While limited-service restaurants in Belgium is led by independent operators, chains are set to drive growth across all indicators over the forecast period. Leading chained burger limited-service brand McDonald’s is likely to continue expanding its presence in Belgium, after it announced its plans to invest EUR192 million to add 50 new outlets by 2027.
Investing in technology might seem expensive, especially during a recession, but chains such as McDonald’s are taking the leap. Atos has signed a contract with McDonald’s in Belgium to provide service desk and onsite services over the forecast period, aiming to assist over 100 outlets to serve high customer volumes more efficiently.
The proliferation of delivery options for limited-service restaurants is accelerating and will continue to do so in 2023 and beyond. For some restaurants, the focus is on providing an in-house option, while benefitting from services such as Uber Eats, Deliveroo, or TakeAway to ensure they accommodate their customers’ needs.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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