The forecast period is expected to see burgers and pizza remain the most popular categories of limited-service restaurant and this is a reflection of the reputation that each of these options has for representing excellent value for money. In addition, the leading players in burger limited-service restaurants and pizza limited-service restaurants also invest in strong marketing campaigns, which means that burgers and pizza remain familiar and comforting options for many Czech people.
Limited-service restaurants is slated for a positive performance over the forecast period, despite maturity of demand and the relatively high level of saturation that currently prevails in the category. Very many Czech consumers already engage with limited-service restaurants on regular basis, specially major chains such as KFC and McDonald’s.
Franchising has long been the engine driving expansion in limited-service restaurants in the Czech Republic and the popularity of franchising is unlikely to diminish substantially for the end of the forecast period. Major international chains are expected to continue relying on franchise agreements with local operators to expand their outlet networks in the Czech Republic, with KFC, McDonald’s and Subway all expected to continue opening new outlets under franchise.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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