The forecast period is expected to see limited-service restaurants continued to register positive growth in value sales, transactions volume and outlet numbers as demand for consumer foodservice outlets that offer a quick, easy and convenient alternative to cooking at home is expected to continue rising. Assuming that there will be no more severe restrictions on the operation of limited-service restaurants during the forecast period, growing demand is expected to be based on the increasing need for convenience among affluent professionals living in Sofia and other major cities such as Plovdiv and Varna as the pace of life in Bulgaria’s major urban areas continues to accelerate.
Another major driver of growth in limited-service restaurants over the forecast period is expected to be the increasingly wide range of health the options available in the channel. As demand for limited-service restaurants that offer healthier cuisine continues to increase, players have more incentive to add a wider range of healthy options to their menus, including both healthier food and beverages.
Over the forecast period, it is expected that fish limited-service restaurants will be the most dynamic category of limited-service restaurants and this is set to be linked mainly the strong performance anticipated for Nordsee, the only chained player present in the category. Nordsee’s parent company in Bulgaria, Samex Ltd, has affirmed its commitment to expanding the network of Nordsee fish limited-service restaurants in the capital city Sofia, with organic growth set to be driven by rising demand for the convenience that limited-service restaurants offer generally.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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