Limited-service restaurants remained (together with self-service cafeterias) the most dynamic segment in Dutch consumer foodservice in 2018, with value sales recording high single-digit growth. The main drivers are the dynamism visible in the chained segment and the rapid expansion of home delivery and takeaway in the Netherlands.
The arrival of several large, mostly North American, fast food multinationals between late 2016 and 2017 has revitalised limited-service restaurants in the Netherlands, in what is called the third wave of fast food. Burger chain Five Guys, bakery products chain Dunkin’ Donuts and pizza chain Papa John’s have consistently expanded their outlet networks, whilst ice cream chain Baskin-Robbins is the latest example of a successful new market entry in 2018.
The second major growth factor regards home delivery and takeaway (especially the former). As more consumers are taking up ordering meals to their homes, foodservice players positioned as 100% home delivery/takeaway are playing an increasingly prominent role in limited-service restaurants.
Exploitatie McDonald’s Nederland remained the undisputed leader in terms of value sales in limited-service restaurants in 2018. In fact, due to the popularity of its brand, McDonald’s has seen stronger value growth than most of its major fast food rivals (excluding 100% home delivery/takeaway players).
Several multinational fast food chains have met success recently by cooperating with a Dutch-based master franchisee, rather than running operations themselves. A case in point is Dunkin’ Doughnuts, which, after a failed attempt to enter the Dutch market in the 1990s, signed an agreement with Amba Daoud.
Pizza 100% home delivery/takeaway specialists Domino’s Pizza and its local rival New York Pizza remain amongst the most dynamic companies in Dutch limited-service restaurants. Owing to rapidly surging demand for home delivery, both chains expanded by about 30 outlets each annually over the past 3-4 years.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Netherlands market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.