Limited-Service Restaurants in Austria

2020 IMPACT

Established to-go and home delivery options ensure lower declines for limited-service restaurants in 2020

While limited-service restaurants experienced a notable drop in both current value sales and number of transactions in 2020 due to the pandemic-induced lockdowns, it was less severely impacted compared to overall consumer foodservice or full-service restaurants. Eat-in demand was drastically reduced during both lockdowns over the year, but the channel’s strong offer and competitive prices in addition to the established reputation of limited-service restaurants in terms of home delivery and takeaway supported sales, with both of these options, in addition to drive-through, recording double-digit current value growth.

Seasonality and snacking options drive demand for ice cream and bakery products

While value sales and transactions declined in 2020, the number of outlets marginally grew, a trend mainly driven by chained formats such as convenience stores, ice cream and pizza players which had the financial support to continue expanding during an unstable climate. Ice cream limited-service restaurants and bakery products limited-service restaurants stand out with comparably less severe drops in current value sales in 2020.

McDonald’s strengthens overall leadership while big launch for Five Guys is postponed towards end of the year

McDonald's Franchise GmbH strengthened its leadership of limited-service restaurants in 2020 as the only player to hold double-digit value share overall in an otherwise fragmented competitive landscape. The McDonald’s brand enjoys high recognition in Austria and is likely to maintain its lead throughout the forecast period.

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