Executive Summary

Apr 2019
PROSPECTS
Increasing consumer confidence and purchasing power to boost sales

Portuguese consumer confidence levels are on the rise. The favourable economic and social scenario, including increasing disposable incomes and falling unemployment levels, is boosting consumers’ spending power and enabling them to look for greater convenience in the foodservice industry and its products.

Burger limited-service restaurants to remain the biggest channel

Burger limited-service restaurants is expected to remain the biggest channel within limited-service restaurants during the forecast period. The increasing competition between McDonald’s and Burger King has been invigorating this channel.

New concepts on the rise: Asian and healthier foodservice products enjoying greater demand

Beyond practicality and reasonable pricing, consumers are increasingly searching for product differentiation and healthier fast food versions, even if price levels are then higher. This scenario has been enabling concepts such as Vitaminas to gain greater acceptance.

COMPETITIVE LANDSCAPE
Burger brands lead in limited-service restaurants

Despite being extremely fragmented in terms of the brands operating in the channel, limited-service restaurants has a small number of major brands leading the channel. Burger limited-service restaurants brands such as McDonald’s and Burger King are the leaders, followed by other multinational names.

Burger King: investment in outlet expansion driving its success

Regardless of the consolidated leading position of Burger King’s main competitor, Sistemas McDonald’s Portugal, Burger King continues to invest in Portugal. It has been opening new outlets, reflecting Ibersol’s commitment to the local market and its consumers.

Telepizza and Pizza Hut: an unexpected partnership

Aiming to bolster the international development of the Telepizza brand in Latin America, Switzerland, Spain and Portugal, an unexpected partnership between Telepizza Group SAU and Yum! Brands Inc was formalised in December 2018. Despite the Telepizza and Pizza Hut brands remaining totally separate, this partnership will see franchised Pizza Hut outlets managed by Telepizza.

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Limited-Service Restaurants in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Portugal?
  • What are the major brands in Portugal?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Portugal?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Portugal - Category analysis

HEADLINES

PROSPECTS

Increasing consumer confidence and purchasing power to boost sales
Burger limited-service restaurants to remain the biggest channel
New concepts on the rise: Asian and healthier foodservice products enjoying greater demand

COMPETITIVE LANDSCAPE

Burger brands lead in limited-service restaurants
Burger King: investment in outlet expansion driving its success
Telepizza and Pizza Hut: an unexpected partnership

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Portugal - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice grows on the back of rising tourism and household disposable incomes
Health and wellness impacting the consumer foodservice offer
Growing competitiveness, high fragmentation and new product developments shape the competitive landscape
Strong growth for street stalls/kiosks, but performance of self-service cafeterias more subdued
Positive economic forecast is good news for consumer foodservice sales

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources