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Fast Food in
Taiwan

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Weak spending power fuels demand for cheap dining, meaning mid-priced players are suffering

With a weak economy and low spending power, a large portion of the Taiwanese population is highly price-sensitive. This situation has led to consumers favouring very cheap dining options, in addition to less regular but more expensive meals for a special experience or for social gatherings.

Convenience stores limited-service restaurants reinforce their already strong position

Convenience stores limited-service restaurants have strengthened their position within consumer foodservice in Taiwan. Taiwan has a high density of these outlets, with numbers continuing to grow and their influence on daily life ever more significant.

COMPETITIVE LANDSCAPE
Changing ownership among leading brands leads to a revamp in image

Two leading, long-established, multinational brands changed management ownership in 2017/2018, with control shifting into local hands in both cases. Both McDonald’s and Burger King had been losing their once highly regarded appeal, as consumers now have the option of choosing from a plethora of other fast food brands, many of which are much more conversant with ongoing trends.

Proliferation of chains from Japan dampens demand for local operators

The Taiwanese have long had an affinity for Japanese culture and cuisine. With the proliferation in low-cost carriers operating between Taiwan and Japan, Japan has become a regular and inexpensive place to visit for many, especially younger, Taiwanese people.

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Limited-Service Restaurants in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Taiwan?
  • What are the major brands in Taiwan?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Taiwan?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Taiwan - Category analysis

HEADLINES

PROSPECTS

Weak spending power fuels demand for cheap dining, meaning mid-priced players are suffering
Convenience stores limited-service restaurants reinforce their already strong position

COMPETITIVE LANDSCAPE

Changing ownership among leading brands leads to a revamp in image
Proliferation of chains from Japan dampens demand for local operators

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Economic factors drive demand in two directions
Operators create an environment that encourages social media sharing
Current climate favours growth in chains
Younger consumers willing to explore
Rising costs and stricter government regulations to contribute to growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources