Executive Summary

Apr 2019
PROSPECTS
Healthy sales expansion due to strength of chains and home delivery

Limited-service restaurants remained (together with self-service cafeterias) the most dynamic segment in Dutch consumer foodservice in 2018, with value sales recording high single-digit growth. The main drivers are the dynamism visible in the chained segment and the rapid expansion of home delivery and takeaway in the Netherlands.

Recently entered large multinational players set to keep expanding

The arrival of several large, mostly North American, fast food multinationals between late 2016 and 2017 has revitalised limited-service restaurants in the Netherlands, in what is called the third wave of fast food. Burger chain Five Guys, bakery products chain Dunkin’ Donuts and pizza chain Papa John’s have consistently expanded their outlet networks, whilst ice cream chain Baskin-Robbins is the latest example of a successful new market entry in 2018.

Surging demand for home delivery will help 100% home delivery/takeaway formats thrive

The second major growth factor regards home delivery and takeaway (especially the former). As more consumers are taking up ordering meals to their homes, foodservice players positioned as 100% home delivery/takeaway are playing an increasingly prominent role in limited-service restaurants.

COMPETITIVE LANDSCAPE
McDonald’s remains undisputed leader in value sales

Exploitatie McDonald’s Nederland remained the undisputed leader in terms of value sales in limited-service restaurants in 2018. In fact, due to the popularity of its brand, McDonald’s has seen stronger value growth than most of its major fast food rivals (excluding 100% home delivery/takeaway players).

Master franchising gaining popularity with large multinational chains

Several multinational fast food chains have met success recently by cooperating with a Dutch-based master franchisee, rather than running operations themselves. A case in point is Dunkin’ Doughnuts, which, after a failed attempt to enter the Dutch market in the 1990s, signed an agreement with Amba Daoud.

100% home delivery/takeaway pizza chains expand rapidly

Pizza 100% home delivery/takeaway specialists Domino’s Pizza and its local rival New York Pizza remain amongst the most dynamic companies in Dutch limited-service restaurants. Owing to rapidly surging demand for home delivery, both chains expanded by about 30 outlets each annually over the past 3-4 years.

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Limited-Service Restaurants in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Netherlands?
  • What are the major brands in Netherlands?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Netherlands?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Healthy sales expansion due to strength of chains and home delivery
Recently entered large multinational players set to keep expanding
Surging demand for home delivery will help 100% home delivery/takeaway formats thrive

COMPETITIVE LANDSCAPE

McDonald’s remains undisputed leader in value sales
Master franchising gaining popularity with large multinational chains
100% home delivery/takeaway pizza chains expand rapidly

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Booming economy propels healthy expansion in consumer foodservice
Meal delivery and takeaway keep expanding rapidly
Chains keep advancing in limited-service and casual dining full-service
Independents continue to hold their own, especially in full-service and specialist coffee shops
Foodservice set to record healthy growth over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources