Limited-Service Restaurants in Argentina

PROSPECTS

Delivery apps allow players to widen their consumer base, and keep orders high in times of economic hardship

The price war between the big players which dominates fast food continued throughout 2019, particularly due to the harsh economic landscape. The large chains continued to offer very cheap menus on different days of the week, to minimise the loss of transactions.

Pizza remains an economical choice, as consumers continue to enjoy pizza from limited-service outlets, despite economic hardship

While consumption has dropped in many areas of limited-service restaurants, pizza is always an economic option for consumers during times of recession. In 2019, consumers continued to opt for pizzas, despite economic hardship, as a less expensive option that allowed them to still enjoy food from a limited-service.

Gourmet burgers are shaking up the landscape, offering premium products to burger lovers, while healthy foods are on the rise

Gourmet burgers within limited-service restaurants experience high levels of growth in 2019. Growth has benefited from gourmet burgers becoming fashionable, especially among the younger generations who live in the main cities of Argentina.

COMPETITIVE LANDSCAPE

McDonald’s opens in the Padre Mugica neighbourhood, creating job opportunities while launching education tools for locals 

An Ecuadorian group purchased Degasa, the Argentinian operator of KFC, Wendy’s and China Wok

An Ecuadorian group, KFC Ecuador, purchased Degasa in 2019 - an Argentinian operation that operates KFC, Wendy's and China Wok franchises. KFC Ecuador is the third largest fast food franchise operator in Latin America, with around 6,000 employees and 320 restaurants in Ecuador, Colombia and Venezuela.

Second-placed player Grido, widens its selection of frozen offerings while Freddo focuses on franchises 

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