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Country Report
Consumer Foodservice in
Japan
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Bulgaria
- Canada
- Chile
- China
- Colombia
- Czech Republic
- Denmark
- Egypt
- Finland
- France
- Germany
- Greece
- Hong Kong, China
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Malaysia
- Mexico
- Morocco
- Netherlands
- New Zealand
- Nigeria
- Norway
- Peru
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Singapore
- Slovakia
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- South Korea
- Spain
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- Taiwan
- Thailand
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
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- Vietnam
Consumer Foodservice in Japan
Feb 2020
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Executive Summary
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Events compound the impact of existing challenges
Already facing the considerable challenges posed by a shrinking and ageing population, a severe labour shortage and a consumer trend towards eating at home, the Japanese consumer foodservice market ended 2019 responding to an increase in the rate of VAT, government efforts to promote cashless payment and the outbreak of a novel coronavirus. The lack of available labour, contraction of the consumer base, intense competition and cannibalisation within brands were already leading major players to reconsider their strategies, particularly the convenience store operators that dominate the top of the rankings in consumer foodservice.
2019 sees developments that favour trends towards eating at home and cashless payment
The VAT increase introduced in October 2019 and the government’s introduction of the related Cashless Point Reduction Program created conditions likely to enhance the development of two key trends in consumer foodservice: eating at home and the move towards cashless payment. The increase in VAT from 8% to 10% did not include takeaway/delivery foodservice options, which were exempt from the rise because they were categorised as “groceries”.
Leading players changing strategic direction
Chained convenience stores limited-service restaurants is the largest consumer foodservice category by value in Japan. The top three consumer foodservice players, 7-Eleven, FamilyMart and Lawson, are all active in chained convenience stores limited-service restaurants.
Independents forced to explore new avenues
The shrinking and ageing of the Japanese population, the labour shortage, consumer price-consciousness, the rising cost of ingredients and the trend towards eating at home all contributed to a challenging environment for independent consumer foodservice operators across categories at the end of the review period. Indeed, independents saw outlet numbers decline across most categories in in 2019.
Coronavirus casts shadow over early part of the forecast period
Japan begins the forecast period under the shadow of an emergent coronavirus pandemic, which is likely to have major implications for the immediate development of the consumer foodservice market. Voluntary and imposed restrictions on international travel in Asia Pacific will have a significant impact on a consumer foodservice industry placing considerable hope in government plans to raise inbound tourist numbers as they look to counter the impact of a shrinking and ageing domestic population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
- 100% home delivery and takeaway
- Cafes and bars
- Consumer foodservice by location
- Fast food
- Full-service restaurants
- Self-service cafeterias
- Street stalls and kiosks
The Consumer Foodservice in Japan market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice in Japan?
- What are the major brands in Japan?
- How are economic or demographic factors impacting the foodservice industry in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Request more informationTable of Contents
Consumer Foodservice in Japan
EXECUTIVE SUMMARY
Events compound the impact of existing challenges
2019 sees developments that favour trends towards eating at home and cashless payment
Leading players changing strategic direction
Independents forced to explore new avenues
Coronavirus casts shadow over early part of the forecast period
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research SourcesLimited-Service Restaurants in Japan
HEADLINES
PROSPECTS
Contraction of consumer base encourages growing focus on value per transaction
Labour shortage poses significant challenge
VAT rise exemption boosts growing emphasis on takeaway and delivery options
COMPETITIVE LANDSCAPE
Convenience store players top the rankings, but forced to reassess strategy
Yoshinoya sees performance boosted by new menus
McDonald’s seeks to add value and enhance convenience
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Cafés/Bars in Japan
HEADLINES
PROSPECTS
Smoking ban to affect izakaya business model
Work-style reform may impact izakaya
Adapting to decline in alcohol consumption
COMPETITIVE LANDSCAPE
Starbucks extends lead
Starbucks developing digital operations
Bars/pubs need to respond to challenges
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Full-Service Restaurants in Japan
HEADLINES
PROSPECTS
Trend towards eating at home poses considerable challenge
Full-service restaurants developing home delivery
Increasing focus on digital solutions
COMPETITIVE LANDSCAPE
Skylark working to adapt to evolving market conditions
Ikinari! Steak benefits from low-carb trend
Ikinari! Steak becoming a victim of its own success
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Self-Service Cafeterias in Japan
HEADLINES
PROSPECTS
Self-service cafeterias less vulnerable to labour shortage
Udon specialists benefit from customisation options and limited competition from expanding formats
COMPETITIVE LANDSCAPE
Toridoll focuses on strengthening its marketing activity
Hanamaru sees significant share growth
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2014-2019Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Street Stalls/Kiosks in Japan
HEADLINES
PROSPECTS
Bubble tea boom
Yatai joining move towards cashless payment
Opportunities largely limited to food trucks and fads
COMPETITIVE LANDSCAPE
Fragmented category dominated by independents
Neo Food Village brings operators together
