Due to the outbreak of COVID-19 in Chile in March 2020, the government quickly implemented measures that included closing offices, schools, non-essential retail, and restaurants. This created a fast disruption to various industries.
While closures and capacity limitations have greatly affected the category, limited-service restaurants were already using delivery services and last-mile delivery partnerships over the review period. This meant that the increase in demand for these services was easier for some players on the landscape, who could adapt their current systems to respond to the increase in online ordering.
The high costs of last-mile players commissions became an issue for smaller players, leading some to manage their own delivery systems. This led to players offering their own special discounts, products and promotions from their apps and web pages, giving priorities to these orders in the preparation area.
While the early forecast period will create better prospects for limited-service restaurants, a return to 2019 levels is not seen until later in the forecast period. The gradual reopening of the country and the Paso a Paso program has allowed for limited capacity in terraces, with no more than four patrons at any one table, this has helped restart the industry.
The rethinking of locations will be key for limited-service players. Independents have benefited over the review period from mainly being stand-alone units.
Dark kitchens and increased national expansions will boost growth for limited-service players over the forecast period. The first allows for increased brand reach, with many players having already mentioned their intentions of increasing investments in this area.
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