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Learn moreApr 2020
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Limited-service restaurants continued to see growth by all measures in 2019. The traditional dish souvlaki accounts for the lion’s share of sales in such outlets, both in terms of number of operators (included under other limited-service restaurants) and consumer preference.
Burger limited-service restaurants saw growth in the number of outlets in 2019, which derived solely from the increase in independent outlets, as chains saw a decline in outlet numbers. Asian limited-service restaurants also saw outlet growth, as a number of new chains emerged, such as Street Wok, but also more independent outlets.
Home delivery remains a very common practice in Greece. Although the Finnish start-up Wolt entered Greece in January 2019, its entry had little impact on limited-service restaurants, as most operators in this category already have their own employees to carry out home delivery.
Bakery products player Gregory’s Microgevmata continued to lead limited-service restaurants in value terms in 2019, and also accounted for the most outlets. Having established a strong presence in Greece, the company is seeking opportunities for growth in new areas.
Independents remain strongest in limited-service restaurants, especially in other limited-service restaurants, which is mainly made up of souvlaki outlets. However, chains are increasing their presence.
Vivartia acquired the Greek start-up forky.gr in 2017 and relaunched it in 2018.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.