German customers are looking for more personalised dining experiences, and limited-service restaurants are responding by offering them more options. This may include choosing the type of bread for a sandwich, which is popular for sandwich chains like Subway, or selecting toppings for a salad or food bowl.
Foodservice is traditionally an industry that suffers during periods of economic hardship. Inflation is expected to remain high in Germany throughout 2023, before easing slowly in the coming years, which means that German consumers’ budgets will continue to be impacted, forcing them to make difficult decisions about whether to dine out at a foodservice establishment and, if they do, how and where.
Limited-service restaurants are increasingly using technology to streamline their operations and improve the customer experience. This includes mobile payment options and digital menu boards, for example, as well as apps used for online delivery orders.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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