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Consumer Foodservice in China
February 2021
COVID-19 impact on consumer foodservice
Since the coronavirus outbreak, massive lockdown, store closures and restricted public movement in January and February led to a dramatic decline in China’s economy in 2020. Whilst ultimately effective in containing the virus, the impact on foodservice demand remained significant, with a large slump affecting the entire year’s performance, especially full-service restaurants, self-service cafeterias and cafés/bars.
COVID-19 country impact
There was a strict lockdown in Hubei province in China from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14-day quarantines required for those moving between provinces.
Company response
Prior to the pandemic, the Chinese consumer foodservice industry was already highly fragmented and competitive. However, the onset of COVID-19 created a much fiercer competitive environment in all categories.
Independent foodservice operations
Due to the COVID-19 crisis, even though chained players had been expected to accelerate their expansion plans across all categories, independent operators continued to dominate the Chinese consumer foodservice industry. However, independent operators in all foodservice categories fared poorly in 2020 with some having to shut down permanently, lacking the cash to weather weeks of operating restrictions as well as the total loss of footfall.
What next for consumer foodservice?
Although the COVID-19 outbreak caused the whole market to go into decline, China’s consumer foodservice industry is nevertheless projected to recover quickly in 2021 with continued growth likely over 2020-2025 driven by the recovering macroeconomy and the digitalisation shift. In fact, with effective measures adopted by the government, the pandemic has been controlled much better than was previously forecast at the beginning of 2020 in China.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cafés/Bars
Full-Service Restaurants
Limited-Service Restaurants
Self-Service Cafeterias
Street Stalls/Kiosks
Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Foodservice in China?
Which are the leading brands in Consumer Foodservice in China?
How are multinational and local operators competing and expanding in China?
How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in China?
How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Consumer Foodservice in China? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Consumer Foodservice in China
EXECUTIVE SUMMARY
COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Limited-Service Restaurants in China
KEY DATA FINDINGS
2020 IMPACT
Limited-service restaurants fare relatively well amid COVID-19
Health and safety at the centre of operating procedure
Convergence of foodservice and retail
RECOVERY AND OPPORTUNITIES
A rapid return to growth going forward
The pandemic pushes limited-service restaurants towards a chain-orientated direction
Accelerating digital transformation
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Cafés/Bars in China
KEY DATA FINDINGS
2020 IMPACT
Uneven impact across categories
Contactless operations help players navigate their way through the crisis
Starbucks further cooperates with Alibaba
RECOVERY AND OPPORTUNITIES
Rapid return to growth in the early forecast period
Capital inflow to support future expansion of specialist coffee and tea shops
Multi-format stores meet different needs
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Full-Service Restaurants in China
KEY DATA FINDINGS
2020 IMPACT
COVID-19 pandemic hits full-service restaurants hard during 2020
Leading chained players ramp up expansion to grasp more market share
Full-service restaurants facilitate digital transformation
RECOVERY AND OPPORTUNITIES
The line between consumer foodservice and retailing blurs
Leading full-service restaurants develop sub-brands to sustain growth
Self-owned supply chains and central kitchens prove key trends
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Self-Service Cafeterias in China
KEY DATA FINDINGS
2020 IMPACT
Large slump for self-service cafeterias in 2020 due to the impact of the pandemic
Mr Rice makes huge social contribution in the pandemic helping key workers
Transformation of business model for self-service cafeterias through lodging
RECOVERY AND OPPORTUNITIES
High-end self-service cafeterias lead future growth
Tough times ahead for independent operators
Leading players dedicated to sustainable development
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2015-2020Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2015-2020Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2015-2020Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2015-2020Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2015-2020Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2015-2020Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2020Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2020Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2020-2025Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2020-2025Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2020-2025Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2020-2025Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
Street Stalls/Kiosks in China
KEY DATA FINDINGS
2020 IMPACT
Strong performance for chained street stalls/kiosks in 2020
Category concentration improved by the expansion of leading players
Fried chicken category gathers momentum in street stalls/kiosks industry
RECOVERY AND OPPORTUNITIES
Optimisation of the supply chain assists core competitiveness
Street stalls/kiosks continues to accelerate digital transformation
Branding plays a crucial role in street stalls/kiosks
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2015-2020Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2016-2020Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2017-2020Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Consumer Foodservice By Location in China
KEY DATA FINDINGS
2020 IMPACT
Consumer foodservice sales through travel hit hard by the pandemic
Lodging groups switching to focus on foodservice amid COVID-19
Consumer foodservice through retail experiences the most store closures due to COVID-19
RECOVERY AND OPPORTUNITIES
Foodservice through retail continues to gain share in the forecast period
Chained players benefit from symbiotic relationship with retailers
Recovery of domestic travel aids sales in travel locations
CATEGORY DATA
Table 85 Consumer Foodservice by Location: Units/Outlets 2015-2020Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020Table 91 Consumer Foodservice through Standalone: Units/Outlets 2015-2020Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020Table 97 Consumer Foodservice through Leisure: Units/Outlets 2015-2020Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020Table 103 Consumer Foodservice through Retail: Units/Outlets 2015-2020Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020Table 109 Consumer Foodservice through Lodging: Units/Outlets 2015-2020Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020Table 115 Consumer Foodservice through Travel: Units/Outlets 2015-2020Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025
The following categories and subcategories are included:
Consumer Foodservice
Chained Consumer Foodservice
Independent Consumer Foodservice
Chained Cafés/Bars
Independent Cafés/Bars
Chained Bars/Pubs
Independent Bars/Pubs
Chained Cafés
Independent Cafés
Chained Juice/Smoothie Bars
Independent Juice/Smoothie Bars
Chained Specialist Coffee and Tea Shops
Independent Specialist Coffee and Tea Shops
Chained Full-Service Restaurants
Independent Full-Service Restaurants
Chained Asian Full-Service Restaurants
Independent Asian Full-Service Restaurants
Chained European Full-Service Restaurants
Independent European Full-Service Restaurants
Chained Latin American Full-Service Restaurants
Independent Latin American Full-Service Restaurants