Consumer Foodservice in Japan

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Japan?
  • Which are the leading brands in Consumer Foodservice in Japan?
  • How are multinational and local operators competing and expanding in Japan?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Japan?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Japan? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Foodservice in Japan

Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Cafés/Bars in Japan

KEY DATA FINDINGS

Bars/pubs struggles to manage inflation and the prolonged impact of COVID-19
Komeda is outstanding
Sustainability initiatives accelerate in cafés
Changes in drinking habits will remain a threat to bars/pubs
Further growth potential in specialist tea shops
Consumers’ diverse demands to be considered
Table 15 Cafés/Bars by Category: Units/Outlets 2017-2022
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2018-2022
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2019-2022
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2022-2027
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2022-2027
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2022-2027
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2022-2027
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2022-2027
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2022-2027

Full-Service Restaurants in Japan

KEY DATA FINDINGS

Full-service restaurants starts to see recovery thanks to lifting of quasi-state of emergency
Collaborations with restaurants and well-known subcultures key to maintaining a presence
Campaigns follow the health and fitness trends
Utilising technology to alleviate workforce shortages and improve service efficiency
Push from government accelerates sustainable initiatives from consumer foodservice players
Table 29 Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 35 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
Table 36 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
Table 37 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
Table 38 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 39 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Limited-Service Restaurants in Japan

KEY DATA FINDINGS

Limited-service restaurants sees an increase in value sales as players implement price increases
Launch of seasonal, time-limited, or collaborative offerings continues as players compete to win over customers
Sustainability initiatives accelerate due to a push from the government
Development of healthier offerings likely to continue thanks to increasingly health-conscious consumers
Flexible working will raise demand for menus for earlier times of the day and near-home outlets
Table 41 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 42 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 43 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 44 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 45 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 46 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 47 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 48 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 49 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 50 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 52 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 53 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Self-Service Cafeterias in Japan

KEY DATA FINDINGS

Self-service cafeterias sees rising value sales, driven by the lifting of the quasi-state of emergency and price increases
Leading players strengthen takeaway with seasonal offerings and affordable prices
Active collaboration with popular content and launch of time-limited offerings continues
Sustainable initiatives will accelerate thanks to a push from the government
Health-oriented menus something to explore
Table 55 Self-Service Cafeterias: Units/Outlets 2017-2022
Table 56 Sales in Self-Service Cafeterias: Number of Transactions 2017-2022
Table 57 Sales in Self-Service Cafeterias: Foodservice Value 2017-2022
Table 58 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2017-2022
Table 59 Sales in Self-Service Cafeterias: % Transaction Growth 2017-2022
Table 60 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2017-2022
Table 61 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2022
Table 62 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2022
Table 63 Forecast Self-Service Cafeterias: Units/Outlets 2022-2027
Table 64 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2022-2027
Table 65 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2022-2027
Table 66 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2022-2027
Table 67 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2022-2027
Table 68 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2022-2027

Street Stalls/Kiosks in Japan

KEY DATA FINDINGS

Food trucks continue to drive sales of street stalls/kiosks, thanks to mobility and diverse menus
Leveraging mobile application to benefit food trucks
New players enter the food truck business
Expanding to substitute company canteens
Sustainability will take time to gain momentum in street stalls/kiosks
Table 69 Street Stalls/Kiosks: Units/Outlets 2017-2022
Table 70 Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
Table 71 Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
Table 72 Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
Table 73 Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
Table 74 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022
Table 75 Forecast Street Stalls/Kiosks: Units/Outlets 2022-2027
Table 76 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2022-2027
Table 77 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2022-2027
Table 78 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2022-2027
Table 79 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2022-2027
Table 80 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2022-2027

Consumer Foodservice By Location in Japan

KEY DATA FINDINGS

COVID-19 continues to impact travel and lodging locations
Location focus shifts to the suburbs
Recovery of travel is expected, but labour shortages will be a threat
Frozen food vending machines allow consumer foodservice operators to open new stores in small spaces
Table 81 Consumer Foodservice by Location: Units/Outlets 2017-2022
Table 82 Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
Table 83 Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
Table 84 Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
Table 85 Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
Table 86 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
Table 87 Consumer Foodservice through Standalone: Units/Outlets 2017-2022
Table 88 Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
Table 89 Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
Table 90 Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
Table 91 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
Table 92 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
Table 93 Consumer Foodservice through Leisure: Units/Outlets 2017-2022
Table 94 Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
Table 95 Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
Table 96 Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
Table 97 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
Table 98 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
Table 99 Consumer Foodservice through Retail: Units/Outlets 2017-2022
Table 100 Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
Table 101 Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
Table 102 Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
Table 103 Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
Table 104 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
Table 105 Consumer Foodservice through Lodging: Units/Outlets 2017-2022
Table 106 Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
Table 107 Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
Table 108 Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
Table 109 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
Table 110 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
Table 111 Consumer Foodservice through Travel: Units/Outlets 2017-2022
Table 112 Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
Table 113 Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
Table 114 Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
Table 115 Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
Table 116 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022
Table 117 Forecast Consumer Foodservice by Location: Units/Outlets 2022-2027
Table 118 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2022-2027
Table 119 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2022-2027
Table 120 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2022-2027
Table 121 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2022-2027
Table 122 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2022-2027
Table 123 Forecast Consumer Foodservice through Standalone: Units/Outlets 2022-2027
Table 124 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2022-2027
Table 125 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2022-2027
Table 126 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2022-2027
Table 127 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2022-2027
Table 128 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2022-2027
Table 129 Forecast Consumer Foodservice through Leisure: Units/Outlets 2022-2027
Table 130 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2022-2027
Table 131 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2022-2027
Table 132 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2022-2027
Table 133 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2022-2027
Table 134 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2022-2027
Table 135 Forecast Consumer Foodservice through Retail: Units/Outlets 2022-2027
Table 136 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2022-2027
Table 137 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2022-2027
Table 138 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2022-2027
Table 139 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2022-2027
Table 140 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2022-2027
Table 141 Forecast Consumer Foodservice through Lodging: Units/Outlets 2022-2027
Table 142 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2022-2027
Table 143 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2022-2027
Table 144 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2022-2027
Table 145 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2022-2027
Table 146 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2022-2027
Table 147 Forecast Consumer Foodservice through Travel: Units/Outlets 2022-2027
Table 148 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2022-2027
Table 149 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2022-2027
Table 150 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2022-2027
Table 151 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2022-2027
Table 152 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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