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Fast Food in
Ukraine

Country Report

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Executive Summary

Apr 2019
COMPETITIVE LANDSCAPE
The clear leader launches a delivery service

McDonald’s Ukraine remained a strong leading player in 2018, with growth in outlets, value sales and transactions. The company is very strong in large cities, especially Kiev, where it operates outlets in high street and transit locations, which attract very large numbers of visitors.

Wog Café sees innovation and opens at Boryspil International Airport

Wog Café (convenience stores limited-service restaurants) continues to explore foodservice opportunities outside petrol stations, where it still operates the vast majority of its outlets. The latest opening at Boryspil International Airport was in line WOG Retail’s aspirations to diversify its business model.

Domino’s Pizza dominates pizza delivery

Domino’s Pizza has consolidated its presence in Ukraine by delivering Western standards of customer service, including a pizza delivery time of no more than 30mins, and an international menu. Key selling points like online/mobile customised selections of ingredients, pizza tracker, and frequent discounts of up to 70% have contributed to strong brand loyalty.

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Limited-Service Restaurants in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Ukraine?
  • What are the major brands in Ukraine?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Ukraine?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Ukraine - Category analysis

HEADLINES

Restaurants invest in technology
Coffee and wine cultures evolve rapidly
Veganism and healthy eating are on the rise

COMPETITIVE LANDSCAPE

The clear leader launches a delivery service
Wog Café sees innovation and opens at Boryspil International Airport
Domino’s Pizza dominates pizza delivery

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice grows as the economy stabilises and consumers spend more
Digitalisation continues to affect foodservice
New entrants disrupt food delivery landscape
Independents benefit from proximity to consumers
New international brands anticipated in the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources