Due to the outbreak of COVID-19 in South Africa, the government put restrictions in place in 2020, including closing foodservice establishments across the country, to limit the spread of the virus. As such, the restriction of movement was in place between 26 March and 30 April.
With Taste holding exiting the consumer foodservice industry in 2019, Maxi's and Fish & Ship where acquired by Fiamme Holdings which subsequently introduced Clouddibne; a virtual brand underpinned by the concept of ghost kitchens. The move towards ghost kitchens aligns to the broadened trend of delivery services gaining popularity throughout COVID-19, offering consumers a safer experience.
Throughout 2020, many consumers became interested in the health and wellness trend. This was especially the case with the threat of COVID-19, leading consumers to improve their nutritional intake in a bid to remain fit and healthy against the virus.
Limited-service restaurants are expected to recover from late 2021, supported by their affordability, brand equity and an extended number of stores. As such, recovery is set to be positive across the coming years, leading to a CAGR of 9% for limited-service restaurants.
Digitalisation will continue reshaping the category over the coming years, with leading players expanding their own delivery services through online and digital functionalities, including websites and mobile applications. The use of third-party services will also continue to grow, adding the growing trend and rapid spread of ghost kitchens across the country.
The outbreak of COVID-19 in 2020 boosted the health and wellness trend in the country, with consumers growing increasingly concerned about remaining fit and robust against the virus. As such, the health and wellness trend was accelerated throughout the year, and is expected to continue growing across the forecast period.
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