Limited-Service Restaurants in Austria

PROSPECTS

The positive performance set to continue in the forecast period

Limited-service restaurants saw growth in terms of value sales, transactions and outlet numbers in 2018, and is expected to continue to see a steady positive performance by all measures in the forecast period. The expected growth rates are higher than in full-service restaurants, as there is more flexibility when it comes to opening new limited-service restaurants, and more chains operate in this channel.

The challenge from new tax reporting regulations

Independent limited-service restaurants are expected to outperform chained players in terms of outlet numbers in the forecast period, leaving behind the somewhat turbulent times when new tax reporting regulations were introduced. The new tax reporting standards required small businesses to introduce modern cash registers, preventing them from making sales under-the-table and avoiding paying VAT.

Limited-service restaurants to benefit from interest in quality fast food and variety

The perception of fast food has been gradually changing, with the rising popularity of burgers and other types of fast food. However, burger limited-service restaurants has experienced increased competition from full-service restaurants, and the situation is expected to remain similar in the forecast period.

COMPETITIVE LANDSCAPE

McDonald’s resumes steady growth and emphasises its high-quality products

McDonald’s Franchise continued to lead limited-service restaurants in 2018, as well as overall consumer foodservice. Its McDonald’s retail brand enjoys high recognition and is likely to maintain its lead throughout the forecast period.

Chained players are set to expand further

As announced in previous years, a few big players in limited-service restaurants are carrying out plans for expansion. Amongst the players which are expanding rapidly is Burger King master franchisee TQSR Holding & Development, which reached 50 outlets in 2018.

Retail locations offer new opportunities to limited-service restaurants

There is room for further expansion of limited-service restaurants in Austria, as consumers are spending more money, particularly on chained consumer foodservice. Consumers are also becoming more demanding; often it is not enough to offer plain burgers any longer – players should offer fusions, new concepts and new dishes.

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