Limited-service restaurants registered a relatively favourable performance in comparison with other areas of the Swiss consumer foodservice industry in 2020 as the sales declines registered in the channel were far more moderate than what was seen in other types of consumer foodservice outlets. One of the most important factors supporting this positive performance was the fact that most players in limited-service restaurants were already well set-up to cater to takeaway and delivery orders prior to the onset of the COVID-19 situation.
One of the most important trends seen in limited-service restaurants as the COVID-19 pandemic took hold during 2020 was that international chains fared considerably better than their independent rivals. One of the most important factors supporting the performance of international chained limited-service restaurants was the stronger focus that these players often have on catering to takeaway and delivery orders.
The greater focus on sustainability has been one of the most important consumer mega trends to emerge in Switzerland in recent years and 2020 saw this trend apply more than ever to the consumer foodservice industry. Within the consumer foodservice context, the sustainability trend has become most evident in higher consumer awareness of the importance of reducing food waste and a general preference for more sustainable packaging, themes which are related to concerns over the overuse of resources and the potential for contamination of the environment.
Many of the changes that were seen in Swiss society during 2020 due to the impact of the COVID-19 pandemic are expected to become permanent, long-term trends during the forecast period. The unprecedented situation that unfolded over the course of 2020 as the realities of the COVID-19 pandemic forced a complete rethink of daily life for Swiss people has led many to make substantial changes to their lifestyles and spending habits.
The forecast period is expected to see an acceleration in the shift towards Swiss consumers ordering food to be delivered from limited-service restaurants. 2020 saw huge numbers of consumers get to grips with the realities of using the apps of third-party foodservice delivery players and chained limited-service restaurants to order food online to be delivered to their homes.
The shift towards digitalisation that was seen in limited-service restaurants towards the end of the review period is expected to continue building during the forecast period. Indeed, the leading players in the channel have already come to the realisation that establishing a maintaining a strong digital profile is now absolutely essential for success in the Swiss consumer foodservice industry.
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