Limited-service restaurants are set to continue to grow during the forecast period, as daily life normalises and population growth also supports value growth. However, as long as inflation continues to rise at price, consumers will be cautious about their spending.
In Nigeria, urbanisation is happening at a rapid rate and the government has several urban development projects ongoing. Private real estate developers are also building compounds throughout the country.
The adoption of digital services will continue to support demand for limited-service restaurants’ products during the forecast period. Many consumers have become familiar with ordering online and having food delivered, and have come to appreciate the convenience provided by such services.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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