Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fast Food in

Fast Food in China

29 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The advent of new fast food type adds dynamism

After the soft launch of Taco Bell in December 2016, Yum! Restaurants China introduced several new Taco Bell outlets in 2017, all in Shanghai, where locals are willing to try new products. The new stores add dynamism to Latin American fast food in China, with explosive value growth, the fastest among all fast food in 2017, mainly growing from a small base.

Fast food loses its appeal among Chinese consumers

The enriched choices in consumer foodservice, great convenience of home-delivered dishes from third party ordering/delivery service providers and the growing popularity of specialist coffee shops among young consumers and white collar workers further squeezed the development of fast food in 2017, resulting in decelerating value growth. This was also a sign of growing health consciousness among local consumers who usually associate fast food with unhealthy dishes and often resort to other seemingly healthier choices.

Convenience stores fast food continues its double-digit value growth

Amid the flat growth of overall fast food, convenience stores fast food continued to record double-digit value growth in 2017. Apart from its small base, the robust growth was also because convenience stores fast food offers one of the important meal solutions to white collar workers who need to eat quickly during the short lunch break when dining places are usually crowded at this peak moment.

COMPETITIVE LANDSCAPE

Yum! Restaurants China continues its leadership

With well-known fast food brands, KFC, East Dawning and Taco Bell, Yum! Restaurants China continued to lead the fragmented fast food landscape. Despite the decelerating growth in overall fast food, the company managed to gain value share, due to its revamped stores in higher-tier cities, venturing into lower-tier cities as well as the debut of new fast food brand Taco Bell.

New-concept fast food stores to promote sales

To attract the new generation, Yum! Restaurants China premiered KPro by KFC in Hangzhou, home base of Alibaba Group, in the second half of 2017. Targeting urban professionals, the new-concept KFC outlet offers the seasonally changing menu and prepares fast food with the freshest ingredients.

Multinational players lead fast food

Three of the leading five players in fast food are multinational companies; Yum! Brands, McDonald’s Corp and Restaurants Brands International, owing to their established brand awareness as well as consistent product quality and service standard. Domestic leading players, represented by Kungfu Catering Management and Ajisen (China) Holdings, are gradually losing value share, mostly in Asian fast food, amid intensifying competition.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in China?
What are the major brands in China?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in China?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Fast Food in China - Category analysis

HEADLINES

PROSPECTS

The advent of new fast food type adds dynamism

Fast food loses its appeal among Chinese consumers

Convenience stores fast food continues its double-digit value growth

COMPETITIVE LANDSCAPE

Yum! Restaurants China continues its leadership

New-concept fast food stores to promote sales

Multinational players lead fast food

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in China - Industry Overview

EXECUTIVE SUMMARY

Solid growth continues for consumer foodservice in 2017

Third party online ordering/delivery service adds dynamism to market

International companies continue to lead fragmented landscape

Independent foodservice continues to dominate

Low growth is expected for the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The advent of new fast food type adds dynamism

Fast food loses its appeal among Chinese consumers

Convenience stores fast food continues its double-digit value growth

COMPETITIVE LANDSCAPE

Yum! Restaurants China continues its leadership

New-concept fast food stores to promote sales

Multinational players lead fast food

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fast Food in China - Category analysis

HEADLINES

PROSPECTS

The advent of new fast food type adds dynamism

Fast food loses its appeal among Chinese consumers

Convenience stores fast food continues its double-digit value growth

COMPETITIVE LANDSCAPE

Yum! Restaurants China continues its leadership

New-concept fast food stores to promote sales

Multinational players lead fast food

CATEGORY DATA

Consumer Foodservice in China - Industry Overview

EXECUTIVE SUMMARY

Solid growth continues for consumer foodservice in 2017

Third party online ordering/delivery service adds dynamism to market

International companies continue to lead fragmented landscape

Independent foodservice continues to dominate

Low growth is expected for the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports