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Country Report

Fast Food in

Limited-Service Restaurants in Germany

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Takeaway, delivery and drive-through prove to be lifelines in 2020

Limited-service restaurants overall outperformed the otherwise severely declining market in 2020, due to the inherent focus on takeaway orders, although some limited-service categories were better-positioned than others. Pizza chains, for example, benefitted from existing expertise in delivery and were top-of-mind for consumers in 2020 when looking to place orders for home consumption.

Performance of bakery products limited-service outlets mixed, dependent on location

Bakery products, particularly bread and bread rolls, are very much staple foods in Germany and are highly present in retail through bakeries and in-store bakery sections, as well as commonly sold through bakery products limited service restaurants in the market. As a staple of traditional consumer spending, these outlets were deemed as essential to consumers, much like grocery stores and pharmacies, and were allowed to remain open and available to consumers, although they had to adhere to strict hygiene restrictions.

Convenience stores foodservice suffers despite stable off-trade sales

One of the worst-performing limited-service categories in 2020 was convenience stores (c-stores), which consists of both standalone c-stores in dense urban areas and travel locations, and foodservice sales at retail shops located at petrol stations. Whilst standalone c-stores are relatively uncommon in Germany, this segment overall is still large as it mainly contains petrol station shops.

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Limited Service Restaurants Sample Report Limited Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Germany?
What are the major brands in Germany?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Germany?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Limited-Service Restaurants in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Takeaway, delivery and drive-through prove to be lifelines in 2020

Performance of bakery products limited-service outlets mixed, dependent on location

Convenience stores foodservice suffers despite stable off-trade sales

RECOVERY AND OPPORTUNITIES

Chains lead recovery and position themselves for market consolidation

In a trend reversal, c-store foodservice sales likely to drag in the years ahead

Comparative advantage in takeaway and delivery through the forecast years

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2015-2020
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

Megatrends

Country Report

Limited-Service Restaurants in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Takeaway, delivery and drive-through prove to be lifelines in 2020

Performance of bakery products limited-service outlets mixed, dependent on location

Convenience stores foodservice suffers despite stable off-trade sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Limited-Service Restaurants in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Takeaway, delivery and drive-through prove to be lifelines in 2020

Performance of bakery products limited-service outlets mixed, dependent on location

Convenience stores foodservice suffers despite stable off-trade sales

RECOVERY AND OPPORTUNITIES

Chains lead recovery and position themselves for market consolidation

In a trend reversal, c-store foodservice sales likely to drag in the years ahead

Comparative advantage in takeaway and delivery through the forecast years

CATEGORY DATA

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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