After a massive drop in 2020, limited-service restaurants experienced an ongoing, but lower, rate of decline in value sales in 2021, the second year of the pandemic in Austria. This segment of the consumer foodservice industry has suffered under COVID-19-related measures.
Recent new product launches from leading players were highlighted by meatless and plant-based products. For example, McDonald’s introduced the new McPlant in August 2021(vegetarian with a patty developed by Beyond Meat; Austria was the first country in the world with a nationwide launch).
Five Guys (in chained burger limited-service restaurants) was the most highly anticipated new entrant in consumer foodservice in 2021 in Austria. Its original opening date was set to be in early November 2020, but this was postponed when a second lockdown was imposed on 3 November 2020 and eat-in services were forbidden.
Limited-service restaurants is expected to see strong recovery in 2022 when compulsory COVID-19 vaccination is planned to come into force, and then to ultimately surpass pre-pandemic (2019) value sales in 2023 (in current value terms). Recovery is expected to be slightly later than forecast in the last edition as a result of lingering concerns amongst some Austrians about eating a fully-fledged meal in the channel, Nevertheless, limited-service restaurants is expected to keep benefiting from changed consumer habits (more food orders, takeaway etc).
Among the leading players, Burger King has the most ambitious expansion plans in limited-service restaurants. The main reason for this is that TQSR Holding & Development GmbH (Burger King’s master franchisee in Austria) plans to change all Rosenberger motorway restaurants to the new Rosehill multibrand concept, of which Burger King is a fixed component.
Bistrobox is a very specific case and also expected to see good expansion in the forecast period. Bistrobox operates unmanned container-sized self-service sites with patented ovens that prepare fresh pizza in two minutes.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fast Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Fast Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page