TLUNCH brings landowners and food trucks together
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2014-2019Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 77 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 78 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 79 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 80 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 81 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 82 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Consumer Foodservice By Location in Japan
HEADLINES
PROSPECTS
Challenging conditions for foodservice operators across locations
Ambitious plans for inbound tourism offer hope for travel and lodging foodservice operations, but coronavirus poses immediate threat
Luxury brands use foodservice to target experiential trend amongst younger consumers
CATEGORY DATA
Table 83 Consumer Foodservice by Location: Units/Outlets 2014-2019Table 84 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 85 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 86 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 87 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 88 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 89 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 90 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 91 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 92 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 93 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 94 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 95 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 96 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 97 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 98 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 99 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 100 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 101 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 102 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 103 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 104 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 105 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 106 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 107 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 108 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 109 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 110 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 111 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 112 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 113 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 114 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 115 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 116 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 117 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 118 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 119 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 120 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 121 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 122 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 123 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 124 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 125 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 126 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 128 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 129 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 131 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 132 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 134 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 135 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 137 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 139 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 140 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 143 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 146 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 149 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 151 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 152 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Why buy this report?
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Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
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- Consumer Foodservice in Hungary | Apr 2020
- Consumer Foodservice in India | Apr 2020
- Consumer Foodservice in Indonesia | Apr 2020
- Consumer Foodservice in Ireland | Apr 2020
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- Consumer Foodservice in Slovakia | Apr 2020
- Consumer Foodservice in South Africa | Apr 2020
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- The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey | Aug 2020
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Global Market for Food Intolerance Products: At War With Our Food | Apr 2009
- The Way We Eat Now | Nov 2008
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
Company Reports
- Alsea SAB de CV in Consumer Foodservice | Dec 2009
- Brinker International Inc in Consumer Foodservice | Mar 2012
- Burger King Worldwide Inc in Consumer Foodservice | Oct 2014
- CKE Restaurants Inc in Consumer Foodservice | Mar 2013
- Darden Restaurants Inc in Consumer Foodservice | Mar 2011
- DineEquity Inc in Consumer Foodservice | Mar 2012
- Doctor’s Associates Inc in Consumer Foodservice | Nov 2014
- Domino’s Pizza Inc in Consumer Foodservice | Sep 2019
- Dunkin’ Brands Group Inc in Consumer Foodservice | Feb 2017
- Jack in the Box Inc. in Consumer Foodservice | Nov 2009
- McDonald’s Corp in Consumer Foodservice | Nov 2019
- OSI Restaurant Partners Inc in Consumer Foodservice | Jul 2009
- Papa John's International Inc in Consumer Foodservice | Nov 2013
- Restaurant Brands International in Consumer Foodservice | Jul 2019
- Restaurant Brands International Inc in Consumer Foodservice | Oct 2016
- Seven & I Holdings Co Ltd in Consumer Foodservice | Oct 2013
- Starbucks Corp in Consumer Food Service | Feb 2020
- Starbucks Corp in Consumer Foodservice | Mar 2016
- Wendy’s Co, The in Consumer Foodservice | May 2016
- Wendy’s/Arby’s Group in Consumer Foodservice | Sep 2010
- Whitbread Plc in Consumer Foodservice | Jan 2015
- Yum! Brands Inc in Consumer Foodservice | Oct 2019