlets, like juice/smoothie bars and cafés, continued to suffer, as more consumers chose to purchase and consume on-trade beverages in other formats that offer a broader variety of both food and drinks.
Positive economic outlook a boon to foodservice, especially for chains
The forecast for foodservice overall is positive over the next several years. Several signs support continued growth.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
- 100% home delivery and takeaway
- Cafes and bars
- Consumer foodservice by location
- Fast food
- Full-service restaurants
- Self-service cafeterias
- Street stalls and kiosks
The Consumer Foodservice in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice in Germany?
- What are the major brands in Germany?
- How are economic or demographic factors impacting the foodservice industry in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Request more informationTable of Contents
Consumer Foodservice in Germany
EXECUTIVE SUMMARY
Changing lifestyles and low unemployment fuel sales in 2019
Digitalisation slowly takes hold, while delivery services battle for share
Burger concepts setting trends which resonated strongly in 2019
Independents performance mixed, though opportunities in pop-ups and food trucks
Positive economic outlook a boon to foodservice, especially for chains
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research SourcesLimited-Service Restaurants in Germany
HEADLINES
PROSPECTS
Growing demand for convenience boosts limited-service restaurants
Store modernisations and digital upgrades attract consumers
Store location increasingly critical to success
COMPETITIVE LANDSCAPE
McDonald’s ongoing innovation initiative fuels growth
New market entrants reflect further growth potential of chains
Competition among cuisine types intensifies
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Cafés/Bars in Germany
HEADLINES
PROSPECTS
Despite the dynamism of coffee, flat growth expected in drinking places overall
Coffee remains the key traffic driver, while specialists differentiate on quality
Traditional pubs suffer continued declines
COMPETITIVE LANDSCAPE
McCafé continues to lead in Germany
Coffee Fellows launches delivery service through partnership in 2019
Starbucks under pressure amidst growing competition in Germany
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Full-Service Restaurants in Germany
HEADLINES
PROSPECTS
Delivery and digitalisation boost sales of full-service restaurants in 2019
Flexitarian preferences impact menu offerings
Deliveroo out, but delivery spurring growth regardless
COMPETITIVE LANDSCAPE
L’Osteria continues rapid expansion in and around urban areas
Enchilada Group enjoys double-digit growth with multi-brand strategy
Pizza Hut sees a strategy shift in Germany
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Self-Service Cafeterias in Germany
HEADLINES
PROSPECTS
Low-cost meals still a critical strategy for key retailers in Germany
Food quality improving in corporate canteens
Saturated market conditions, flat sales expected over the forecast period
COMPETITIVE LANDSCAPE
Autobahn Tank & Rast continues to lead by number of outlets in 2019
IKEA foodservice sales continue to grow without adding new outlets
Vapiano model challenged by changing preferences
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2014-2019Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Street Stalls/Kiosks in Germany
HEADLINES
PROSPECTS
Demand for convenience fuels street stalls/kiosks
Growing on-the-go demand drives outlet expansion among chains
Ongoing street food trend supports further growth
COMPETITIVE LANDSCAPE
Leading player Autobahn Tank & Rast sees growing competition
Chain Grillbar records growth with traditional approach
Herr von Schwaben reflects emergence of food truck chains
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2014-2019Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2015-2019
Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2019
Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Consumer Foodservice By Location in Germany
HEADLINES
PROSPECTS
Foodservice driving higher transaction value in travel locations
Foodservice driving traffic and reviving bricks-and-mortar retail
Standalone locations still dominant in Germany
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2014-2019Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 91 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 97 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 103 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 109 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 115 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Why buy this report?
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Want to find out more about this report?
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- Digital Consumer Survey 2020: Key Insights | Jun 2020
- Asia Pacific: The New Innovation Hub | Jan 2020
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Global Market for Food Intolerance Products: At War With Our Food | Apr 2009
- The Way We Eat Now | Nov 2008
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino’s Pizza Inc in Consumer Foodservice | Sep 2019
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- McDonald’s Corp in Consumer Foodservice | Nov 2019
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International in Consumer Foodservice | Jul 2019
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Food Service | Feb 2020
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands Inc in Consumer Foodservice | Oct 2019