Limited-Service Restaurants in the United Kingdom

PROSPECTS

Food on-the-go and more flexible meal patterns favour limited-service restaurants

Consumers are working longer hours and their lives are becoming increasingly busy. These two factors are dictating a major shift in consumers’ eating habits, as they favour to-go meals at the time that is most convenient for them.

Vegan and healthy lifestyles drive profound changes in the offer

The growing tendency of millennials to eat healthy food and meat substitutes is challenging limited-service restaurants, whose menus generally include fried food and meat. To succeed in the future, players will have to adapt their food offer to consumers’ changing tastes.

Consumers’ price-sensitivity boosts the sales of limited-service restaurants

In the wake of Brexit, consumers are less confident in their purchasing power and tend to favour lower-priced options when eating out. Limited-service restaurants are benefiting from this tightening in spending.

COMPETITIVE LANDSCAPE

Large international players dominate

McDonald’s, Domino’s Pizza and KFC were the leading limited-service restaurants in value terms in 2018. The large size of their operations allows these players to achieve high scalability and to get supplies at lower costs when compared with competitors.

The online success of Domino’s Pizza

Domino’s Pizza Group is the most successful player operating its own online ordering system. The company invested heavily in the development of an efficient website and app-based ordering platform during the review period.

New cuisines emerge in limited-service restaurants

Whilst Chinese and Indian take-aways are an established reality in limited-service restaurants, new Asian cuisines are coming to the UK. In November 2018, a fast food brand from the Philippines, Jollibee, opened its first outlet in Earl’s Court, London.

Files are delivered directly into your account within a few minutes of purchase.