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Limited-Service Restaurants in Ukraine
March 2021
2020 IMPACT
McDonald’s continues to lead the category thanks to robust home delivery services
The clear leading player McDonald’s Ukraine introduced further innovations before the outbreak of COVID-19 and continued to expand its chain and gain value share in the category in 2020, despite the disruption of COVID-19. Over the review period, much of the leading player’s development had been focused on investment in physical outlets.
Chornomorka TOV storms into the category with its new fish limited-service restaurants
In 2019, before the outbreak of COVID-19 in Ukraine, Chornomorka TOV opened its new chain Anchousna (which translates as anchovy). This new chain has expanded rapidly in the country, reaching 13 outlets in its first year.
Competition heats up in home delivery
The COVID-19 has increased the competition for home delivery sales in 2020. The largest e-commerce retailer in Ukraine, Rozetka, for instance tested a new concept in 2020 with its online marketplace for restaurants.
RECOVERY AND OPPORTUNITIES
Companies invest in innovation whilst reducing outlet sizes
Over the forecast period, companies in limited-service restaurants are expected to invest more heavily in innovation and the automation of processes in their outlets. In order to increase efficiency and profit, however, the size of outlets in this category are expected to decrease in the coming years.
Players to simplify and specialise their offerings
Over the forecast period, players in this category are expected to focus on simplifying and specialising their offerings. A relatively low share of the local population visits restaurants, partly because of the perception that such outlets are for special events only, too expensive or too formal, etc.
Food halls are on the rise as consumers opt for convenience and a wide range of offerings
The number of food halls in Ukraine is expected to increase further over the forecast period, which will benefit players in limited-service restaurants. Bukhta in River Mall and the Gastrofamily Food Market from Dima Borysov at the Besarabka market in the Kyiv city centre are both popular locations amongst Ukrainian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fast Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fast Food in Ukraine report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fast Food in Ukraine?
Which are the leading brands in Fast Food in Ukraine?
How are multinational and local operators competing and expanding in Ukraine?
How are consumer lifestyle trends and eating habits shaping Fast Food in Ukraine?
How is the Fast Food industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Fast Food in Ukraine? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Ukraine - Category analysis
KEY DATA FINDINGS
2020 IMPACT
McDonald’s continues to lead the category thanks to robust home delivery services
Chornomorka TOV storms into the category with its new fish limited-service restaurants
Competition heats up in home delivery
RECOVERY AND OPPORTUNITIES
Companies invest in innovation whilst reducing outlet sizes
Players to simplify and specialise their offerings
Food halls are on the rise as consumers opt for convenience and a wide range of offerings
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2015-2020Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Consumer Foodservice in Ukraine - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on consumer foodservice
COVID-19 country impact
Company response
Independent foodservice operations
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises.
LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs.
Other key characteristics include:
• A standardised and restricted menu
• Tight individual portion control on all ingredients and on the finished product
• Individual packaging of each item
• Counter service
• For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity
• Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.