Limited-Service Restaurants in the Czech Republic

PROSPECTS

International chains plan ambitious expansion

Limited-service restaurants again achieved dynamic current value growth in the Czech Republic in 2019. Growth was mainly attributable to rising purchasing power, meal price inflation, changing consumer lifestyles and digitalisation.

Home delivery increasingly important

The entry of Uber Eats and Wolt marked a turning point in home delivery in the country, which was under the control of Damejidlo.cz until mid-2018.

Limited-service restaurants are most adapted to current and future digitalisation

The digitalisation of consumer foodservice was particularly apparent in limited-service restaurants in 2018 and this continued in 2019. Fast food is inherently geared to offering consumers quick foodservice of acceptable quality at a reasonable price.

COMPETITIVE LANDSCAPE

KFC overtakes McDonald’s in its number of outlets

KFC overtook McDonald’s in terms of the number of outlets in 2019, although McDonald’s retained its strong lead in limited-service restaurants (and, indeed, in consumer foodservice as a whole) in foodservice value terms. KFC’s success was due to the aggressive expansion activities of its master franchisee, AmRest, which also continued its expansion of its other operated brand, Pizza Hut Express.

Domino’s Pizza enters the country

Domino’s Pizza, one of the global leaders in Pizza limited-service restaurants, launched its operations in the Czech Republic in November 2019.

Subway continues to struggle

Subway was not successful in the Czech Republic towards the end of the review period, with the domestic Bageterie Boulevard brand trumping the American offer, which is struggling to maintain a presence in the country.

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