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Limited-Service Restaurants in China
March 2022
2021 DEVELOPMENTS
Limited-service restaurants recovers rapidly
With China gradually relaxing COVID-19 prevention measures as the pandemic was brought under control, the consumer foodservice industry showed significant recovery in 2021. Amongst all types of foodservice, limited-service restaurants showed great resilience, not only faring better during the worst of the pandemic in 2020, but value sales also rebounded to beyond the pre-pandemic level in 2021.
Limited-service restaurants launch off-trade sales to cater to at-home consumption
The pandemic resulted in significant changes in consumers’ lifestyles. Reduced eating-out occasions, and increased time spent at home relative to pre-pandemic, encouraged foodservice businesses to focus on at-home consumption.
Yum! Restaurants China continues to lead limited-service restaurants
Yum! Restaurants China maintained its leading position in limited-service restaurants in value terms in 2021, with its KFC and Pizza Hut Express brands. Despite a volatile operating environment in 2021 due to multiple waves of COVID-19 across China, Yum! Restaurants China was able to recover to and even exceed its pre-pandemic level of value sales, thanks to its early investment in digital capability and delivery.
PROSPECTS AND OPPORTUNITIES
Capital inflow to increase the share of chained restaurants within Asian limited-service restaurants
Consumer foodservice was viewed as a traditional industry with little attraction to investors, due to its highly fragmented nature and difficulty in providing standardised products and services. However, such a notion has been changing, as emerging Chinese foodservice operators are trying to learn from the global leading limited-service restaurant chains, such as McDonald’s and KFC, to develop streamlined production processes that allow massive expansion.
Delivery set to continue to gain share during the forecast period
Even after the pandemic is largely under control and people return to their normal lives, the penetration of delivery is expected to see a further increase in limited-service restaurants. The habit of ordering food online and having it delivered has remained as the pandemic has eased.
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Overview:
Understand the latest market trends and future growth opportunities for the Fast Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fast Food in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fast Food in China?
Which are the leading brands in Fast Food in China?
How are multinational and local operators competing and expanding in China?
How are consumer lifestyle trends and eating habits shaping Fast Food in China?
How is the Fast Food industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Fast Food in China? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Limited-Service Restaurants in China - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited-service restaurants recovers rapidly
Limited-service restaurants launch off-trade sales to cater to at-home consumption
Yum! Restaurants China continues to lead limited-service restaurants
PROSPECTS AND OPPORTUNITIES
Capital inflow to increase the share of chained restaurants within Asian limited-service restaurants
Delivery set to continue to gain share during the forecast period
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2016-2021Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Consumer Foodservice in China - Industry Overview
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture
2021 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included: