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Country Report

Consumer Foodservice in

Consumer Foodservice in Japan

May 2021

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Executive Summary

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COVID-19 impact on consumer foodservice

The government announced a nationwide state of emergency on 7 April 2020 in response to COVID-19, asking non-essential retailers and foodservice outlets to voluntarily close or to shorten their operating hours to help prevent the virus spreading. This covered not all, but most of the large cities in Japan with large and dense populations.

COVID-19 country impact

Due to the outbreak of COVID-19, a state of emergency was imposed in seven major Japanese prefectures from 6 April 2020, and all 47 prefectures from 16 April. People were encouraged to stay at home, avoid group events, avoid stockpiling, and to wash their hands, although there were no penalties or mandatory requirements.

Company response

Leading convenience store chains 7-Eleven and Lawson remained the overall leaders in terms of value share in 2020, with most foodservice players registering declines. While the performances of convenience stores limited-service restaurants in business district areas were poor, due to the shift to remote working, this was partially offset by increased demand from residential and rural areas.

Independent foodservice operations

Independent foodservice operators are suffering greatly from the effects of COVID-19 with the number of bankruptcies for this industry being among the highest in history. The government has been offering support/cooperation money to compensate for store closures or shorter opening hours, and although it has been beneficial for smaller operations, it has not been enough to supplement the losses experienced by mid-size or larger operations.

What next for consumer foodservice?

The recovery of consumer foodservice in Japan is largely dependent on the successful rolling out of the country’s vaccination programme, the reopening of its borders, and the ability of consumers to return to their pre-COVID-19 activities. Nevertheless, this is not expected to be achieved until 2022 in terms of the resumption of domestic and international travel, while in the short term at least many consumers are expected to continue working from home.

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Consumer Foodservice Sample Report Consumer Foodservice Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Consumer Foodservice in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Foodservice in Japan?
What are the major brands in Japan?
How are economic or demographic factors impacting the foodservice industry in #Country»?
How are multinational and local operators expanding in #Country»?
How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Consumer Foodservice in Japan

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Japan

KEY DATA FINDINGS

2020 IMPACT

Limited-service restaurants compensate for loss of eat-in sales with increase in delivery and to-go sales

Convenience stores focus on new products and services as COVID-19 provides a stern test

Leading pizza players introduce new services to cater to single-person households

RECOVERY AND OPPORTUNITIES

Competition set to intensify as full-service restaurants expand into offering takeaway and home delivery

Home working could influence decisions on new outlet locations

Third-party delivery companies expected to expand reach over the forecast period

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Cafés/Bars in Japan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures deal a heavy blow to bars/pubs

Players adjust their business models to manage through the pandemic

Starbucks extends its lead with customers attracted to new products and menu items

RECOVERY AND OPPORTUNITIES

Challenges remain for bars/pubs but this could inspire new innovations

New smoking ban could detract from the desire to visit cafés/bars

Customer loyalty important in bringing consumers back into outlets

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025

Full-Service Restaurants in Japan

KEY DATA FINDINGS

2020 IMPACT

Go To Eat campaign a bright spot in a difficult year for full-service restaurants

Akindo Sushiro responds positively to the challenging environment

Yakiniku proves to be COVID-19 proof

RECOVERY AND OPPORTUNITIES

Consumers may need to be persuaded to return to full-service restaurants

Significant challenges remain with focus expected to shift further towards takeaway and home delivery

Full-service restaurants will need to be creative with consumer confidence still under pressure

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Self-Service Cafeterias in Japan

KEY DATA FINDINGS

2020 IMPACT

Home seclusion puts heavy pressure on self-service cafeterias due to their reliance on workers and students

Ikea opens new urban store and launches takeaway/lunchbox

Udon specialists look for new ways to drive sales

RECOVERY AND OPPORTUNITIES

As employees return to the workplace sales should bounce back

Udon noodle soup at the heart of self-service cafeterias in Japan

Economic uncertainty expected to drive demand for value-for-money meals

CATEGORY DATA

Table 57 Self-Service Cafeterias: Units/Outlets 2015-2020
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2015-2020
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2015-2020
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2015-2020
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2015-2020
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2015-2020
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2020
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2020
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2020-2025
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025

Street Stalls/Kiosks in Japan

KEY DATA FINDINGS

2020 IMPACT

Foot traffic falls in usually busy and vibrant areas as the government encourages consumers to stay home

Food trucks benefit from their mobility as consumers stay home

Street stalls/kiosks often at the whim of short-lived trends

RECOVERY AND OPPORTUNITIES

Due to low overheads food trucks could become the testing ground for new food concepts

