Limited-Service Restaurants in Ukraine

PROSPECTS

Economic and political stability fosters investment in operational efficiencies and technologies

In 2019, Ukraine’s ongoing recovery from political and economic crisis informed a more stable national currency and slower inflation, which helped to improve consumer disposable incomes. Chained and independent limited-service restaurants continued to focus on improving operational efficiencies and technologies.

Fast casual format adds dynamism to limited-service restaurants

A relatively low share of the local population visits restaurants, partly because of the perception that such outlets are for special events only, too expensive or too formal, etc. However, the fast casual trend developed strongly in Ukraine in 2018/2019.

Bakery products format benefits from coffee and socialising trends

Foodservice establishments are increasingly used for socialising, not least over a cup of coffee or glass of wine, as the coffee and wine cultures evolve in the country. Some limited-service restaurants are also used by customers as a space for business meetings, freelance work or study, while enjoying a coffee and pastries.

COMPETITIVE LANDSCAPE

McDonald’s widens coverage with new mobile app and extension of delivery service

The clear leading player McDonald’s Ukraine introduced further innovations in 2019. For example, the company launched a mobile application offering discounts, promotions, and news on the company, including job vacancies.

Investments in expansion and technology build Wog Café and Domino’s Pizza brands

The second-ranked player, WOG Retail (convenience stores limited-service restaurants), which has closed some Wog Café outlets in cities, is focusing more on travel and infrastructure locations. It is exploring opportunities outside its main petrol/gas service station locations opened outlets in airports in Kiev (Boryspil International Airport and Igor Sikorsky Kyiv International Airport (Zhulyany)) and Lviv.

Salateira launches first DNA menu to tap into growing health and wellness trend

The health awareness and veganism trends are heavily influencing consumer foodservice in Ukraine. Many vegan/vegetarian-orientated independents have emerged, especially in central areas of the largest cities.

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