Limited-Service Restaurants in Greece

PROSPECTS

Trend for takeaway coffee gathers pace

The popularity of takeaway coffee kept rising in 2018, with coffee specialists witnessing impressive growth. The increasingly hectic lifestyle of financially burdened consumers favoured low-cost high-quality coffee on the go or via delivery, as Greeks tend to stay out more during the day and work longer hours.

Premium products at affordable prices drive demand

Cash-strapped consumers continued to opt for on-the-go economy meal solutions, with bakery products, burgers and souvlaki being the most popular choices. Nonetheless, premiumisation also gained momentum.

Convenience stores are on the rise

Convenience stores recorded positive performance in 2018. The category posted a small increase in value sales and transactions volume as the limited number of new store openings restricted growth.

COMPETITIVE LANDSCAPE

Bakery products and coffee specialist operators are gaining share

Chained bakery products limited-service restaurants witnessed a significant rise in sales, with Gregory’s Microgevmata and Everest claiming the first and third ranking positions, respectively. The new chain Koulourades also saw rapid growth, tapping into the localisation and premiumisation trends by offering novel flavours of the traditional Greek koulouri.

Focus on healthy ingredients and premium quality

In the context of the healthy-eating and premiumisation trends, most players focused on developing new products that are marketed as offering higher quality and/or nutritional value and are compatible with current dietary trends.

Online ordering witnesses significant growth

Online ordering continued to gain momentum, as third-party online ordering/delivery services are becoming increasingly popular and the number of their mobile transactions is rising. The acquisition of deliveras.

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