Even though limited-service restaurants fared well during the pandemic, it is expected to see the strongest value growth over the forecast period and should outperform overall consumer foodservice in constant value growth terms. With uncertainty continuing in the forecast period, notably regarding the war in Ukraine and the energy crisis, it can be assumed that consumers will remain overly price-sensitive in the near future.
Noodle King recorded impressive growth in terms of new outlets over the review period, but it still has plans to expand in the future. The operator announced a handful of new openings at the end of the review period, although it still has a strong focus on Vienna, from where it originated.
Burger King will benefit from the expansion of Rosehill Foodpark, a multibrand food court concept which will replace all Rosenberger motorway restaurants in the next few years. Rosehill Foodpark is owned by TQSR Group which acquired Rosenberger in 2019 and is the master franchisee of Burger King in Austria.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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