Consumer confidence key to recovery

Japan’s youth key to the success of street stalls/kiosks

CATEGORY DATA

Table 71 Street Stalls/Kiosks: Units/Outlets 2015-2020
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020
Table 77 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 78 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 79 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 80 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 81 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 82 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025

Consumer Foodservice By Location in Japan

KEY DATA FINDINGS

2020 IMPACT

Government launches Go To Eat and Go To Travel campaigns in an effort to support struggling local businesses

Leisure activities put on hold due to COVID-19

RECOVERY AND OPPORTUNITIES

Japan focused on building its tourism industry

New opportunities arise from luxury goods and new hotel services

CATEGORY DATA

Table 83 Consumer Foodservice by Location: Units/Outlets 2015-2020
Table 84 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020
Table 85 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020
Table 86 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020
Table 87 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020
Table 88 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020
Table 89 Consumer Foodservice through Standalone: Units/Outlets 2015-2020
Table 90 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020
Table 91 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020
Table 92 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020
Table 93 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020
Table 94 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020
Table 95 Consumer Foodservice through Leisure: Units/Outlets 2015-2020
Table 96 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020
Table 97 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020
Table 98 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020
Table 99 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020
Table 100 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020
Table 101 Consumer Foodservice through Retail: Units/Outlets 2015-2020
Table 102 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020
Table 103 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020
Table 104 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020
Table 105 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020
Table 106 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020
Table 107 Consumer Foodservice through Lodging: Units/Outlets 2015-2020
Table 108 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020
Table 109 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020
Table 110 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020
Table 111 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020
Table 112 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020
Table 113 Consumer Foodservice through Travel: Units/Outlets 2015-2020
Table 114 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020
Table 115 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020
Table 116 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020
Table 117 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020
Table 118 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020
Table 119 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 120 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 121 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 122 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 123 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 124 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 125 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025
Table 126 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025
Table 128 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025
Table 129 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025
Table 131 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025
Table 132 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025
Table 134 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025
Table 135 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025
Table 137 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025
Table 138 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025
Table 139 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025
Table 140 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025
Table 141 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025
Table 143 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025
Table 144 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025
Table 146 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025
Table 147 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025
Table 149 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025
Table 150 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025
Table 151 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025
Table 152 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025
Table 153 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025

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Megatrends

Country Report

Consumer Foodservice in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Foodservice in Japan

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Limited-Service Restaurants in Japan

KEY DATA FINDINGS

2020 IMPACT

Limited-service restaurants compensate for loss of eat-in sales with increase in delivery and to-go sales

Convenience stores focus on new products and services as COVID-19 provides a stern test

Leading pizza players introduce new services to cater to single-person households

RECOVERY AND OPPORTUNITIES

Competition set to intensify as full-service restaurants expand into offering takeaway and home delivery

Home working could influence decisions on new outlet locations

Third-party delivery companies expected to expand reach over the forecast period

CATEGORY DATA

Cafés/Bars in Japan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures deal a heavy blow to bars/pubs

Players adjust their business models to manage through the pandemic

Starbucks extends its lead with customers attracted to new products and menu items

RECOVERY AND OPPORTUNITIES

Challenges remain for bars/pubs but this could inspire new innovations

New smoking ban could detract from the desire to visit cafés/bars

Customer loyalty important in bringing consumers back into outlets

CATEGORY DATA

Full-Service Restaurants in Japan

KEY DATA FINDINGS

2020 IMPACT

Go To Eat campaign a bright spot in a difficult year for full-service restaurants

Akindo Sushiro responds positively to the challenging environment

Yakiniku proves to be COVID-19 proof

RECOVERY AND OPPORTUNITIES

Consumers may need to be persuaded to return to full-service restaurants

Significant challenges remain with focus expected to shift further towards takeaway and home delivery

Full-service restaurants will need to be creative with consumer confidence still under pressure

CATEGORY DATA

Self-Service Cafeterias in Japan

KEY DATA FINDINGS

2020 IMPACT

Home seclusion puts heavy pressure on self-service cafeterias due to their reliance on workers and students

Ikea opens new urban store and launches takeaway/lunchbox

Udon specialists look for new ways to drive sales

RECOVERY AND OPPORTUNITIES

As employees return to the workplace sales should bounce back

Udon noodle soup at the heart of self-service cafeterias in Japan

Economic uncertainty expected to drive demand for value-for-money meals

CATEGORY DATA

Street Stalls/Kiosks in Japan

KEY DATA FINDINGS

2020 IMPACT

Foot traffic falls in usually busy and vibrant areas as the government encourages consumers to stay home

Food trucks benefit from their mobility as consumers stay home

Street stalls/kiosks often at the whim of short-lived trends

RECOVERY AND OPPORTUNITIES