Limited-Service Restaurants in the Philippines

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Limited-Service Restaurants industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Limited-Service Restaurants in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Limited-Service Restaurants in Philippines?
  • Which are the leading brands in Limited-Service Restaurants in Philippines?
  • How are multinational and local operators competing and expanding in Philippines?
  • How are consumer lifestyle trends and eating habits shaping Limited-Service Restaurants in Philippines?
  • How is the Limited-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Limited-Service Restaurants in Philippines? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Limited-Service Restaurants in the Philippines - Category analysis

KEY DATA FINDINGS

Limited-service restaurants withstand the storm of COVID-19 thanks to a nimble approach and diversification
Limited-service restaurants experiment with new franchise formats while developing their online presence
Jollibee continues to lead the category in 2022 thanks in part to technological innovations
Recovery in the forecast period will be driven by chained operators
Changes that emerged during lockdown will continue into the forecast period
Exploring new channels is a key learning outcome from the pandemic
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027

Consumer Foodservice in the Philippines - Industry Overview

Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Limited-Service Restaurants

  • Chained Limited-Service Restaurants
  • Independent Limited-Service Restaurants
      • Chained Asian Limited-Service Restaurants
      • Independent Asian Limited-Service Restaurants
      • Chained Bakery Products Limited-Service Restaurants
      • Independent Bakery Products Limited-Service Restaurants
      • Chained Burger Limited-Service Restaurants
      • Independent Burger Limited-Service Restaurants
      • Chained Chicken Limited-Service Restaurants
      • Independent Chicken Limited-Service Restaurants
      • Chained Convenience Stores Limited-Service Restaurants
      • Independent Convenience Stores Limited-Service Restaurants
      • Chained Fish Limited-Service Restaurants
      • Independent Fish Limited-Service Restaurants
      • Chained Ice Cream Limited-Service Restaurants
      • Independent Ice Cream Limited-Service Restaurants
      • Chained Latin American Limited-Service Restaurants
      • Independent Latin American Limited-Service Restaurants
      • Chained Middle Eastern Limited-Service Restaurants
      • Independent Middle Eastern Limited-Service Restaurants
      • Chained Pizza Limited-Service Restaurants
      • Independent Pizza Limited-Service Restaurants
      • Chained Other Limited-Service Restaurants
      • Independent Other Limited-Service Restaurants

Limited-Service Restaurants

Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.

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This report originates from Passport, our Limited-Service Restaurants research and analysis database.

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