McDonald’s Ukraine remained a strong leading player in 2018, with growth in outlets, value sales and transactions. The company is very strong in large cities, especially Kiev, where it operates outlets in high street and transit locations, which attract very large numbers of visitors.
Wog Café (convenience stores limited-service restaurants) continues to explore foodservice opportunities outside petrol stations, where it still operates the vast majority of its outlets. The latest opening at Boryspil International Airport was in line WOG Retail’s aspirations to diversify its business model.
Domino’s Pizza has consolidated its presence in Ukraine by delivering Western standards of customer service, including a pizza delivery time of no more than 30mins, and an international menu. Key selling points like online/mobile customised selections of ingredients, pizza tracker, and frequent discounts of up to 70% have contributed to strong brand loyalty.
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This industry report originates from Passport, our Consumer Foodservice market research database.