Limited-Service Restaurants in the Czech Republic

PROSPECTS

Dynamic growth is supported by omnichannel sales

Limited-service restaurants saw the most dynamic current value growth within consumer foodservice in the Czech Republic in 2018. Growth was mainly attributable to rising purchasing power, meal price inflation, changing consumer lifestyles and digitalisation.

Limited-service restaurants are most adapted to current and future digitalisation

The digitalisation of consumer foodservice was particularly apparent in limited-service restaurants in 2018. Fast food is inherently geared to offering consumers quick foodservice of acceptable quality at a reasonable price.

Fast food franchising is booming in the Czech Republic

Franchising is increasingly considered a viable strategy for growth – not only by global brands, but also by smaller domestic brands. Prague is a hotspot for new fast food concepts, but also the imperative market entry point for foreign brands wanting to succeed in the Czech market.

COMPETITIVE LANDSCAPE

McDonald’s strengthens its lead and continues to innovate processes

McDonald’s remained the value share leader in limited-service restaurants and within overall consumer foodservice in 2018. Throughout 2018, McDonald’s continued to shift restaurant control to franchisees, with only five outlets remaining under the direct control of the local branch.

AmRest doubles-down on the expansion of KFC, Burger King and Pizza Hut Express

AmRest continues to expand its portfolio of fast food brands in the Czech Republic. Alongside the rapid expansion of KFC, the company wants to strengthen the position of Burger King, which has enjoyed little success in the market so far.

Automotive fuel retailers continue to expand their retail foodservice concepts

Convenience stores limited-service restaurants recorded strong growth in concepts from leading fuel retailers – Stop Café by Benzina and Fresh Corner by MOL. Whilst Benzina and MOL are expanding their own concepts, Shell is adopting a multi-brand strategy.

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