Players in limited-service restaurants are expected to recover swiftly, as the government has lifted social distancing rules on foodservice. Rising urbanisation and the faster pace of life will also be factors contributing to the channel’s strong growth momentum.
As of 2022, most players within Asian limited-service restaurants were confined to their home province and surrounding area, a scenario stemming from a lack of strong supply chain support and China’s diverse food preferences across regions. However, benefiting from increased standardisation and the move towards central kitchens, leading players within Asian limited-service restaurants are expected to explore markets outside of their home province.
Many players in limited-service restaurants were forced to cease operations for a prolonged period in 2022, directed by the local health authority, given the recurrent lockdowns and increased mobility restrictions. However, convenience stores limited-service restaurants saw the best performance in current value terms in 2022, as convenience stores were considered an “essential service”, and were thus allowed to continue to operate even during lockdowns.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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