Executive Summary

Jun 2019
Demographic trends and exit of large players contributes to stagnation

Japan’s population is shrinking and ageing due to a persistently low birth rate and historically restrictive policies towards immigration. This is having a significant negative impact on overall demand for consumer foodservice in the market and contributed to ongoing stagnation in 2018.

Consumer foodservice dealing with labour shortage

Japan’s labour shortage, resulting from a shrinking and ageing population and an historically restrictive approach to immigration, remains a serious issue for the industry. The limited labour supply has driven up wages, while foodservice operators have also seen costs increased by the rising price of ingredients.

Convenience remains important for busy consumers

Chained convenience stores limited-service restaurants is the largest category by value in Japan. The top three consumer foodservice players, 7-Eleven, Lawson and FamilyMart, are all active in chained convenience stores limited-service restaurants.

Independents continue to struggle

Independent consumer foodservice operators continued to face challenges in 2018 resulting from unfavourable demographic trends, shortfalls in the workforce and consumers’ growing demand for high-quality at a low price. This led to outlet decline for independents across most outlets in the final year of the review period.

Operators set to shift focus towards tourists

The Japanese consumer foodservice industry is expected to see continued sluggish value growth over the forecast period. The contraction of the consumer base due to a shrinking population and an ongoing trend towards eating at home underpinned by an ageing population and increasingly hectic consumer lifestyles, are set to constrain growth, while operators also continue to struggle with the effects of the labour shortage.

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Consumer Foodservice in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Japan?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Japan?
  • What are the major developments in contract or managed foodservice in Japan??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Japan?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Japan

EXECUTIVE SUMMARY

Demographic trends and exit of large players contributes to stagnation
Consumer foodservice dealing with labour shortage
Convenience remains important for busy consumers
Independents continue to struggle
Operators set to shift focus towards tourists

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cafés/Bars in Japan

HEADLINES

PROSPECTS

Izakaya continues to face challenges from home drinking trends and rises in costs
“Third place” specialist coffee shops and cafés continue to attract Japanese consumers
Labour shortages having an impact

COMPETITIVE LANDSCAPE

Starbucks takes the lead
Monteroza falls to second place while downsizing its business
Izakaya chains losing out to rival foodservice formats

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Japan

HEADLINES

PROSPECTS

Inbound tourism continues to be a positive factor for travel and lodging locations
Demographic and lifestyle trends damage all locations
Uber Eats expands service area, presenting opportunities for standalone restaurants

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Japan

HEADLINES

PROSPECTS

Hit by trend towards eating at home
Fast casual style dining expands
Optimising operations with digital solutions

COMPETITIVE LANDSCAPE

Working to attract consumers in a challenging environment
Embracing digital culture
Ikinari! Steak aggressively expands its outlet network

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Japan

HEADLINES

PROSPECTS

Self-service cafeterias less impacted by labour shortages
Udon options performing well

COMPETITIVE LANDSCAPE

Toridoll retains the lead
Hanamaru partners with brands beyond self-service cafeterias

CATEGORY DATA

Table 115 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 116 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 117 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 118 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 119 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 120 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 121 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2018
Table 122 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2018
Table 123 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 124 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 125 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 126 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 127 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 128 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Street Stalls/Kiosks in Japan

HEADLINES

PROSPECTS

Food trucks expands but still limited to urban areas
Traditional yatai start to accept cashless payment methods
Constraints on growth

COMPETITIVE LANDSCAPE

Shares continued to be fragmented with independents dominating
Food truck platform, TLUNCH, expands
Neo Food Village brings operators together

CATEGORY DATA

Table 129 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 130 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 131 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 132 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 133 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 134 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 135 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 136 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 137 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 138 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 139 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 140 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Japan

HEADLINES

PROSPECTS

Consumers seek less time-consuming options
Third-party services boost demand
Facing the labour shortage challenge

COMPETITIVE LANDSCAPE

7-Eleven continues to lead the limited-service restaurant category
Labour shortage posing challenge
McDonald's aims to boost evening sales

CATEGORY DATA

Table 141 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 142 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 143 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 144 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 145 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 146 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 147 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 148 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 149 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 150 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 151 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 152 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 153 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 154 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023