In recent years, Taiwan’s unique and exclusive breakfast culture has enticed more limited-service restaurant operators and grocery retailers to develop new products. Mei & Mei was Taiwan’s first Western-style breakfast chain selling meals such as sandwiches and burgers introduced in 1981.
In recent years, limited-service restaurant operators have focused on revamping the in-store environment, breaking away from the boring and standardised designs that are common in chained brands. Taiwanese consumers are increasingly sophisticated and eager to experience modern and innovative dine-in settings.
Chained limited-service restaurants not only have their signature meals, but also regularly introduce new menus, which has become a common strategy to keep brand top of mind. Tie-ins with other foodservice or packaged food brands offer great benefits to limited-service restaurants.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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