Limited-Service Restaurants in Switzerland

PROSPECTS

Convenience is key to growth

Limited-service restaurants continued to register the best overall value growth within consumer foodservice in Switzerland in 2018. Demand is mainly driven by consumers’ increasingly busy lifestyles and their search for easy dinner solutions.

Healthier food added to menus

Health and wellness continues to be an important topic for limited-service restaurants. As Swiss consumers have come to embrace the health and wellness trend, they have also become more aware of the quality of the food they eat, thereby boosting sales of premium and healthier concepts.

New concepts in convenience stores

A number of convenience stores successfully launched new foodservice concepts in 2018, offering a broader range of food options to go as well as additional services. For instance, Valora Holding AG opened more avec.

COMPETITIVE LANDSCAPE

McDonald’s continues to lead

McDonald’s remained the largest brand in limited-service restaurants in Switzerland in 2018. The company continues to succeed with its premium offering and its claim that most of its ingredients come from Swiss suppliers.

Valora pioneers a digital convenience store concept

Valora Holding AG is a leading small-scale retailer in the convenience and foodservice sectors, with several brands: avec. in convenience stores limited-service restaurants, Brezelkönig in street stalls/kiosks, and Spettacolo in cafés.

KFC expands aggressively

US fast food chain, KFC, has aggressively launched affiliates since the end of 2017 in Switzerland. In 2004, it opened two outlets in French-speaking Switzerland, but these closed after a short period.

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