Limited-Service Restaurants in Austria

PROSPECTS

Limited-service restaurants outperform both full-service restaurants and self-service cafeterias, benefiting from offering competitive prices, as well as eat-in or takeaway

In 2019, limited-service restaurants continued to record higher value sales than full-service restaurants, as well as self-service cafeterias in Austria. Limited-service restaurants recorded positive value sales growth, thanks to its competitive prices, high level of convenience, and strong additional profit made from both its delivery and takeaway options – benefiting from offering consumers both the option of eating in outlets and taking away.

Chained limited-service restaurants expand, as growth in chained convenience stores limited-service restaurants increases

Outlet number of chained limited-service restaurants grew in 2019, after stagnating across the review period. Chained chicken limited-service restaurants drove these outlet increases and the expansion of convenience stores limited-service restaurants - while significant development in other limited-service restaurants remained low – for example, Domino’s Pizza opened four outlets in 2019.

 Burger limited-service restaurants lead the landscape, withstanding competition from burger full-service restaurant players

Burger limited-service restaurants, the main driver of sales in limited-service restaurants, saw exceptional growth in 2019, driven by the strong performances of leaders McDonald’s and Burger King, as well as emerging players such as Burgerista. During the review period, burger limited-service restaurants had competition from the popularity of burger players in full-service restaurants.

COMPETITIVE LANDSCAPE

As McDonald’s continues to lead, second-placed player Burger King benefits from its master franchisee purchasing Rosenberger Restaurant GmbH

McDonald’s Franchise continued to lead limited-service restaurants in 2019, as well as overall consumer foodservice. The McDonald’s brand enjoys high recognition and is likely to maintain its lead throughout the forecast period.

 Freshii continues under a new operator as Kiga Gastronomie GmbH files for insolvency

With only one outlet opened for almost a decade, the second Freshii restaurant was opened in Austria in February 2019. The player announced it had optimistic expansion plans for Austria, targeting top locations in the Vienna area.

 Nordsee retains its third-placed position, benefiting from a positive reputation, supporting local charities and running consumer loyalty schemes

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