Apart from Indian cuisine, food options such as fried chicken, pizzas and burgers are quickly gaining prominence among local consumers, with this trend expected to gain further growth momentum over the forecast period. With exposure to digital content, consumers are becoming increasingly aware of international cuisine, presenting opportunities for brands to expand into newer and smaller regions.
According to Euromonitor International’s Lifestyle Survey, the share of consumers who are intolerant or allergic to some foods has risen from 13.3% in 2019 to 21.
Speed of service is a crucial differentiating factor for limited-service restaurants. During the pandemic, many leading limited-service restaurants introduced digital menus and digital payment facilities to facilitate contactless payment.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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