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Learn moreMar 2020
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Environmental concerns, as well as transparency and ethical conduct, continue to be an area of focus for limited-service restaurants in Hong Kong. Fairwood has, for example, been distributing its “Care for Seniors” cards, which are discount coupons for the elderly.
In an increasingly fast-paced world, consumers are constantly looking for technologies and solutions that will make their lives easier. The deployment of in-store technologies in Hong Kong’s limited-service restaurants has been one such development.
As with many types of retail outlet in Hong Kong, loyalty programmes remain a very popular means to drive repeat purchases in a crowded and competitive environment. For limited-service restaurants, these repeat customers are even more important, as restaurants are often seen as interchangeable.
Despite a major drop in tourist arrivals in the second half of 2019, limited-service restaurants in Hong Kong demonstrated strong resilience, with the total number of outlets continuing to rise. Popular chains, such as Café de Coral and Mixian Sense, both part of Café de Coral Holdings Ltd, continued to open new outlets, thanks to the company’s focus on the customer journey, and heightened emphasis on customer service quality, cleanliness and ambience.
In a highly competitive environment, relying on different brands with unique positionings has been an important factor in success. Tai Hing, one of the major Asian limited-service chains, currently operates nine brands and aims to continue to open others over the forecast period.
Burger and chicken chained restaurants are dominated by two major players in Hong Kong, McDonald's and KFC, respectively. As both chains are battling for a similar target audience, innovation and creative marketing were key in 2019 to capture attention and drive traffic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.