Following a significant decline in value sales and outlet numbers in the previous year due to the COVID-19 crisis, the limited-service restaurants category returned to growth in 2021. In 2020, one of the factors that worked against limited-service restaurants was that many of these establishments are in retail locations, specifically shopping centres.
The ice cream category showed the strongest growth in limited-service restaurants in 2021, largely due to the strong growth of the Golda's chain. The chain showed unusually strong growth due largely to consumers’ increased desire to "treat themselves".
Chained limited-service restaurants outperformed independent players in 2021. Chained restaurants have stronger financial backing and have the ability to negotiate prices with suppliers.
While Israel's quick recovery from the COVID-19 pandemic has boosted the performance of limited-service restaurants, it has had an even more positive effect on rival categories, such as full-service restaurants and cafés, which were hit even harder by the crisis. To some extent, consumers had turned to limited-service restaurants as a substitute for full-service restaurants and cafés, particularly as the limited-service segment had much more established delivery capabilities.
The forecast period is expected to see chained players, such as McDonalds, Domino’s, and Golda's, continue to gain a greater share of limited-service restaurants sales at the expense of independent rivals. Chained players go into the forecast period in a strong position, with many independent players having been significantly weakened by the COVID-19 crisis.
Significant price rises are expected in the early years of the forecast period. This will largely be due to the increasing price of goods and shipments around the world, underpinned by rising fuel costs, as well as the rise in taxes locally.
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Fast Food
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Fast Food research and analysis database.
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