Portuguese consumer confidence levels are on the rise. The favourable economic and social scenario, including increasing disposable incomes and falling unemployment levels, is boosting consumers’ spending power and enabling them to look for greater convenience in the foodservice industry and its products.
Burger limited-service restaurants is expected to remain the biggest channel within limited-service restaurants during the forecast period. The increasing competition between McDonald’s and Burger King has been invigorating this channel.
Beyond practicality and reasonable pricing, consumers are increasingly searching for product differentiation and healthier fast food versions, even if price levels are then higher. This scenario has been enabling concepts such as Vitaminas to gain greater acceptance.
Despite being extremely fragmented in terms of the brands operating in the channel, limited-service restaurants has a small number of major brands leading the channel. Burger limited-service restaurants brands such as McDonald’s and Burger King are the leaders, followed by other multinational names.
Regardless of the consolidated leading position of Burger King’s main competitor, Sistemas McDonald’s Portugal, Burger King continues to invest in Portugal. It has been opening new outlets, reflecting Ibersol’s commitment to the local market and its consumers.
Aiming to bolster the international development of the Telepizza brand in Latin America, Switzerland, Spain and Portugal, an unexpected partnership between Telepizza Group SAU and Yum! Brands Inc was formalised in December 2018. Despite the Telepizza and Pizza Hut brands remaining totally separate, this partnership will see franchised Pizza Hut outlets managed by Telepizza.
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This industry report originates from Passport, our Consumer Foodservice market research database.