Further value sales growth (at constant 2022 prices) of limited-service restaurants is set to be driven by the full reopening of the local economy, as the government removed all lockdown restrictions in June 2022. As a result, footfall is expected to further increase through this channel across the country.
Over the forecast period, the desire for convenience – especially amongst younger, tech-savvy consumers – is set to shape competitor strategies, by inspiring increased levels of technological innovation. For instance, as the pandemic boosted demand for home delivery services and ordering online, limited-service restaurant operators had to either upgrade their own delivery platforms to provide seamless functionality, or ensure availability on third party apps such as Uber Eats.
Growing consumer awareness around health and wellness, supported by pressure from activists, is set to drive innovation within menu options over the forecast period. The shift will be further supported by reiterated conversations around pending regulations such as the amendment of the Food, Cosmetics and Disinfectants Act (R146) introduced in 2014, which aims to impose understandable food labelling and prevent “fast food” advertising that targets children.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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