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Learn moreFeb 2020
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Already facing the considerable challenges posed by a shrinking and ageing population, a severe labour shortage and a consumer trend towards eating at home, the Japanese consumer foodservice market ended 2019 responding to an increase in the rate of VAT, government efforts to promote cashless payment and the outbreak of a novel coronavirus. The lack of available labour, contraction of the consumer base, intense competition and cannibalisation within brands were already leading major players to reconsider their strategies, particularly the convenience store operators that dominate the top of the rankings in consumer foodservice.
The VAT increase introduced in October 2019 and the government’s introduction of the related Cashless Point Reduction Program created conditions likely to enhance the development of two key trends in consumer foodservice: eating at home and the move towards cashless payment. The increase in VAT from 8% to 10% did not include takeaway/delivery foodservice options, which were exempt from the rise because they were categorised as “groceries”.
Chained convenience stores limited-service restaurants is the largest consumer foodservice category by value in Japan. The top three consumer foodservice players, 7-Eleven, FamilyMart and Lawson, are all active in chained convenience stores limited-service restaurants.
The shrinking and ageing of the Japanese population, the labour shortage, consumer price-consciousness, the rising cost of ingredients and the trend towards eating at home all contributed to a challenging environment for independent consumer foodservice operators across categories at the end of the review period. Indeed, independents saw outlet numbers decline across most categories in in 2019.
Japan begins the forecast period under the shadow of an emergent coronavirus pandemic, which is likely to have major implications for the immediate development of the consumer foodservice market. Voluntary and imposed restrictions on international travel in Asia Pacific will have a significant impact on a consumer foodservice industry placing considerable hope in government plans to raise inbound tourist numbers as they look to counter the impact of a shrinking and ageing domestic population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Foodservice industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.