One trend that is gathering considerable momentum is veganism, to which even fast food chains are responding. The main chained burger limited-service restaurants, such as Burger King and Mostaza have added plant-based products to their proposals and which have been well accepted by consumers.
Chicken-based products, despite having an important presence in the diets of Argentinians, do not have a large presence in chained limited-service restaurants. Until the arrival of Kentucky Fried chicken to the country, the supply of 100% chicken-based products was limited, not because there was no demand, but because there was no specific offer specialised in this product.
A growing trend that has historically not featured in Argentinian tastes and preferences but which is now gaining importance is the thin New York-style pizza. Many years ago, Pizza Hut and Domino's pizza chains entered the country.
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Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Limited-Service Restaurants research and analysis database.
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