Limited-service restaurants recorded a positive performance in 2022, as current value sales continued to record double-digit growth to make a full recovery to pre-pandemic levels. Naturally, 2022 sales growth was slower compared to 2021 due to the channel’s strong rebound after the unprecedented drop the previous year when the pandemic first emerged.
Amid the extreme market conditions of the previous years, home delivery and online sales have emerged as two of the biggest changes, bringing virtual brands to the forefront. This is particularly the case for limited-service restaurants, which offer relatively less complex products that are easier to produce, transport, and scale.
Between 2020 and 2021, home delivery and online ordering became substantial sources of revenue for limited-service restaurants, with more than 50% growth for both. In 2022, home delivery continued to record positive sales growth despite losing marginal share to eat-in.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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