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Fast Food in
Norway

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Health trend influences limited-service restaurants

In 2018, vegetarian burgers were available in McDonald’s, Burger King and just about everywhere else, with vegan offerings also spreading. The arrival in Norway in June 2018 of the British chain Leon took healthy food to a new level in limited-service restaurants via a switch from butter to olive oil and a preference for spices over salt.

Digitalisation and an enhanced customer experience

Following the late arrival of self-service ordering in McDonald’s in Norway at the end of 2017 and its subsequent table service experiment, limited-self service restaurants are now engaged in trying to enhance the experience of their customers. Apps from convenience store limited-service restaurants are proposing customised offers, faster electric car chargers are being installed in parking lots and double drive-in lines are being added to McDonald’s outlets.

Online ordering and third-party delivery companies to disrupt the channel

Limited-service restaurants are facing an unusual challenge from third-party delivery companies. The convenience of their service is helping other channels to tap into the traditional advantages of limited-service restaurants, among them full-service restaurants, especially during the lunch break.

COMPETITIVE LANDSCAPE
Different strategies in burger limited-service restaurants

Although many players have ambitions to spread across the country and increase their number of outlets, this has proved difficult. For instance, in 2018, only Burger King achieved a significant rise in number of outlets.

The pizza war transcends categories

Domino’s Pizza arrived in Norway in 2014 and has roughly doubled its number of outlets every year since. However, in spite of this, the company’s value sales remain a fraction of those of the two behemoths in pizza in Norway, namely the limited-service restaurant Pizzabakeren and the full-service restaurant Peppes Pizza.

Chained limited-service restaurants dominate the category, led by McDonald’s

Chained limited-service restaurants benefit from a dense network of outlets and strong brand recognition throughout Norway. Their lead in outlet numbers and value sales is expected to continue over the forecast period.

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Limited-Service Restaurants in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Norway?
  • What are the major brands in Norway?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Norway?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Norway - Category analysis

HEADLINES

PROSPECTS

Health trend influences limited-service restaurants
Digitalisation and an enhanced customer experience
Online ordering and third-party delivery companies to disrupt the channel

COMPETITIVE LANDSCAPE

Different strategies in burger limited-service restaurants
The pizza war transcends categories
Chained limited-service restaurants dominate the category, led by McDonald’s

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Norway - Industry Overview

EXECUTIVE SUMMARY

Health and environmental concerns set the tone and drive growth in 2018
Online ordering and third-party delivery companies shake up consumer foodservice in Norway
Blurring the boundaries in an increasingly competitive environment
Fragmentation gives independents room to play in their area of expertise
Moderate growth and outlet stabilisation expected over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources