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Learn moreApr 2020
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Limited-service restaurants in Morocco continued to record moderate growth in 2019. Busy students and working adults are key drivers of growth, thanks to their rushed visits to venues allowing for an increased number of customers.
Limited-service restaurants is concentrated in Morocco’s large cities such as Casablanca. Most, if not all, operators have opened their restaurants in busy cities, often in major shopping centres, with a particular focus on Casablanca, Tangier, Fes, Marrakesh and Rabat.
Food delivery service platforms are rapidly expanding in Morocco and gaining in popularity, with their growth driven by the hectic lifestyles and work schedules of Moroccans living and working in big cities. Such consumers prefer to browse the different offers and menus on these platforms, rather than spend valuable time searching the different websites of multiple restaurants.
First Restaurant International was the leading company in 2019, with its McDonald’s brand taking the number one spot in brands despite the year-on-year loss of value share throughout the review period and into 2019.
Competition is intensifying among players in chained limited-service restaurants, with most operators increasing their activity in marketing and advertising to gain share. Companies continue to invest in billboard advertisements and in social media campaigns as they strive to reach as broad a consumer base as possible.
KSD Le Tacos de Lyon was the second-ranked company in 2019. The Tacos de Lyon continued to gain value share and was among the fastest-growing brands in limited-service restaurants in 2019, opening eight new outlets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.