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Fast Food in
Indonesia

Country Report

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Executive Summary

Apr 2019
PROSPECTS
LSR is performing healthily thanks to millennials

Limited-service restaurants saw an excellent performance during the review period due to outlet expansion and increased transactions thanks to the rise in fintech companies and their aggressive promotional activities, including cashback and discounts. Millennials, who appreciate the ease, convenience and taste of fast food, are also contributing to category growth.

Localised menus continue to be preferred

The Indonesian foodservice industry is characterised by diverse consumers with varied tastes and preferences. Foodservice players therefore need to be creative with new products, services and offers.

LSR will continue to see strong growth over the forecast period

The outlook for the restaurant business in Indonesia is predicted to continue positively as long as the dollar exchange rate is favourable because although most of the raw materials used by LSR players are sourced locally, some such as meat and cheese are imported. As the Rupiah is currently getting stronger, the outlook is positive, however players should prepare in case the rupiah weakens, as it did towards the end of the second semester of 2018.

COMPETITIVE LANDSCAPE
KFC continues to be the leading player

KFC is the leading player in 2018, recording strong value sales growth in the year and over the review period. Before entering the fourth quarter of 2018, KFC had already reached its growth target.

Local LSR chains are joining the competition with strong strategies

Local brands, including Eatlah and Flip Burger, which have emerged in recent years, have their own key success factors depending on their concepts and target markets. For example, the target market of Eatlah is the millennial generation and those who work near Eatlah outlets, so targeted marketing and adjusting to the needs of this group is essential.

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Limited-Service Restaurants in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Indonesia?
  • What are the major brands in Indonesia?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Indonesia?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Indonesia - Category analysis

HEADLINES

PROSPECTS

LSR is performing healthily thanks to millennials
Localised menus continue to be preferred
LSR will continue to see strong growth over the forecast period

COMPETITIVE LANDSCAPE

KFC continues to be the leading player
Local LSR chains are joining the competition with strong strategies

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Foodservice records healthy growth
Competition between fintech companies triggers growth of many CFS categories
Shift from street stalls/kiosks to fast casual dining
Growth of third party delivery services
Healthy future performance expected

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources