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Learn moreApr 2020
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Taiwanese consumers eat out very often, as a wide range of restaurant types and price points are available. In recent years, demand for dining out has continued to rise, due to busy lifestyles and smaller family sizes, caused by a low birth rate and later marriage.
Labour costs in Taiwan have been increasing since the implementation of the labour law amendment in 2018, which introduced a stricter definition of overtime and a higher level of compensation. Labour-intensive foodservice was one of the most impacted industries, as restaurant owners had to pay extra to staff, reducing the already low profit margins.
Owing to busier lifestyles, convenience stores have become an increasingly popular dining option. The dense coverage of chained convenience stores and 24-hour opening hours have underpinned convenience stores’ importance in foodservice in Taiwan.
As more consumers resort to convenience stores for meals, chained convenience store brands in Taiwan have sought strategic partnerships with well-known restaurants to attract consumers. For example, the convenience store chain Hi-Life has partnered with the well-known Taiwanese chained restaurant Formosa Chang and launched Formosa Chang Stirred noodle in 2019.
Fast food is embedded in Taiwan’s dining culture and has become a common choice for daily meals. In the past, consumers often visited chained burger limited-service restaurants, such as McDonald's, for fast food, due to the high brand awareness and large number of outlets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.