In 2018, vegetarian burgers were available in McDonald’s, Burger King and just about everywhere else, with vegan offerings also spreading. The arrival in Norway in June 2018 of the British chain Leon took healthy food to a new level in limited-service restaurants via a switch from butter to olive oil and a preference for spices over salt.
Following the late arrival of self-service ordering in McDonald’s in Norway at the end of 2017 and its subsequent table service experiment, limited-self service restaurants are now engaged in trying to enhance the experience of their customers. Apps from convenience store limited-service restaurants are proposing customised offers, faster electric car chargers are being installed in parking lots and double drive-in lines are being added to McDonald’s outlets.
Limited-service restaurants are facing an unusual challenge from third-party delivery companies. The convenience of their service is helping other channels to tap into the traditional advantages of limited-service restaurants, among them full-service restaurants, especially during the lunch break.
Although many players have ambitions to spread across the country and increase their number of outlets, this has proved difficult. For instance, in 2018, only Burger King achieved a significant rise in number of outlets.
Domino’s Pizza arrived in Norway in 2014 and has roughly doubled its number of outlets every year since. However, in spite of this, the company’s value sales remain a fraction of those of the two behemoths in pizza in Norway, namely the limited-service restaurant Pizzabakeren and the full-service restaurant Peppes Pizza.
Chained limited-service restaurants benefit from a dense network of outlets and strong brand recognition throughout Norway. Their lead in outlet numbers and value sales is expected to continue over the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Norway market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.