Limited-service restaurants is expected to maintain growth in transaction volumes and current value sales, as well as outlet numbers, throughout the forecast period, as people now feel more comfortable eating out, and as tourists return in greater numbers. Given the success of global events held in the region in 2021/2022, more events are expected to be hosted in the region in the future.
The United Arab Emirates was one of the early adopters of cloud kitchens, given the fast-paced and strong delivery culture amongst consumers in the country. These are outlets that prepare food for online delivery orders, but offer no dine-in facility.
An effective strategy used by manufacturers to attract consumers in retail has been to first launch plant-based meat and dairy products in consumer foodservice outlets in the region. For example, Pizza Express collaborated with plant-based foods producer Upfield to launch its “Go Green” menu using the cheese alternative Violife, which created a buzz amongst consumers to try Upfield’s products at home.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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