Consumer Foodservice in Japan

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Japan?
  • Which are the leading brands in Consumer Foodservice in Japan?
  • How are multinational and local operators competing and expanding in Japan?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Japan?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Japan? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Consumer Foodservice in Japan

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020 Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020 Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020 Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020 Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020 Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020 Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020 Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020 Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020 Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020 Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020 Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020 Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025 Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Limited-Service Restaurants in Japan

KEY DATA FINDINGS

2020 IMPACT

Limited-service restaurants compensate for loss of eat-in sales with increase in delivery and to-go sales
Convenience stores focus on new products and services as COVID-19 provides a stern test
Leading pizza players introduce new services to cater to single-person households

RECOVERY AND OPPORTUNITIES

Competition set to intensify as full-service restaurants expand into offering takeaway and home delivery
Home working could influence decisions on new outlet locations
Third-party delivery companies expected to expand reach over the forecast period

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020 Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020 Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020 Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020 Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020 Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020 Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020 Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020 Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025 Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025 Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025 Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025 Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025 Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Cafés/Bars in Japan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures deal a heavy blow to bars/pubs
Players adjust their business models to manage through the pandemic
Starbucks extends its lead with customers attracted to new products and menu items

RECOVERY AND OPPORTUNITIES

Challenges remain for bars/pubs but this could inspire new innovations
New smoking ban could detract from the desire to visit cafés/bars
Customer loyalty important in bringing consumers back into outlets

CATEGORY DATA

Table 29 Cafés/Bars by Category: Units/Outlets 2015-2020 Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020 Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020 Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020 Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020 Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020 Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020 Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020 Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025 Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025 Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025 Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025 Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025 Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025

Full-Service Restaurants in Japan

KEY DATA FINDINGS

2020 IMPACT

Go To Eat campaign a bright spot in a difficult year for full-service restaurants
Akindo Sushiro responds positively to the challenging environment
Yakiniku proves to be COVID-19 proof

RECOVERY AND OPPORTUNITIES

Consumers may need to be persuaded to return to full-service restaurants
Significant challenges remain with focus expected to shift further towards takeaway and home delivery
Full-service restaurants will need to be creative with consumer confidence still under pressure

CATEGORY DATA

Table 43 Full-Service Restaurants by Category: Units/Outlets 2015-2020 Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020 Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020 Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020 Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020 Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020 Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020 Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020 Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025 Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025 Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025 Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025 Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025 Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Self-Service Cafeterias in Japan

KEY DATA FINDINGS

2020 IMPACT

Home seclusion puts heavy pressure on self-service cafeterias due to their reliance on workers and students
Ikea opens new urban store and launches takeaway/lunchbox
Udon specialists look for new ways to drive sales

RECOVERY AND OPPORTUNITIES

As employees return to the workplace sales should bounce back
Udon noodle soup at the heart of self-service cafeterias in Japan
Economic uncertainty expected to drive demand for value-for-money meals

CATEGORY DATA

Table 57 Self-Service Cafeterias: Units/Outlets 2015-2020 Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2015-2020 Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2015-2020 Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2015-2020 Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2015-2020 Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2015-2020 Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2020 Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2020 Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2020-2025 Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2020-2025 Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2020-2025 Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2020-2025 Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025 Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025

Street Stalls/Kiosks in Japan

KEY DATA FINDINGS

2020 IMPACT

Foot traffic falls in usually busy and vibrant areas as the government encourages consumers to stay home
Food trucks benefit from their mobility as consumers stay home
Street stalls/kiosks often at the whim of short-lived trends

RECOVERY AND OPPORTUNITIES

Due to low overheads food trucks could become the testing ground for new food concepts
Consumer confidence key to recovery
Japan’s youth key to the success of street stalls/kiosks

CATEGORY DATA

Table 71 Street Stalls/Kiosks: Units/Outlets 2015-2020 Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020 Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020 Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020 Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020 Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020 Table 77 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025 Table 78 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025 Table 79 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025 Table 80 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025 Table 81 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025 Table 82 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025

Consumer Foodservice By Location in Japan

KEY DATA FINDINGS

2020 IMPACT

Government launches Go To Eat and Go To Travel campaigns in an effort to support struggling local businesses
Leisure activities put on hold due to COVID-19

RECOVERY AND OPPORTUNITIES

Japan focused on building its tourism industry
New opportunities arise from luxury goods and new hotel services

CATEGORY DATA

Table 83 Consumer Foodservice by Location: Units/Outlets 2015-2020 Table 84 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020 Table 85 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020 Table 86 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020 Table 87 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020 Table 88 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020 Table 89 Consumer Foodservice through Standalone: Units/Outlets 2015-2020 Table 90 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020 Table 91 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020 Table 92 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020 Table 93 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020 Table 94 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020 Table 95 Consumer Foodservice through Leisure: Units/Outlets 2015-2020 Table 96 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020 Table 97 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020 Table 98 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020 Table 99 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020 Table 100 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020 Table 101 Consumer Foodservice through Retail: Units/Outlets 2015-2020 Table 102 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020 Table 103 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020 Table 104 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020 Table 105 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020 Table 106 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020 Table 107 Consumer Foodservice through Lodging: Units/Outlets 2015-2020 Table 108 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020 Table 109 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020 Table 110 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020 Table 111 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020 Table 112 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020 Table 113 Consumer Foodservice through Travel: Units/Outlets 2015-2020 Table 114 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020 Table 115 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020 Table 116 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020 Table 117 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020 Table 118 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020 Table 119 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025 Table 120 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025 Table 121 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025 Table 122 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025 Table 123 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025 Table 124 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025 Table 125 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025 Table 126 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025 Table 127 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025 Table 128 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025 Table 129 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025 Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025 Table 131 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025 Table 132 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025 Table 133 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025 Table 134 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025 Table 135 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025 Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025 Table 137 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025 Table 138 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025 Table 139 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025 Table 140 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025 Table 141 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025 Table 142 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025 Table 143 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025 Table 144 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025 Table 145 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025 Table 146 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025 Table 147 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025 Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025 Table 149 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025 Table 150 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025 Table 151 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025 Table 152 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025 Table 153 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025 Table 154 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025
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This report originates from Passport, our Consumer Foodservice research and analysis database.

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