Value sales at limited-service restaurants are expected to grow well over the forecast period at constant 2018 prices, a performance that can be attributed to the growth posted by chained limited-service restaurants. Within chained limited-service restaurants, pizza, burger and chicken limited-service restaurants are the most popular types in India, with all categories projected to account for slightly more than half of limited-service restaurants value sales in 2023.
Limited-service restaurants registered healthy volume and value growth in India in 2018, with Latin American cuisine seeing the strongest growth coming from a smaller base. Whilst consumers spend more on eating out, they remain price conscious, which favours fast food options such as burgers.
Previously, delivery options were highly limited. However, the growth of third-party delivery partners has facilitated convenience for consumers and revenue growth opportunities for limited-service restaurants.
Jubilant Foodworks’ Domino’s Pizza remained the leading brand in limited-service restaurants in India in 2018, thanks largely to having by far the highest number of outlets across the country. Furthermore, the company pioneered the pizza concept in India and enjoys strong brand recognition.
McDonald’s India continued to be the leading player within burger limited-service restaurants in 2018. The company, with its continued focus on keeping its menu a perfect blend of fresh and classics, was the go-to brand for most college students and working population, who wanted a quick yet hygienic meal.
Previously, delivery options for many restaurants were highly limited. However, the growth of third-party delivery partners has facilitated convenience for consumers and revenue growth opportunities for limited-services restaurants.
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This industry report originates from Passport, our Consumer Foodservice market research database.