The outlook for limited-service restaurants over the forecast period is broadly favourable, with total current value sales, transactions and outlet numbers projected to increase steadily. Given the ongoing spike in inflation and expectations that living costs will rise further while GDP growth slows, overall expansion will be tempered somewhat by heightened caution around discretionary spending.
Ethical considerations look set to play an increasingly influential role in the choices of Finns within limited-service restaurants over the forecast period. In particular, more people are expected to gravitate towards operators with stronger sustainability credentials.
The home delivery and digitalisation trends will remain much better developed in limited-service restaurants than in other areas of the Finnish foodservice market over the forecast period. Moreover, having received a major boost from the fallout of the pandemic, they should continue to expand and evolve within the category.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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