Limited-service restaurants are expected to continue to expand over the forecast period, seeing the biggest expansion of all foodservice channels. In particular, if inflation continues to rise, consumers will appreciate the affordability of limited-service restaurants, as their purchasing power continues to decline.
The expansion of big international chains is expected to continue over the forecast period. Growth will also be aligned to the expansion of shopping centres.
Burger limited-service restaurants is expected to remain at the top in terms of current value sales over the forecast period, as a result of the performance of the international brand McDonald’s. McDonald’s is also expected to maintain the leading position not only in limited-service restaurants, but also within overall consumer foodservice, due to several factors, of which digitalisation remains at the top.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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