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Learn moreApr 2020
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Limited-service restaurants looks set to perform well over the forecast period. While growth in outlet numbers will be tempered by increasing saturation, overall current value sales and transactions are projected to grow at faster rates than during the review period.
Amongst the emerging types of limited-service restaurants, chained Asian and chained Middle Eastern limited-service restaurants were the fastest growing in 2019 thanks to their low sales base. Pizza limited-service restaurants posted the fastest growth amongst well-established consumer foodservice categories, benefiting from the significant and growing importance of the convenience trend as consumers increasingly lack time to prepare meals.
Over the forecast period, chains and independents in limited-service restaurants will continue to adjust their menus and business models to keep pace with the changing demands and preferences of consumers. The addition of healthier options, such as salads and juices, to menus is likely to remain one of the most visible trends in this regard, as Bulgarians are becoming increasingly conscious of the role that diet plays in the development of conditions like obesity, diabetes, heart disease etc.
Due to the dominance of independents, the competitive environment within limited-service restaurants remained highly fragmented in 2019. McDonald’s maintained its position as the leading brand in value terms, followed by Domino’s, KFC, OMV Viva and KFC.
McDonald’s faces increasing competition from the Finnish chain Hesburger, which has pursued an aggressive expansion strategy since entering Bulgaria in early 2017. The company acquired seven outlets previously operated under the Burger King brand and added nine new outlets in 2018 and three in 2019, reaching a total number of 18 outlets operating under the Hesburger brand name.
Half of the Subway outlets in Bulgaria are now ?l?s?d, with ?nly a few still operating in major shopping malls in the capital, S?fi?, as Subway’s Bulgarian representative, Ivan Todorov, has been ???us?d of financial wrongdoings through his T?D Group. Th? fr?n?his? is susp?nd?d in the country, d?spit? th? ?nn?un??m?nt ?n th? local website th?t th? company is still l??king f?r tr?d?rs t? st?rt th?ir ?wn busin?ss.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.