The clear leading player McDonald’s Ukraine introduced further innovations before the outbreak of COVID-19 and continued to expand its chain and gain value share in the category in 2020, despite the disruption of COVID-19. Over the review period, much of the leading player’s development had been focused on investment in physical outlets.
In 2019, before the outbreak of COVID-19 in Ukraine, Chornomorka TOV opened its new chain Anchousna (which translates as anchovy). This new chain has expanded rapidly in the country, reaching 13 outlets in its first year.
The COVID-19 has increased the competition for home delivery sales in 2020. The largest e-commerce retailer in Ukraine, Rozetka, for instance tested a new concept in 2020 with its online marketplace for restaurants.
Over the forecast period, companies in limited-service restaurants are expected to invest more heavily in innovation and the automation of processes in their outlets. In order to increase efficiency and profit, however, the size of outlets in this category are expected to decrease in the coming years.
Over the forecast period, players in this category are expected to focus on simplifying and specialising their offerings. A relatively low share of the local population visits restaurants, partly because of the perception that such outlets are for special events only, too expensive or too formal, etc.
The number of food halls in Ukraine is expected to increase further over the forecast period, which will benefit players in limited-service restaurants. Bukhta in River Mall and the Gastrofamily Food Market from Dima Borysov at the Besarabka market in the Kyiv city centre are both popular locations amongst Ukrainian consumers.
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This report originates from Passport, our Fast Food research and analysis database.
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