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Fast Food in
Israel

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Strong shift to limited service

As rent and manpower costs rise and legislation intensifies, the number of full-service restaurants is falling. Players prefer to open lower cost and lower risk outlets.

“Street food” gains popularity

Fast food was rebranded as “street food” during 2018. Once unhealthy and low quality, fast food is becoming more sophisticated and of higher quality.

Technology in the service of limited-service restaurants

As the cost of manpower rises due to new regulations, more limited-service establishments use technology to cut labour costs. McDonald’s and Burgerim and other chains have introduced kiosks where customers can place and pay for their orders, thereby reducing the number of employees needed per shift.

COMPETITIVE LANDSCAPE
McDonald’s fights unhealthy perception

With well-established outlets in strategic locations and strong brand familiarity, McDonald’s Israel is the long-time leader in limited-service restaurants. However, consumers still perceive McDonald’s products as unhealthy and of low quality.

McDonald’s freshens the brand

The leading players uses frequent new product launches and marketing to keep the brand fresh and increase the variety of products on offer to consumers. For example, in 2018, McDonald’s launched MyMac, which allows customers to create their own dish, thereby giving them more control over what they eat.

Third party players affect business

Third party players have become a main factor in profit erosion for restaurants. Two third party players dominate the category: Cibus and Ten Bis.

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Limited-Service Restaurants in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Israel?
  • What are the major brands in Israel?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Israel?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Israel - Category analysis

HEADLINES

PROSPECTS

Strong shift to limited service
“Street food” gains popularity
Technology in the service of limited-service restaurants

COMPETITIVE LANDSCAPE

McDonald’s fights unhealthy perception
McDonald’s freshens the brand
Third party players affect business

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Israel - Industry Overview

EXECUTIVE SUMMARY

Foodservice faces ongoing challenges
Foodservice operators respond to manpower issue
McDonald’s leads a highly fragmented competitive landscape
Move towards quick and convenient foodservice options
Simpler menus but fine dining spreads outside Tel Aviv
Ongoing trends set to influence the forecast period performance

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources